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Social

In: Social Issues

Submitted By hunter454
Words 1224
Pages 5
Advertisements have been around from the beginning of time and the main goal has always been to catch peoples attention and peak their interest in your eye popping advertisement and say “WOW! i need that. i am going to purchase one of those.” Advertising companies go to great extremes to get there name out. Worldwide, they risk more than $500 billion on advertisements a year. In 1900, the standard billboard was created in America, creating a billboard explosion along streets and highways. Advertisements use everything to there advantage, every object, color, person, and clothing is placed there for a reason. You may not realize it but almost everywhere we go we get bombarded with advertisements. The average child in America watches over 40,000 television commercials in a year, or over 100 a day. How does this affect our minds and judgement during everyday purchases? in this paper we are going to be looking at an advertisment for notonourbeaches.com and we will be discussing why the image is constructed in the way it is. We are also going to be looking at the success of the advertisement and how the producer met their goal.

First, take a good look at the advertisement what catches your eye? Is it the man throwing a tin of some sort, or does the big splash of red with dead fish coming out catch your eye, or maybe even the mountins in the background? what should first catch your eye is the big red splash with an abundance of dead fish around it. The artist did a beautiful job making the viewers eyes catch the main focus. But he didn’t stop there he wanted the viewer to analyze the man and what he was doing. Thats why i believe he drew the mans arm in almost a 3D angle so it looks like the tin is closest to you. The artist really wanted the viewer to analyze what the man and what he is truly doing, it may look like he is just throughing a tin but in actuality the tin is a symbol of a granade and how trash will exterminate wildlife if not properly exposed. The artist used the black and white colors to his advantage he drew the whole picture black and white. Then where he wanted the viewer to look/ the main focus he added color. The artist didn’t only just add color but he added the color red, red is a eye catching color and it also adds a lot of meaning to a picture, as it did to this one. This picture looks like it takes place in alaska i believe the artist wanted the reader to feel as if you were in alaska because alaska is know for there natural beauty, abundance of wildlife, and vast open planes. Alaska was a perfect location for this advertisement because the last place people want to see being polluted because it has been preserved for centeries.

this advertisements motives may seem like they just want to scare the reader rather than sell a product and that is correct. this advertisment is made to open peoples eyes make them feel a little sad maybe shed a tear, but there main focus is to make you think. Think about what will happen if these cruel acts continue and they make you think what can you do to help prevent it and thats where they come inn. in the corner of the picture it says “Each years, millions of marine animals are killed by our rubbish Join the petition against marine debars at notonourbeaches.com” now when you read this what is it saying? This is saying that you are a big factor in the down fall of marine life. as a result it makes u feel as if you don’t do something then all you are doing is adding to the terror and pollution. The artist is brilliant at this point bringing emotion out of people and making everyone feel as if they are the problem is there biggest sell. But on the flip side how many people is it going to persuade definitely the weak minded or the organic people out there the ones that have extra money to donate to the cause or to the big hearted people that just can’t imagine a single organism getting affected by man.

Lastly, Did the artist meet the his adjectives? For the most part the artist did a great job grabbing the readers attention. not only does the artist portray a very interesting peace of artwork but it makes the viewer want to know more not just about whats happening in the picture but how they can help stop it. This advertisment compared to a psp add or an add trying to sell a product is that it this add has to bring a lot of emotion out of people enough that the feel the erdgr to go on the internet check out the website then eather donate or sign a petition rather than showing people having fun or enjoying a product. i feel this advertisment is very difficult to portray to the viewer because they don’t have time for matters they know very little about when likewise when you are advertising for a product people see a picture of the product being used in an awesome surrounding and then they see a price and thats when they decide if they need that product in their life. For example when your walking down the street and you have $15 in your pocket you see an advertisment for an iPhone case one that garentees your phone will never break it has al differant types of cool colors and you just happened to have just gotten the new iPhone you look at the advertisment and it says $14.99 instantly you are going to go buy that new iPhone. Now say your in the same situation you got this new iPhone and need a new case, but you also just got back from this awesome trip to alaska and you see both of these adds next to each other. you still have the $15 what one would you choose? I’m guessing your still going to choose the new case. Advertisments like these are very difficult to sell because the advance can’t see where there money is going and how its going to help but when you buy the phone case its going to be in your hands and you are going to be using it.

in conclusion, we analyzed the good and bad of this article and pointed out the flaws, we even took a closer look at what the artist wanted the viewer to see and what he really didn’t care if the viewer saw. this article did a superb job getting its message out there and making people aware of the polution in our ocean. not only did the artist make this clear in this picture but he made a bold statement that our trash is effecting the wildlife if your aware or not, and that something needs to be done about it. the only flaw i saw with this advertisment is that its hard to sell someone on something that they can’t see being resolved, people like to see thee money is being used properly.

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