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Social Media

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Social media sites are the highest growing online sites, their popularity is not slowing down. Millions of peoples use social media to, actively network, share and exchange news, information, views and give their opinions on everything. Therefore social media sites are starting to exceed popular search engines when it comes to researching for products and services online.
Social media also can offers a lot of way for people to connect and work together, and small and large businesses recognize that people like to keep connect with companies on a more personal level and want to feel that they are part of the conversation and not just a unknown, nameless sale.
The strategy of using social media marketing is to increase and create awareness of a company brand, by helping companies connect with their customers and actively this approach create good customer relations. Marketing using social media is important in today society because customers buy from people they like, know and trust. Today businesses are learning that customers are more eager to share their positive and negative experiences on social media sites. So the more customers like and trust a business, the more credibility and authority business earns which in turn, wins companies more devoted customers. The advantage that social media marketing bring to the table for small business is the ability to cut marketing expense and still reach a large percentage of customers and potential customer by creating a free page using social media like facebook. Larger business with bigger budget also benefit from using social media marketing, because it easy and cost effective way to connect with customers. And social media allow companies to shine light on their business personality.

Social media also give business opportunity for customers to become involved with their brand. This creates dedicated...

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