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Social Responsibilty

In: Business and Management

Submitted By gianna
Words 1422
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Chapter 1
INTRODUCTION

Discusses in this chapter is the background of the study, rationale of the study, objectives of the study, scope and delimitation, significance of the study, the research methodology, and the definition of terms. This chapter explains thoroughly the contents mentioned above.

1.1 Background of the Study Nowadays, fast foods are much noticeable to the public especially when they are offering unlimited packages. One of this is the barbecue. Barbecue is a method and apparatus for char grilling food in the hot smoke of a wood fire, usually charcoal fueled. To barbecue means to slow-cook meat at a low temperature for a long time over wood or charcoal. In America, barbecue (or BBQ) originated in the late 1800's during Western cattle drives. (Mary Bellis, 2013)
Internationally, Franklin Barbecue in Austin Texas trapped the number one spot in the top 5 barbecue houses surveyed last year 2012 in America. Franklin tends to an all-oak stove through the night (using no electricity), which is the foundation of Texas BBQ. Oak smoke, salt, pepper, and a little bit of elbow grease makes Franklin Barbecue the best BBQ in Texas. (Maxim, Quinn Mayers/ May 08,2013).
In the Philippines, one of the prominent barbecue houses in the Philippines is the Bar-B-King located at 2nd Floor, Unioil Center, Acacia cor. Commerce Ave., Ayala Alabang, Muntinlupa. Bar-B-King Charcoal-Grilled Barbecues is a Quick Service Restaurant concept focusing on charcoal-grilled barbecues like pork, liempo, beef, steaks, pork chops, sea foods, veggies and more. The outdoor grilling or ihaw-ihaw ambiance makes a perfect balance to the cozy, cool and restaurant ambiance that drives more customers to enjoy the Bar-B-King experience. (Franphil, September 15, 2012)
Moving on, in the city of General Santos, the most legendary Barbecue house is the Nadie’s Chicken House. Located in native-cottage inspired building along Santiago Boulevard right across the lot of the future SM City Gensan, Nadie’s Chicken House is the branch of the original restaurant at Tupi, South Cotabato owned by the Basan Family. Nadie’s chicken is simply prepared and marinated in its secret spices. It is not smothered in barbecue sauce which seems to be the trend in most barbecue houses, so the taste of its meat is not drowned in some sweet and sourish mix. (Bariles, 2010)
Now, offering meals with unlimited rice are very popular in the market. There hasn’t been any Unli-rice Barbecue House here in Gensan. If push through, this can be the birth of the Unli-rice Barbecue House in the place. Thus, the researcher comes up with the study on putting- up an Unli-rice Barbeque House in General Santos City.

1.2 Rationale of the Study
The researcher chose to do the study of putting up an Unli-rice
Barbeque House in General Santos City for the reason that in doing so; offering meals with unlimited rice has a highly noticeable market demand and the proposed business will be very visible because it will be the unique Unli-rice Barbecue House in the city. Also, the existing competitors of the proposed business offer a higher price that’s why the researcher wants to study if the proposed business would be feasible.

1.3. Objectives of the study
Generally, the study aimed to distinguish the feasibility study of putting up an Unli-rice Barbecue House to evaluate if the proposed business in General Santos City is feasible. Specifically, it aimed to achieve the following: 1.3.1 Provide a detailed study for the public particularly the future owners in the aspects of the ff: 1.3.2.1 Market. To determine the estimated market share of the proposed business in General Santos City. 1.3.2.2 Technical. To determine what equipment, facilities, supplies and materials needed to put up the proposed business. 1.3.2.3 Management and Organization. To determine how many employees are needed to operate the business. It also includes the personal duties and responsibilities of each employee in the proposed business, their salary and personnel qualifications. 1.3.2.4 Financial. To evaluate the capacity of the proposed business to provide return as an investment to the future investors. 1.3.2.5 Socio- Economic. To determine the effects of the proposed business to the society, to the customers, to the environment and to the economy. Also, to determine the contribution of the proposed business and to the employment.

1.4. Scope and Delimitation
The study will determine the feasibility of putting up an Unli-rice Barbeque House in General Santos City. The market, technical aspect, management and organization, financial and the socio economic aspects of the proposed business will be discussed and analyzed. However, it will be limited only to the primary market and the data which will be coming from the respondents residing in General Santos City.

1.5 Significance of the Study
This study will be a significant endeavor:
This study will be beneficial to Future Investors when planning for an investment.
, To the Public, for providing employment.
To the Local Government, for contributing taxes that will create development of the city.
And this study will also be beneficial to the Students as their reference when they conduct the same or related study.

1.6 Research Methodology
This section shows and discusses the feasibility study’s research design, respondents, locale of the study, data gathering tool and data gathering procedure.

1.6.1 Research Design
The feasibility study on putting up an Unli-rice Barbeque House in General Santos City is in line with its objectives. These objectives are supplemented with different analysis in terms of Barbeque House’s in terms of aspects of market, technical, management and organization, financial and socio-economic. The analysis conducted are reinforced and incorporated in the study through research methods using data-gathering tools and procedures within the locality to provide a detailed output regarding the establishment of the proposed business to the prospective investors.
The figure on the next page shows the entire picture of how the feasibility study was conducted. This summarizes the flow of specific steps, from the establishment of the objectives to the data-gatherings.

The Feasibility Study on Putting-Up an Unli-rice Barbecue House in South Osmeña, General Santos City
Objectives of the Study

Research Method

Individuals

South Osmeña, GSC

To establish an exceptional Unli-rice Barbecue House in General Santos City

Data-Gathering Procedures * Identifying the target market * Conducting surveys and interviews * Supplementing the data-gathered * Summarizing all the results of the data * Market Aspect * Technical Aspect * Management and Organization * Financial * Socio-Economic
Data-Gathering Tools * Interview Guide * Survey Questionnaires * Internet

Figure 1 Research Design

1.6.2 Respondents of the study
The surveys conducted by the researcher were centered to the different barbecue houses and barbeque stalls within the locality of General Santos City. The researcher also conducted an interview with its market; the students, employees and individuals who supports the barbecue industry. Some information’s are also gathered from the City-Mayors Offices specifically the Business Permits and Licenses Division.
1.6.3 Locale of the Study
The study focused within the locality of General Santos City, classified as a highly-urbanized first class city and most populous city in the country. The Unli-rice Barbecue House will be located in South Osmeña, General Santos City.

1.6.4 Data Gathering Tools
The researchers used an interview guide and survey questionnaires that will provide information in the aspects of Market, Technical, Management and Organization, Financial and Socio-Economic. Furthermore, the researchers also refer some related articles from the internet to supplement the data gathering from different sources.

1.6.5 Data Gathering Procedures
The researchers, in the gathering of data, identified first the target market of the proposed business, then conduct surveys and interviews to respondents identified and relevant government bodies. After that, the proponents of the study, researched several related literatures that will supplement the data gathered from surveys and interviews conducted and summarizes all the raw data to convert it to a more meaningful and useful information.

1.7 Definition of Terms
Barbecue- a meal or gathering at which meat, fish, or other food is cooked out of doors on a rack over an open fire or on a portable grill.
Barbecue House- the setting which the foods and services of the proposed business be offered.
Unlimited rice- it is the innovation of the study. It is offered to the consumers who avail the barbecue combo meals of the proposed business.

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