Twitter is an Excellent Marketing Tool to Promote a Small Business
Twitter is an Excellent Marketing Tool to Promote a Small Business

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Good marketing can lead to a business being successful, but there will never be any guarantees that this is the case. Many new business owners are short on capital at the beginning and do not have enough financial resources to hire a marketing firm. As a result, many new business owners want to try to market the business themselves. Nowadays, businesses can go to social media such as Twitter because it is one of the best marketing tools which any owner can use to reduce cost and time in getting their business up and running. “Twitter is a social networking service; it has gained popularity because it is relatively simple to use.” It is about discovering interesting people around the world who might be interested in what the company is selling. It also builds followers who are interested in a company’s services, and then providing people with some kind of knowledge, based about the company’s news every day. People advertise recruiting services, consulting businesses, and retail stores by using Twitter. Twitter is a platform that actually works because companies can market their products and services in a fast, easy way with as little cost as possible. There is no cost to use it, and small businesses do not need to have large followers to be effective. For marketing purposes, Twitter is useful for connecting with customers and finding new ones, creating a company brand and professional profile can even develop a customer franchise. Twitter offers three marketing reasons to promote a small business thus becoming an important marketing tool that every small business should be using. The first impact that Twitter has on marketing a small business is it makes the purchase easier to sell products. In fact, it creates a modern style to buy goods. Whenever the company wants to sell something small or large, it finds people on Twitter who need and want what the business is selling. It's a point of entry to “a long buyer's journey”, rather than trying to garner immediate action. Twitter can make shopping from mobile devices convenient, easy, and hopefully even fun. Followers will get access to offers and merchandise they cannot get anywhere else and can act on those offers right on Twitter. Sellers will gain a new way to turn the direct relationship they build with their followers into sales. "People who follow brands on Twitter are more likely to both buy and recommend those “brands or products" to other followers. While Twitter can make it easier to purchase goods and services, it can also be used as a marketing tool.
Twitter can be useful to business as a marketing tool by assisting the owners in creating a company brand and professional profile. "Companies with successful media image surround consumers with online experiences". Many people use Twitter through a service on their smartphone or desktop computer, rather than through the web page itself which means that everyone can look at the company's profile. One of the owner’s goals might be simply to increase awareness of brand’s existence. Building up a brand’s reputation on Twitter leads to nurturing space for followers to find entertainment or helpful information that can allow the customer to connect with the business’ product. It’s important to give people a reason to look at the company profile and to keep reading. The company’s Twitter account can become a source of news, solutions, ideas that are more than just a series of links to products and services. Also, surrounding the company with successful people from different areas or fields would be an incentive to improve services and to compete with others. It may develop a customer franchise; just being on Twitter makes franchising possible. Using Twitter is an easy way to spread out the image of a company's franchise. "If the business has frequent and informative tweets each day, guaranteed to promote healthy, thriving lifestyles, promising business will let franchisees know that this franchise is well worth investing in.Twitter gives the company the opportunity to make personal connections with prospective franchise owners". . It allows the company to reach a larger audience and to build community as well. This community concept of sharing and connecting can help the business spread a positive image and good comments about the services provided. Although Twitter is great tool to create a company brand, its real power is in the ability to attract new customers and keep existing ones.
Ultimately, though, the most interesting reason why small business should use Twitter is the ease of connecting with customers and finding new ones. The search for new customers drives most businesses. Usually, customers change products and services providers so businesses need to work hard to replace lost customers and to keep building the customer base. Many small business owners struggle to find customers and "don’t understand how it can be powerful to discover new customers”. Common ways to find customers, such as making calls, sales presentations or advertising products services through newspaper can be difficult for small businesses owners. Owners often lack sales and marketing experience. However, using Twitter can have powerful effects on personal and professional networks and any business can create better relationships with customers. It is the easiest way to find and connect with new customers; it allows the consumer to find the company by email address or by phone number and allows buyers to add that company to their “following” list. Also, it's important for the company that is using Twitter to find new clients to keep the same level of service for the existing customers. Satisfied customers who enjoy good customer service bring repeat business and account for a large percentage of a company’s' sales. Twitter can also refer other buyers to their business. In fact, "Twitter becomes an important part of a modern marketing strategy and a part of everyday business for many companies". Every single day people log onto Twitter to share links, news, and events. Through the company Twitter account, owners can connect with customers by posting tweets that interest the audience and by reading and responding to the customers’ tweets, announce new products and services. In addition the business can share news about current promotions with its followers. Furthermore, customers are providing feedback on the company's services, or asking questions via Twitter and this information is very important for most companies. Listening to the customers is the only way to guarantee the company can create a product or service that they actually want to buy. Customer feedback is commonly used throughout the product development process to ensure that the end product is something that solves a customer’s problem or fulfils a need. Positive feedback helps to enhance the business reputation while criticism can help to improve customers' services and to increase sales at the same time. Twitter’s versatility and low cost makes it one of the best means to keep and expand a company’s customer base, thus making it one of the best new social media platforms available to small business.

Twitter can be an extremely powerful social media tool that small businesses should integrate into their marketing strategy. Owners can make a difference in the business world by making the buying process simple and easy to use for the consumer. “The potential for its positive impact is high. Go for it, and stay a step ahead of the competitors”. Don't be left behind just because it is a new method of doing business and not the traditional way to promote or to market products and services. Nowadays, the marketing world has become more advanced and following what is happening is challenging in digital marketing. “New technologies like Twitter can seem overwhelming but the rewards are more sales and higher profits”. That is why small businesses should learn and read articles or studies on how to deal with Twitter as the means to find customers, branding company profile, and making the purchase easier for the consumer.

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