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The Social Network
By: Amanda de Alwis

“The Social Network” is director David Fincher’s fascinating look at the birth of Facebook, and the men responsible for its creation. It is a story of entrepreneurship and theft, and of friendship and betrayal. More than anything else, it is a study of Mark Zuckerberg – Facebook’s creator, and the world’s youngest billionaire. Thrown into the mix are some intriguing concepts of greed, integrity, and property rights, elevating “The Social Network” to a critique of our culture.
After being dumped by his girlfriend, Mark, at the time a student at Harvard takes revenge by setting up “Facemash.com”. By hacking into the Harvard student image directories, Mark creates a website enabling guys to rank girls based on their “hotness.” His project is wildly successful. Impressed by his work, the two Winklevoss brothers, Cameron and Tyler contact him with an idea of their own: an elite, Harvard-only online social network. But Mark, along with his friend and roommate Eduardo Saverin are not interested in creating a MySpace imitation. He takes the Winklevosses’ idea and modifies it, creating a similar website but without using any of the brothers’ code. The resulting site TheFacebook.com, instantly becomes a massive success on campus. The fact that the website was created in an university allowed it grow and develop because of the many users. This also made it a popular site in record time. The site was created on February 4, 2004.
Progressing in the film, Mark appoints Eduardo as the company’s Chief Financial Officer, tasking him with the financial management of the corporation. A conflict soon troubles their relationship. Eduardo believes the company needs on-site advertising in order to remain viable, while Mark feels advertising will make TheFacebook “uncool.” To settle the dispute, Mark calls in Sean Parker, founder of the…...

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