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Social Search

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Submitted By shrawan
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Social Search
New Media is changing how we search
- by Karan, Nalini, Shrawan, Suby

New Media is redefining how we search

By Karan, Nalini, Shrawan, Suby

What is Social Network?
A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.
What is Social Search?
If one saw a play last month, naturally his friends would ask of it. The answers may give short shrift to the true awful aspects of it — the incoherent plot, the songs not looking like the original — and emphasize the truly cool aspects of the acrobatics and the set design.
Therefore for the friends wondering to the play, whose opinion on the play should affect more? The Google search engine was implicitly built on the premise that the view of The Art critic should prevail. An analysis of the link structure of the web would reveal the Times as a popular destination. When the critic weighed in, many others would link to his review. Numerous other “signals” — clues that may indicate increased relevancy of a given site for a given query — also would boost that review’s presence in search results.
But others argue that in the real world, people are influenced by their friends and contacts, and Google’s historic approach is lacking. The approach favored by this faction, embodied by social networking sites like Facebook and Twitter, gives primacy to personal recommendations. The best product endorsements, the most useful suggestions of what to read, the most clever tips on how to perform a task, come from people we know.
Google’s leaders once may have scoffed at this idea, but now they are embracing it. They are now convinced…...

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