...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...ROLE OF SOCIAL MEDIA IN MARKETING: The word ‘Social Media’ consists of two diversified terms, depicting broader synergy. Media is a means of advertising and the communication of ideas,thoughts and information through discrete mediums. Whereas, the word Social indicates the interaction between individuals and their environment. Social media marketing is a kind of marketing which uses online communities, social networks, blog marketing, specifically to market or promote a certain product/service. Social Media has become the growing trend nowadays. As for businesses, it has evolved as a marketing opportunity that excels the traditional intermediaries, and connects the company directly to its customers. Nevertheless, it is the only marketing platform that encourages fool proof communication, and accountability amongst the marketers and consumers. Globally, companies have recognized Social Media Marketing as a potential marketing stage. Hence, they continue to bring innovations to this area of interest, in order to power their advertising campaign across international borders. It’s a great mechanism that combines technology with broad social interaction. Its typically based on internet, or mobile/smartphones, and uses Twitter, Facebook, MySpace, Orkut, YouTube, and etc, as its main tools for commerce. Thus, the benefits of social media marketing include; brand accessibility and awareness, consumer interactions, barometer or reputational management, cost reduction...
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...Social Media Marketing BUSB 340 Assignment #1 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social media marketing is a supplement to individual, little enterprise, business, and non-profit organizations’ incorporated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advocating perform associations pursue to attach with their target markets. Integrated marketing communications coordinates promotional elements: advocating, individual trading, public relatives, promotion, direct marketing and sales promotion (Glynn, David J. Faulds 2008). Increasingly, viral marketing crusades are furthermore grouped into incorporated marketing communications. In the customary marketing communications form, the content, frequency, timing, and intermediate of communications by the association is in collaboration with an external agency, i.e. advocating bureaus, marketing study companies and public relatives companies. However, the development of social media has affected the way associations communicate. With the emergence of Web 2.0, the internet presents a set of devices that permit persons to construct social and enterprise attachments, share data and cooperate on tasks online. Social media marketing programs generally center on efforts to conceive content that attracts vigilance and boosts readers to share it with their social networks. A business note disperses from...
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...Hannah Trom 05-01-2016 Extra Credit I think that being able to use our phones and computers in class has been really helpful. With having a class that’s half online and half not online it was useful to have the things that were online right at our fingertips during class. If there was an assignment that we were doing that was online and we had a question about it then we could easily pull it up on our laptop to ask the professor a question. If we had a question that needed to be answered right away it then having these resources is crucial because then the professor can get back to us as soon as he can and we don’t have to wait for him to check his email cause it could take a couple days to get a response. It made learning easier, some of the people in classes can’t see the board that is right in front of them and this gives them a way to easily pull up the PowerPoint and be able to look at it directly in front of their faces. I don’t think having your laptop and phone in class is a distraction, it’s only a distraction if you allow it to. It’s made learning more enjoyable! Being able to look up the answers to a work sheet that we’re doing is class is so much easier and less stressful than having to guess. It’s easier to be able to have your computer in front of you so that you can look it up and make sure that you have the right answer instead of looking stupid and writing down the wrong answer. Another good thing is being able to listen to your own music during work time...
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...Social Media Marketing Name: Course: Instructor: Institution: Date of Submission: Introduction In the olden times, the advertisement that were considered as non-specific were done through a medium such as radio, magazine, television as well as emails. These were the only channels through which organizations could communicate to their targeted audiences. However, these forms of media did not prove to be effective when it came to particular consumers with personalized messages. For an extended period, the type of messages that were being conveyed through commercial media were those that were intended to build up consumer’s attitudes and feelings towards brands (Kabani, 2013). In the recent times, most of these messages have been designed in such a way that they can trigger audiences into responding through various ways such as emotionally, physically, cognitively to mention but a few. The development of social media also known as consumer-generated media has significantly improved the tools and strategies for communicating with customers worldwide. Social media helps in describing different forms of online information that are invented, introduced, broadcasted and made use of by consumers whose intentions are to educate each other concerning various products, services, brands to mention but a few. Social media plays a significant role in manipulating different characteristics of consumer behavior such as acquiring information concerning a given product, the creation...
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...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
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...Ethics in Social Network Marketing Nowadays everyone is connected to the web, whether its through social media, email, and or blog. All of us on a daily basis see or come across an advertisement whether we like it or not. Now the question arises what is ethical in media world of marketing? Whats wrong? Whats right? “It pays to have integrity.” This quote by David is the key and the answer to these questions. First thing you want to acknowledge is how you want to be seen as a person or the company you represent. People want that fast dollar and don’t want to put in the work to really build a relationship with its community, like David Skul says “when you embark on a social network marketing campaign…you are joining a community.” I can’t tell you how much I dislike spam and non targeted marketing. Believe or not there is a lot of money in that type of marketing, its unbelievable. Popular and high traffic websites like Facebook and the rookie Instagram are being used primarily to push out millions of spam and advertisements. It’s so OUT OF CONTROL. Everything is out of order in the media world when it comes to marketing. Its a free for all and people are taking advantage of it. Wheres the integrity? When you join a community “you need to participate as a member…” In order to be a successful marketer you need to take the time to communicate with your audience and build a relationship. Also knowing pop culture, whats trending? whats not? what do people like? what interests them...
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...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
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...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
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...“Social media has become the marketing tool for the 21st century and companies should exploit it fully if they are to survive.” Is social media really the solution to all marketing problems? Discuss. “Social media’, also referred to as consumer-generated media, is web-based software and services that contain anything which can be displayed electronically, allowing users from different parts of the world to exchange, discuss, communicate and participate in any form of social interaction online (Ryan and Jones, 2012). Marketing is also developing as a conversation more than other forms. Using social media as a marketing strategy is easy and convenient. In addition, it is a powerful tool and more effective than a traditional ones, so it has been generally considered that social media is the key to solving all marketing problems. However, that is not the case; there is some disutility related to social media use in marketing. The essay will discuss both the positive and negative impact of social media on marketing. Using social media in marketing can benefit companies a lot. Ryan and Jones (2012) state that it is good for companies to join the conversation in social media marketing because customers are getting together and discussing about everything relevant to them already whether they are involved or not. in other word, social media is irresistible in marketing. Companies can easily gain information about what customers think and are interested in through social media,...
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...戴尔笔记本电脑 中国大学生市场社会化媒体营销 策 划 书 管理学院13级2班 何宇涵 13314070 2014年9月19日 概述 戴尔公司线上直销的经营模式十分适合进行社会化媒体营销。大学生群体亦是笔记本电脑消费的重要群体之一。本策划即针对中国的大学生市场开展戴尔笔记本的营销。由于戴尔已建成完善的CRM体系和社交社区平台，本策划着眼于借助线上活动制造“buzz”：“How Dell You, Alien？！”和“戴尔助力优秀学子”。 环境简析 公司概况 戴尔（中国）有限公司成立于1998年，业务涉及台式电脑、笔记本电脑、服务器等。戴尔笔记本电脑在中国的市场份额排名第三，约为10%，仅次于联想的35%和华硕的14.5%（2014上半年）。 SWOT分析 本分析仅讨论戴尔在中国的营销情况，不涉及世界市场及电脑技术问题。 * S 优势 1. 依靠出色供应链管理建立的线上直销的经营模式：不设专卖店，省去了中间商的维护成本。这也是戴尔的标志性营销措施。 2. 个性化定制服务，顾客可以根据自己的需要调整电脑的配置； 3. 产品质量出色，在同行业中有“质量领导者”的地位。 * W劣势 1. 与联想、华硕等主要竞争者的同配置笔记本相比，价格较高。 2. 在三四线城市的品牌知名度不高，远不及“联想”的品牌家喻户晓。 * O机遇 1. 10年前，网购的安全性不被广大消费者信任。而如今网上购物逐渐成为潮流，戴尔的线上直销模式更容易为消费者所接受。 2. 大学教育愈发依赖电脑，大学生群体的市场需求量巨大。 * T 威胁 1. 替代品平板电脑对市场的侵蚀。平板电脑虽然配置不高，但是能胜任学生的学习需要，而且其轻薄便捷的特性是笔记本电脑无法媲美的。而戴尔在平板电脑领域并无建树。 目标顾客分析 大学生群体是笔记本电脑消费的主力军，也是本次营销的目标顾客。中国的在校大学生（包括大专）超过4500万人，且几乎每人都需要使用电脑，这是非常庞大的细分市场。再进一步分析消费者的行为习惯，不难发现，相当一部分大学生都会在高考结束后的暑假购买笔记本电脑，并且使用多年。所以，我们还专门针对高考结束后的准大一学生开展促销活动。 这一群体的购买需求是刚性需求（因学业需要不得不买），且作为熟练使用电脑和网络的群体，超过2/3的人会在购买前通过电脑门户网站或社交媒体了解电脑相关信息。这使得社交媒体营销大有可为。 营销目标说明 由于大学生群体消费能力有限而戴尔的价格不具备优势，因此戴尔应该在学生群体中塑造更为突出的品牌形象以换取品牌的溢价，并辅以促销手段刺激潜在客户购买。 故营销的目标包括在大学生群体中提高市场份额、提升品牌形象：在大学生群体中，品牌认同度超越华硕、与联想的差距缩小至40%，并在四年内，市场份额提升50%。 选择社交媒体区域和载体 戴尔公司本身已具备完善的官方网站、官方微博和线上支付平台，以及从促销到售后服务到公益全面覆盖的微信平台，故不再提及。我的营销重点在于依靠创意制造热点活动，着眼用户的分享和顾客的情感体验。 区域类型 | 载体 | 主要作用 | 社交娱乐/发布 | App游戏软件，微博 | 塑造品牌形象；提高品牌知名度 | 社交商业 | 官网线上购买促销活动 | 在不有损品牌形象的前提下迅速抢占市场份额 | 线上营销活动措施 1. “How Dell You, Alien？！” ...
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...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use these to their fullest extent...
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...they collected their data through questionnaires, designed to measure brand loyalty; the reasons to follow brands on social media and content categories shared on social media. Their sample was refined using two filter questions to make sure that participants fit the requirements of the research. If the answers to both of the questions were positive, then the respondent was given the questionnaire. I thought this was a very clever way to filter, to actually find people who were relevant to the study, to save both time and money. The research paper is set out in a typical style, written in a formal format with sections of information broken up under relevant headings. I found the paper read progressively, with the information flowing from one section to the next. After the Data Collection and Methodology section comes the Findings, which includes methods of analysis and tables presenting the data and findings. This is then followed by the paper’s Conclusion. The aim of the study was to understand the effect social media marketing is having on brand loyalty formation, from the perspective of the consumers . The results from the study concluded that a significant contribution was to practise and literature. Social media marketing, at that point in time, was defined as a new, albeit growing platform for building those positive relationships with customers and developing positive brand images. A drawback to this paper is that it was written in 2012, and when dealing with such a rapidly...
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