Premium Essay

Social Responsibility Strategy

In: Business and Management

Submitted By eve711
Words 2723
Pages 11
CORPORATE
SOCIAL RESPONSIBILITY
STRATEGY

For

Morning Gold Bakery

Morning Gold Bakery is a small, locally-owned business in operation since 2010 located in Idaho Springs, Colorado. The bakery’s advertising slogan is “The perfect place to gather for morning coffee and donuts” and the business strives to be a responsible yet profitable part of Idaho Springs and the surrounding community.
Corporate social responsibility[->0] means that businesses should “act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment”. (Lawrence & Weber, 2011)

“Articulating a social and environmental strategy requires that the company identify the social and environmental problems that are associated with its operations and then devise ways of reducing these” (Heal, 2008). A corporate social responsibility strategy for Morning Gold Bakery, encompassing four components (environmental responsibility, ethical leadership, organizational viability, and legal responsibility), is presented in this report. For each component, the company’s current business processes will be considered in light of corporate social responsibility, and, specific actions to update or implement business practices congruent with the company’s social responsibility objectives will be recommended.

Environmental Social Responsibility -- Planet
The environmental component of social responsibility refers to the business's impact on the environment. A socially responsible company’s goal is to engage in business practices that can sustainably benefit or at the very least not negatively impact the environment. It is the currently expected societal norm that businesses preserve and recycle; the environmentally aware company must go above and beyond minimizing...

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