...Executive Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular...
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...concerning the meaning of public relations, but not every depiction of this aspect of society is accurate. Coombs and Holladay attempt in “It’s Not Just PR: Public Relations in Society”, to sure us both the negatives and positives of public relations practice. We will read of the media’s use and misuse of the term “PR” as well as the actual practice of public relations in the marketplace. As with anything else in society there is an ethical aspect to public relations and this practice also has a responsibility to those who they are communicating to, as they can have that persuasive impact on the public. In mention of the above, the origins of public communication is also delved in, tracing back to the rhetoric traditions of the Greek and Roman communicators such as Aristotle and Quintillian. The ‘who’ and ‘why’ of the public relation practices is definitely explored, as we read that PR is much more than just publicity, but rather a relationship network that bonds corporations with stakeholders and in turn stakeholders with each other. Taking steps into the 21st century, public relation practices and focuses has evolved as we will read in this book report. Besides the effect that public relations can and has had on society, we will pinpoint some strategic efforts that has enabled public relations to help shape our society, in terms of behaviors and attitudes. Lastly, we will be look at the impact that public relations have on globalization, democracy, diplomacy and overall policy...
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...Joe McKenna Belgrade 3/19/14 3 AP English The Negatives of Social Networking Ninety four percent of American teenagers maintain a Facebook account (Sterling). In this modern day and age, society has created new means of communicating and interacting via the internet. Instant messaging, strangers and “friends”, likes and favorites; One has now entered the virtual world of social networking, where information and photos of anyone and everyone are available at one’s fingertips . Social media refers to the interaction among people via the internet in which they create and share information. Facebook, Twitter, Instagram, and Snapchat just a few networks that teenagers constantly check, update, and gossip about everyday. As a teenager myself, I experience the effects of social media first hand. A walk in the park with friends turns into a photo shoot for a new profile picture or a debate over what to tweet. Social Networking changes the way teens interact with each other and how they interact with society in general. Although it useful for communicating and sharing information, Social Media’s negative influences outweigh its positive influences. Silence at the dinner table, procrastinating on homework, and checking one’s phone instead of exercising are all negative effects of social media. People who use Social Media feel required to maintain their profiles and constantly check newsfeeds in order to stay up to date with what their friends are doing. Often times people won't...
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...significant role in the contemporary society. It provides broadcast information at a fast race and gives entertainment to audiences from diverse social backgrounds. Mass media is made up of press, books, magazines, radio, television, and internet. The internet is the most embraced medium in the contemporary society where digital technology dominates. Nevertheless, TV also has a wide influence in the society. By creating and conveying certain type of information to the audience, media can manipulate the attitudes and opinions of people. In this study, we intend to discuss problems associated to media influence through an investigative study of its commercial structure. The study also tries to specify gender stereotypes as used in persuasive advertising technique. Humans organize their knowledge about the world sorting and simplifying the information they receive (Gu 291). They tend to establish cognitive schemes that are certain representations of reality portraying its basic elements and features (Everett 387). The schemes developed by humans are responsible for the definition of our perception and view of the world. They have significant influence our social understanding, situation, anticipation and emotional control. The most common type of these schemes used for social orientation in our environment is stereotypes (Darling 153). The stereotypes scheme represents the opinions and perceptions among members of a certain social group about the other social group. These opinions and perceptions...
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...Media: Mirror of Society Everywhere in the world, society keeps evolving and changing. The thoughts, mindsets, and ideas of cultures all over the world are constantly changing due to the influences of what they see. The media has always had a role in the construction of an individual’s body image and ideal self. In the article “How does the media influence our thoughts on body image?” Kayhan, Baig, Mehmi and Basra argue that during the early 20th century the ideal, beautiful woman was 5’4 tall and about 140 pounds with a small mid-section; yet, for some if not most women, in order to achieve a small waist they would be put into a Victorian hourglass corset, which shrunk the woman’s waist to a much smaller size, we still see these tactics used by today’s women. This issue isn’t only occurring in the United States, it is a worldwide problem that continues to grow. The media uses the social elite, such as athletes and actresses, to advertise products and goods; the use of these models can have significant outcomes, both negative and positive, on individuals in our society. The positive being that viewers of these magazines that advertise skinny models and fit athletes may be influenced to change their lifestyle from unhealthy to healthy. The negative being that viewer’s want to take the quickest and easiest ways in order to achieve results, which can lead to dangerous side effects and habits. So the question is, is it even worth it to try to look perfect if dangerous methods...
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...your hair isn’t beautiful, the rest hardly matters” (an ad for shampoo). A woman in a diet ad exults, “I’d probably never be married now if I hadn’t lost 49 pounds.” Society never noticed beauty because it is too busy trying to create it. What role is media playing in the effects it has on people? Today's media in America affects social standards, and many often identify the media as their primary source of information. The mass media serves as a mediating structure between individuals and how we address identity by sending a powerful message to society: only a determined physical stereotype of beauty is valued. Reiterated by other primary agents of socialization, such as families, peers and schools, the idea is taken seriously by individuals. Body image is a complicated aspect of the self-concept that concerns an individual's perceptions and feelings about their body and physical appearance. Media negatively affects body image through ideal appearance, health issues and self-esteem. Effects of Advertisement: Society is extremely immersed in media. Media portrays the ideal body image negatively and impacts ideal appearance through magazines, commercials, and advertisement. The mass media's depiction of women portrays a standard of beauty that is unrealistic and unattainable for a majority of women in society. For example, Amy Finley, a community leader advocating advice for women, discusses a healthy message that women shouldn't be judged by their appearance is underscored...
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...has corrupted honest people’s minds and given them an easy, accessible way to manipulate others. This other world within our computers has not only provided an easy way to bully others but has negatively impacted many users’ lives. The immense popularity of social media has affected many aspects of the Internet: productivity levels, privacy, cyber bullying, and communication. So, parents, do something. If you want to see this generation and future generations of kids be saved from the bitter ways of the Internet, don’t just sit around and wait for a change. Be the change. Yes, the cheesy phrases of “protecting the corrupted” and “be the change” have been thrown into context, but that shouldn’t take away from underlying meaning. Although there are rewarding and beneficial aspects that are uncovered by social media, we must protect the future generations from being brainwashed by the ways of the Internet. The cruel, bitter faults from exposing personal information to the cyber world. Because the ways of life are changing and the unawareness of the negative impacts of social media has caused upsetting outcomes. So, I ask, to simply think and be aware of how social media can corrupt your children’s minds and disturb the peace there once was. Social media has become an easy and accessible way to communicate with others and yes, our future will involve social media. Lots of people believe more voices can be heard and important topics can be discussed within larger audiences. But...
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... Title: The power of media in today’s world The media reaches over one hundred million of people a day. Due to its tremendous audiences and the impact it has, the media has been able to change public opinion, policy and even history. It is obvious that media has positive impact on our lives providing people with information, transmission and the power to create phenomena, but there is a fine line between news, gossips and harmful information. At the same time media brings a great danger and threat to people and societies through manipulation, destruction and globalization. The media has a strong influence on all of us weather we realize it or not. We are affected by the media, somehow some more than the others. The truth of the matter is that the influence is very powerful and it is just about everywhere. First of all, media is a treasure house of knowledge, news, education, and pure entertainment, means of fighting boredom and loneliness. However it provides us with all sort of necessary news and information on current affairs, history and other subjects, but at the same time we can be easily manipulated. We cannot distinguish the information from misinformation. The media has impacted societies for decades by selectively reporting what they feel the public needs to know. Reporters are able to brainwash their audience by offering numerous distractions including true or false opinions. In many cases,...
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...Chapter 6 The media, government accountability, and citizen engagement Katrin Voltmer The past two decades or so have seen an unprecedented spread of democracy around the globe. With the fall of the Berlin wall in 1989 and the end of the Cold War, the ‘third wave’ of democratization, which started in the early seventies, now encompasses countries in Asia and Africa.1 And even in states whose governments continue to resist a more open and participatory form of governance, such as North Korea, Burma or Zimbabwe, the idea of democracy is a powerful force that inspires people to take on a more active role in public life. However, many of the newly emerging democracies seem to fall short of some, often many, of the basic standards that define democratic rule, with irregular voting procedures, corruption, inefficiency and autocratic styles of government being but a few of the maladies. In addition, as many of the newly emerging democracies belong to the developing world, inequality and poverty remain severe obstacles to full self‐determination of the people. The experiences of the past decades have shown that democracy is not a one‐way road and that a viable democracy requires more than the implementation of the key institutions of government. Rather, an accountable and efficient government is embedded in a complex web of interdependent conditions that ...
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...Political Science 201 June 7, 2012 Media’s Negative Effect in Politics The media plays a heavy negative role in American politics. During the past few years, society’s judgment has been based on what was given to it through the media. People rarely specifically research on candidates or propositions anymore. Much of the mass media is biased by trying to persuade viewers into believing what they want them to believe are true. Media is created for consumption by a large number of people watching it. The media has a remarkable impact on politics, which is not always good or beneficial. The data collected from the media can either be used for or against a politician. If a politician is favored by a certain network, such as CNN, NBC, or FOX, then the network can help his or her career reach new heights; however, if a politician is disliked then the network is capable of destroying the politician’s career. The media has the desire to make decisions for itself and in return try to convince people of its rightness and distort its viewers’ perspectives. There are many different types of media that can have a different influence on society’s political view. The four biggest forms of media are radio stations, newspapers, the internet, and television. People could tune into radio stations or talk radios to listen to political candidates being interviewed. An example would be in 1992 when "President George H. Bush interviewed with conservative talk show host Rush Limbaugh" (Curl). Non-political...
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...Playing With A Powerful Medium: The Media’s Role in Shaping American Society American stereotypes are far from scarce. The most recent ones I came across were in the blog called Tobsy says on “10 common German prejudices about the USA,” where certain typecasts about Americans were listed, such as being extremely superficial and the need for everything to be in an XXL (houses, cars, burgers, breast implant, etc). It’s quite fascinating how prejudices can sometimes be so precise. The American society as a whole has no one to blame for our habits and lifestyle except ourselves, well maybe the media might also play a small part in shaping our minds to be this way. The statistics on media use in this country is staggering. In this day and age, the average American adult uses 6.43 hours a day in media attention, with American teenagers using up to an average 7.48 hours a day. It is therefore kind of hard to deny that the media has become an intricate part of American society. All the media we are exposed to influences our decisions on what’s important, what to enjoy, and even what to wear. It’s no coincidence that the total advertising revenue in the United States was 285.1 billion dollars in 2008, which was approximately 44% of the worldwide advertising revenue. Why are these advertisers paying so much money, especially in America, to get their products out there? It’s because it works. Advertisements are out to persuade audiences to buy their products...
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...including yet not constrained to radio, TV, daily papers, magazines, bulletins, movies, record. (Wimmer and Dominick, 1983.) As we all know it, some media are more active and used than others today. For instance, we can think about televisions or mobile phones. But we all know that television is not the first technology used to spread messages. “Media are the result of technology.” (Avery and McCain, 1982.) Day by day, new technologies are emerging and the “old” ones are being forgotten. This is what our modern-day world looks like. It’s constantly changing, moving, evolving… The innovation and models for creating and conveying media substance are always advancing. (Croteau, David, Hoynes, and Milam, 2003.) Media are also socialization agents. You learn about yourself and about your culture thanks to media. Media have evolved really quickly. Moreover, researchers' idea on media changed throughout the years, especially that Media has an important impact on our modern-day society. I- History of Media: 1- Evolution of the Media In 2010, Americans could turn on their TV and discover 24-hour news channels...
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...Streaming Media: The Tailor-Made Option In today’s world entertainment such as: Television, music, movies, etc. are all available at any time to be streamed through the internet. Streaming media means that data is instantly available where in the it would either have to be downloaded to a harddrive on come pre downloaded like in a CD or DVD. When we stream media we are allowing ourselves to pick and choose when, where, and what we want to spend our time watching or as we say streaming. Streaming media is now providing entertainment that is applicable to one’s individual routine making it tailor-made for us all to enjoy. This means that we, as consumers, have access to huge amounts of personalized data without any wait times or ever having to leave the house. As technology continues to grow and get stronger, we find ourselves purchasing equipment to make our tailor-made services of streaming even better. Between BlueRay DVD Players, Apple TV boxes, PlayStations, and many more. The majority of these providers can easily stream media straight from them. When streaming media is mentioned to most people the first thing that comes to mind is Netflix. Music is in there too but with Netflix one can watch TV shows with majority of the seasons, as well as the movies that Netflix has purchased. It can not get much better than that, even though a person will only have to pay a small monthly fee of $8.99 Netflix pays for itself after one or two movies which could cost up to twenty dollars...
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...Social Psychology Concept Matrix Donna Conahan Dr. Marina Stakic PSY110008VA016-1134-001 May 3, 2013 Social Psychology Concept | Definition | Application to SocietyProvide Example | Application to Criminal JusticeProvide Example | Application to the IndividualProvide Example | Survey Research | Survey research begins with a set of well-defined structured statements and/or questions that have been given to a select group of people allowing for the mathematical measurement of personal beliefs, attitudes, values and/or behavioral tendencies. | An example of a survey that would be applicable to society would be the issues and effects of marital separation that brings about disruption in the household and negatively affects the children as well as the spouses ability to cope and adjust which ultimately prevents reconciliation thereby leads to divorce. | An example of a survey that applies to criminal justice would be a survey that addresses how to change the public’s opinions and attitudes toward the criminal justices system. This survey would include the common criminal acts in their community, how they are currently being handled, what would like to see in the way of changing their community, what their expectations are of the local police, the changes they would like to see with how the police and criminal justice system handle these perpetrators. | Due to today’s economic hard times, I think a great survey could be how this nation’s economy has brought about...
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...Terrorism and the Media, Core Assessment Terrorism is defined as; "The unlawful use or threatened use of force or violence by a person or organized group against people or property with the intention of intimidating or coercing societies or governments, often for ideological or political reasons". (Barnett and Reynolds, 2009, p. 13). There is no official definition of terrorism agreed on throughout the world. Even when the common elements of terrorism are spelled-out for us; "Small units, small weapons, usually don't wear uniforms, targets are state symbols, political opponents and public at large and the action is not recognized as a legal act”. (Barnett and Reynolds, slide-8). It seems that when a bombing, a mass shooting, or a suspected terrorist event happens and American leadership have agreed on the common elements of the terrorist event, a good number of American citizens are more concerned with the ethnic background of the alleged perpetrator and more specifically if they have a Muslim sounding name. So even though we know the general definition of "Terrorism", sometimes those elements are not the immediate focus and the actual definition varies even at the highest levels. Was the Boston marathon a terrorist action? According to the President of the United States it was. However, according to the agreed on definition as outlined by (Barnett and Reynolds, slide-8), the jury is still out. Another publically recognized domestic terrorism event was the 1995...
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