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: “Social Responsibility & Msmes: a Study of Corporate Social Responsibility Trends and Practices in India”.

In: Business and Management

Submitted By mrinalrao
Words 3590
Pages 15
The International Conference on micro, small and medium enterprises (MSMECON 10)

Title of Paper: “Social Responsibility & MSMEs: A study of Corporate Social Responsibility Trends and Practices in India”.

Author:

Prof. (Mrs.) Mrinal Sanjay Rao
Associated with Sinhgad Institute of Business Administration & Research, Pune, as Assistant Professor.

Educational Qualifications:

LL.M, M.P.M., D.L.L. & L.W.
(Pune University)

Work Experience Details:-

Industry: 3 years.
Academics: 4.5 years.

Contact:
C/o P R Kashikar, flat no. 206, Om Alankar Housing society, Opp. Chintamani Nagar, Bibwewadi, Pune- 411037. Maharashtra. India

Ph.- 020- 24281627/ 9049241146.

Email: mrinal.rao241@gmail.com

Title of Paper: “Social Responsibility & SMEs: A study of Corporate Social Responsibility Trends and Practices in India”.

ABSTRACT:

The past twenty years have seen a radical change in the relationship between business and society. Key drivers of this change have been the globalization of trade, the increased size and influence of companies, the repositioning of government and the rise in strategic importance of stakeholder relationships, knowledge and brand reputation. Businesses have come under increasing pressure to demonstrably engage in activities which are described as corporate social responsibility (CSR). The term CSR can be defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social and environmental expectations, is one outcome of these developments. The contribution of MSMEs to the economic growth of a nation is well recognized. They generate employment and nurture entrepreneurship. With the phenomenal growth of the MSMEs in recent times, there has been an increased awareness of CSR in MSMEs also. However, the existing social responsibility debate almost revolves around

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