...How Do Social Media Companies Like Facebook and Twitter Make Money http://www.marketoracle.co.uk/Article42647.html Oct 11, 2013 - 12:44 PM GMT By: Money_Morning Tara Clarke writes: Over the last month we've seen Facebook's (Nasdaq: FB) dramatic share price rebound, Twitter's stock IPO announcement, and LinkedIn (NYSE: LNKD) stock on fire, but have you ever wondered... how do social media companies make money? To find out, we turned to Money Morning E-commerce Director Bret Holmes. Part of Holmes' job is to utilize web advertising via social media platforms to best market Money Morning. As a result, he's on top of what's going on inside of today's social media giants. Holmes said the key to unlocking value for social media companies is successful advertising models. "Social media companies are legitimate advertising websites, no different than, say, Google or Yahoo. The same way Google made its money is the same way Twitter and Facebook will make their money," Holmes explained. Web advertising is a growing market. In a 2013 Nielsen report, data showed that 89% of advertisers use free social media advertising, and 75% use paid social media advertising. The report also highlighted that 64% of advertisers expect to increase their paid social media advertising budgets over the course of 2013. That means a lot of opportunity for social media companies to make major money. The trick for social media companies looking to profit as ad platforms is to find the best way to...
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...motivators on work performanceAlexander D Stajkovic, Fred Luthans. Academy of Management Journal. Briarcliff Manor: Jun 2001. Vol. 44, Iss. 3; pg. 580, 11 pgs | Abstract (Summary) In this field experiment, first compared is the performance effects of money systematically administered through the organizational behavior (O.B Mod.) modification model and routine pay for performance. This was compared with the effects of O.B Mod.-administered money, social recognition, and performance feedback. The money intervention based on the O.B. Mod. outperformed routine pay for performance and also had stronger effects on performance than social recognition and performance feedback. Full Text (7144 words) Copyright Academy of Management Jun 2001 [Headnote] | In this field experiment, we first compared the performance effects of money systematically administered through the organizational behavior modification (O.B. Mod.) model and routine pay for performance and then compared the effects of O.B. Mod.administered money, social recognition, and performance feedback. The money intervention based on the O.B. Mod. outperformed routine pay for performance (performance increase = 37% vs. 11%) and also had stronger effects on performance than social recognition (24%) and performance feedback (20%). | | Although behavioral management, as a systematic approach to increasing employee effectiveness, was formulated about 25 years ago (e.g., Luthans & Kreitner, 1975), organizations are...
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...Appendix B Personal Money Matters FIS 200 FINAL FIS 200 Checkpoint: History of Banking FIS 200 Movie Summary FIS 200 Paper Money Powerpoint FIS 200 Assignment: Price and Value Agreement FIS 200 Assignment: Social Money FIS 200 CheckPoint: The Euro FIS 200 Working Money FIS 200 Week 1 DQs FIS 200 Week 3 DQs FIS 200 Week 5 DQs FIS 200 Week 7 DQs FIS 200 Capstone __________________________________________________ FIS 200 Appendix B Personal Money Matters (UOP) For more course tutorials visit www.tutorialrank.com FIS 200 Appendix B Personal Money Matters __________________________________________________ FIS 200 Assignment: Price and Value Agreement (UOP) For more course tutorials visit www.tutorialrank.com More than likely, the consumer will have the choice of what product they buy, and for how much. Along with that choice, comes compromise. We are all aware if top of the line appliances, cars, clothe just as much as generic cereals, generic clothing brands. Throughout the assignment consider what gives the commodity its value. __________________________________________________ FIS 200 Assignment: Social Money (UOP) For more course tutorials visit www.tutorialrank.com Due Date: Day 7 [Individual forum] Almost every relationship involves money in some way. Many relationships are created because of money, from marriages to business ventures to international relations. Think of your own relationships, from personal to social or business relationships...
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...economy. Taxpayers carry heavy burdens, both today and in the future, to support the economy as it recovers from a recession. Future Social Security and Medicare users face uncertainty and possible poverty as current negative cash-flow eats away at the integrity of future Social Security and Medicare. The effects of a high unemployment rate create a ripple effect that certainly will reach into the economy of coming years. Gross Domestic Product is affected as international trade and deficit fluctuate with the country’s interest rates, inflation, and dollar buying power. Even University of Phoenix students see the effect of these economic aspects in their tuition. Although these are not the only issues of concern in the current economy, these serious issues are affected by the deficit, surplus, and debt of the nation. According to experts, the taxpayers eventually will pay the costs of today’s deficit tomorrow. To finance last year’s trade gap, Americans had to borrow $503 billion in international markets. Foreigners will buy billions of dollars’ worth of United States corporate mortgages, and government bonds. They lend Americans the money needed to import more from the rest of the world (Ackerman, 2004). The additional expense is the burden of the American taxpayer. Meanwhile, inflation occurs and prices increase. This causes the value of money to decrease and people do not have as much purchasing power as they did before (Carty, 2010). Despite this, the federal debt is still...
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...Currently the UK GDP is 41,787.47 USD which is a 2% increase over 2015, this is good for Sainsbury as a rise in GDP suggests that more people are making money in the UK which means lower levels of unemployment and this is what Sainsbury wants as that means that there are more people with more disposable income around in the UK. This will change the customer’s confidence in the market as since they have more money, their confidence will go up making them far more likely to spend money on more things resulting in an increase in sales for Sainsbury. Inflation in the UK has dropped to 0.3% in this month which in the short term will be good for Sainsbury as if the inflation remains stable at this level; investors will be far more confident about investing into businesses, this will allow Sainsbury to access a higher rate of growth for a period of time. However in the long term low inflation wouldn’t be good for Sainsbury as a business as low inflation can lead to rises in unemployment levels, particularly in the younger generations, this means less people with disposable income and Sales decrease for Sainsbury, in addition to that, low unemployment levels has a high correlation with high levels of social problems. These high levels of social people does influence the amount of people who do their shopping at supermarkets as at high level of social problems more people are likely to stay at home and order online from places such as Amazon groceries instead of using Sainsbury. Currently, in the...
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...classes visit www.snaptutorial.com FIS 200 Appendix B Personal Money Matters FIS 200 FINAL FIS 200 Checkpoint: History of Banking FIS 200 Movie Summary FIS 200 Paper Money Power point FIS 200 Assignment: Price and Value Agreement FIS 200 Assignment: Social Money FIS 200 Check Point: The Euro FIS 200 Working Money FIS 200 Week 1 DQs FIS 200 Week 3 DQs FIS 200 Week 5 DQs FIS 200 Week 7 DQs FIS 200 Capstone -------------------------------------------------------------------------- FIS 200 Assignment Price and Value Agreement For more classes visit www.snaptutorial.com More than likely, the consumer will have the choice of what product they buy, and for how much. Along with that choice, comes compromise. We are all aware if top of the line appliances, cars, clothe just as much as generic cereals, generic clothing brands. Throughout the assignment consider what gives the commodity its value. --------------------------------------------------------------------------------- FIS 200 Assignment Social Money For more classes visit www.snaptutorial.com Due Date: Day 7 [Individual forum] Almost every relationship involves money in some way. Many relationships are created because of money, from marriages to business ventures to international relations. Think of your own relationships, from personal to social or business relationships, and evaluate the role money plays in those relationships. --------------------------------------------------------------------------- ...
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...complexity. All the same, we will see that simple economic reasoning can take us a long way. And it is often surprising how well a few simple ideas fit complex situations. Macroeconomics can also be useful. The economic well-being of all consumers, rich or poor, is afected by movements in interest rates, exchange rates, and the rate of inflation. Businesses stand to gain or lose considerable amounts of money when their economic environment changes, regardless of how well they are managed. Being prepared for such changes in fortunes can have considerable value; more generally, it makes us all better citizens able to grasp the complex challenges that our societies face. Macroeconomics is relevant to voters who wonder what their governments are up to, and can also help governments avoid the worst economic crises that have a7icted modern industrial societies in the past century—depressions, when overall economic activity is very far below average, and hyperinflations, when prices are increasing at monthly rates of 50% or more. These extreme situations can tear at a society’s social fabric, yet can be prevented when policy-makers apply sound economic principles. For this reason, economic growth is one of the most exciting issues...
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...personal choices as young people chase their aspirations and dreams. But if a favorite student of mine comes up to me and says, “I just got an offer at this investment bank and I’m going to take it,” I want to know how should I feel about it. I will be happy for her individually, but still I wonder: Is this a good decision for society as a whole? As an economist, I look at it this way: Every profession produces both private returns — the fruits of labor that a person enjoys — and social returns — those that society enjoys. If I set up a shop on Etsy selling photographs, my private returns may be defined as the revenue I generate. The social returns are the pleasure that my photographs provide to my customers. A scene from “It’s a Wonderful Life” that presents two types of bankers. Mr. Potter, seated, played by Lionel Barrymore, pursues only personal gain, while George Bailey, played by Jimmy Stewart, helps workers in his community buy homes. People in some professions provide a surplus of social returns. Inventors are a good example. Take the modern semiconductor. It made possible countless other inventions — nearly every piece of computing we interact with today. But the winners of the 1956 Nobel...
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...president had no other choice. The third point was that “A suspension of interest payments on foreign debt made the measures [that started a small economic recovery] possible” (Ellet, 2007). If we flip this around, we can assume that without the extra money, the economic recovery would not be possible. The fifth argument follows the third in that it tells us that the “funding can be maintained from the unpaid debt (Ellet, 2007). The case essay used 3 broad factors for its criteria: Economic, political, and social advantages and disadvantages. I think these criteria cover all of the potential effects that the country might encounter from a bond default. The case study’s main qualification is that the money saved from the bond default be used for productive projects that are aligned with the country’s recovery efforts. The author makes a note of this in each of his paragraphs where he discusses the economic, political, and social factors. I think this is the most important theme of the case study; defaulting on the debt will turn out to be the wrong decision if the money is not used appropriately. I think the action plan speaks well to the economic and political factors, but leaves out a concrete foundation on which to build social improvements. I think the plan should speak to increasing literacy rates, maybe by enforcing some type of education laws for children. Overall, I agree with the author’s opinion that the president of Bolivar made the...
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...SOCIAL SECURITY AND MEDICARE USERS When there is a U.S. deficit the impact is great on future Social Security and Medicare users. This is because the money that the government loans itself to try and cover a deficit, comes primarily from the Social Security Fund. However, as more people retire, they draw more Social Security funds than are replaced with payroll taxes. With less money in the Social Security Fund it will mean other programs, such as Medicare must be cut, taxes must be raised or Social Security benefits must be lowered. This will result in lower payments to future Social Security users. This could result in no increases and changing the way cost of living increases are calculated. The government could ultimately default on its Social Security obligations. Social Security can only spend what it receives in tax revenues and has accumulated in its trust from past surpluses and interest earnings (Mishel, 2010). Thus, a surplus would increase payments for future users. TAX PAYERS The higher the debt, the higher taxes will be for individuals. Since banks keep a close eye on the debt of the country, interest rates on loans, mortgages, and credit cards will increase for individuals ("How National Debt Affects You", 2011). Additionally, the government could allow the value of the dollar to decrease so it can repay its debt at a cheaper rate. Ultimately, a weak dollar means higher inflation for tax payers. When it comes to a surplus the government cannot just take the...
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...Stresemann controlled behind the main reason of success for the Weimar Republic. These included economic problems such as inflation, Dawes Plan and Young Plan, international affairs and Social Reforms. I agree that biggest success of Stresemann was controlling inflation because he was able to stabilise the money in the country and by this happening it created a domino effect for his other successes. Firstly, Germany faced economic problems. Hyperinflation was a major part of this which is when prices are rising and the value of money is falling. Germany began to suffer inflation during the war but things got further worse after the war when there was a demand of £6,600,000 reparation payments. In 1923 French troops occupied the Ruhr in Germany due to Germany failing to pay an instalment of reparations on time. Workers were told to go on strike and so all workers on strike had to be given financial support. The government responded in printing more and more banknotes resulting in hyperinflation. In November 1923, Stresemann faced a decision of allowing inflation to carry on or creating a new currency. Stresemann scrapped the old worthless money and introduced a new currency called the Rentenmark. 1 Rentenmark was now equivalent to 1 trillion old German marks. To control, he strictly limited the amount of money in circulation which resulted in the value of...
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...Discuss ‘How Tony could have avoided the mistake he made?’ International business is an attractive opportunity for companies in the world. It provides more potential profitable bargains for companies that have enough competitiveness. A company can gain extra income due to the development of international supply chain and demands from foreign market. It can receive lower-price components from international suppliers, then can assemble and sell final products to targeted foreign market. The whole operational procedure creates more residual value in international trade and avoids the cruel competition in domestic market. However, there are some threats which impact participators involved in international business. The threats are possibly from adverse external environment or wrong internal decisions or the integration of those. Some of threats such as political, legal and financial issues are uncertainties which are high dangers that affect a company seriously. A company should have valid preparation for facing complex external environment. Decision maker should scheme a flexible plan to handle uncertainties in business running. Nevertheless, some companies and managers might address threats unsuccessfully due to mistaken strategies. The case of Tony is a typical failed example for facing problems. The article will analyse mistakes made by Tony and provide solutions for Tony’s company. Tony’s company is a medium monitoring equipment maker in the UK which has no exporting experience...
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...Care Savings Bonds: A New Way of Saving Towards Social Care in Later Life. Geneva Papers on Risk & Insurance, 39(4), 668-692. doi:http://dx.doi.org/10.1057/gpp.2014.30 Main Issue of Article: The article “Personal Care Savings Bonds: A New Way of Saving Towards Social Care in Later Life” is an interesting take on a new way to pay for your elderly care after retirement. “Social care” is what most people would associate with long-term care. Personal Care Savings Bonds (PCSBs) go about it in a whole different way. The general idea is to blend a traditional savings bond with the lottery. Combining the practical long-term, safe, savings of a bond with the instant gratification of winning a large cash prize. A very large expenditure of people at the end-stages of life is the cost of their care. These costs often destroy personal savings and drain the assets a person wants to leave to their families all while still costing the government (tax payers) billions of dollars per year. PCSBs would hope to encourage more saving by individuals by introducing a lottery aspect. As with any lottery, a person would buy as many “tickets” as they would like. If their number is chosen, they would win a large cash prize. How PCBSs differ is that the bulk of the money from the ticket would go towards a guaranteed bond. As people buy more and more tickets, the amount in their PCSB account would grow. The administrators would invest the money and add interest to the account over the years...
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...1. Business segment the market so that they customers and consumers are two different people e.g. an cat owner is a customer buying the cat food and toys to keep them happy, the consumer is a cat, for cats can’t go shopping buying their own food. This is why businesses segment the market between customers and consumers. Business does not do this for pets only, the target everyone e.g. families and parents business uses baby nappies and baby food for the parents to buy as a customer and the consumers are babies. Families with young kids will need to buy them cloths, food and toys, school things like pen and pencil sets the customer is families and the consumers are young kids. Businesses also target the government by targeting the college e.g. JCC College buys computer, laptops, books, and folder, making JCC College the customers and the students are the consumers. 2. The different ways in which business can segment the market are age, ethnicity, religion, interest, skin colour, income and the area you live in business does this because, not everyone would like to buy the something also not everyone can afford to buy the something. E.g. Deprived areas and high-rise flats, businesses know that people that live in this type of area buy food in cheaper high street stores such as Iceland, the also buy hot food from Greggs and McDonalds, single parents lives in this type of area with entirely on some benefits, they interest are football and bingo, the age is between...
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...during a recession than in a surplus. · Tax payers: Income taxes will automatically decline during a deficit and will arise during a surplus. This means that when in a country there is a higher total income, people will be able to pay their taxes. Au contraire, when a recession people won’t have money to pay their taxes, so automatically the debt will increase (Oswego):. · Future Social Security and Medicare users: During a recession, the payments of social security, federal pension and interest on federal debt will be affected. It’s clear that, because when there’s no incoming money, neither there’s money to payments (Oswego). · Unemployed individuals: In a deficit, unemployment benefits, and other welfare like food stamps, will automatically arise. To explain this, you need to understand that when in a recession, companies will fire too many employees, this will increase the amount of unemployment people. As this occurs, government will pay more money to satisfy unemployment needs. Au contraire, when in a surplus, companies will hire more people, to satisfy consumer’s demand. With less unemployment people, the government will expend less money to satisfy their needs. · University of Phoenix student: As...
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