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Social Networks: Changing Society

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Social Networks: Changing Society

Social networks are changing society’s attitude towards personal interactions due to their accessibility, variety and overall appeal to all age groups. When using social networks for daily interactions, we communicate with two main groups or networks. The first group is close friends and family, with whom we share our most intimate side and the second group is colleagues and associates at work (Bowles, 2013). When interacting online with the first group, we use Facebook, the most popular Web 2.0 social network, with over one billion users (Bowles, 2013). Timelines, Activity Logs, and News Feeds allow daily activities to be shared, keeping friends connected in a way never before possible. With the addition of Graph Search, users will be able to find friends who have visited a location or liked a topic. Facebook, however, considers the Timeline and News Feed options the two central “pillars” of the site (Bowles, 2013). Google has introduced Google+ to compete with Facebook and is set up to separate contacts into “circles” which targets a certain audience and streamlines information posted (Bowles, 2103). To interact with the second group, LinkedIn, with 175 million members as of 2012, is used to share skills worldwide, search for employment, recruit, and assist entrepreneurs in advertising goods or services (Bowles, 2013). LinkedIn is profile based; however, it reads more like a resume. LinkedIn is a tiered system with the main tier being personally invited connections with whome written recommendations are exchanged. The second is, Two Degrees Away, or associates of your primary contacts, and the third is, Three Degrees Away, or friends of friends of your primary contacts. By connecting with each tier, the opportunity to reach a wide range of potential business associates is multiplied many times over.
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