...There is a lot of controversy on social media. Many people see only the bad things; however, if they looked at the good, they’d see there is more to social media than they know! Social media can keep you connected, give you information and let you stay on track in school. First off, social media can get you information and updates on the world. Nowadays, many news sources like WLBT or CNN have accounts on social media like Twitter or Facebook. This also helps those whose only connection for daily events is through their phones. People can also spread information on events on social media. Baker, Nathan E. “Six Good Things About Social Networking.” Techwalla, Techwalla, www.techwalla.com/articles/six-good-things-about-social-networking. Another...
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...or experiences by exposing photos on social networking sites, their opinions vary from person to person. In the following paragraphs, this popular controversy will be addressed as both position is thoroughly analyzed. The invention of social media has pulled people together, building strong social connections, making the world smaller, and enabling people to share their happiness with others. Social networking is also a good way to meet friends of diverse backgrounds. Take Instagram as an example. It recommends posts or users based on your interests, likes and other factors, allowing people to find those who share the same interests as them, thus broadening their friends circle and providing future convenience. From Erik Quaiman’s “Socialnomics: how social media transforms the way we live and do business”, the author states that social media touches nearly every factor of our personal and business lives. The rhetor uses statistics and emotional appeals to illustrate the importance of social media. For instance, “Over 7 million views of their YouTube videos, 750,000 views of their Flickr photos, more than 125,000 hand-raisers on FiestaMovement.com, 11,000 vehicle reservations and an awareness rate of 60 percent-equal to that of vehicles that have been in the market for two to three years. All through social media”(Erik Quaiman, 1). Using solid numerical evidence boosts the appeal to logos. From those statistics, it’s a convincing evidence for readers to see how strong the social...
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...annual spending power of over $200 billion will eclipse Baby Boomers' by 2017. Many marketers think the recommendation of a friend or family member is the ultimate green light for consumers, but it turns out that Gen Y cares about recommendations from strangers more. More than 8 in 10 say user-generated content from people they don't know influences what they buy and indicates brand quality, while 51% say it is actually more important than the opinions of their friends and family, and far more trustworthy than website content. 65% of users aged 18-24 considered information shared on social networks when making a purchasing decision .On top of that, 2/3 of consumers use search engines to help them research and make purchase decisions Socialnomics reports that if you take a look at the world's largest brands, 25% of their search results return user-generated content from review sites, blogs, and social media updates. Millennials have integrated social media into their day to day lives, making access to the opinions of others easier than ever. With so much knowledge at their...
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...Social Media Marketing for Business What’s the movement in business today? It’s social media of course! What’s the most underrated trend in business today? It’s social media of course! It’s hot, it’s cool, but it’s also an unknown. When tapped into, Social media becomes a valuable marketing resource for business. It becomes part of doing business. Traditional marketing focused on push advertisements. The “in-your-face” advertising that continually pushed brands in buyers’ faces. Those days are gone now. The rules have changed and marketing is no longer based on one-way interruption. David Meerman Scott says, “One-way interruption messaging is yesterday’s message (Scott, 2010, p. 7).” It is now collaboration. Social media is where buyers are spending their time one and where savvy businesses are engaging with consumers. Social media is everywhere. Buyers are talking about brands and products and making buying decisions using social media. Marketing is now collaboration. Before social media we had new media. New media advertising had become widely popular in the past decade. With new media, advertising became targeted and more direct than with traditional advertising. Some of the methods of delivering new media advertisements include pay per click advertisements such as the advertisements seen on search engines, banner advertisements, and interactive advertisements. In The New Rules of Marketing and PR, David Meerman Scott writes “Your best consumers...
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...THE LUXURY CONSUMER IN THE NEW DIGITAL WORLD: THEN & NOW 201 Four Seasons Luxury T 2 rend Report Luxury Trend Report | 1 The global luxury landscape and the luxury customer have evolved dramatically over the last tumultuous and transformative three years. The advent of unprecedented new technological innovations, coupled with the increased skepticism left over from the global financial crisis, mean that today’s consumers are demanding honest, accurate, timely and engaging information. They are looking for intrinsic value and a deeper relationship with the brands with whom they choose to support and interact. According to The Affluence Collaborative1, a research powerhouse that dives deep into the habits of high-income consumers, the affluent2 seek out companies and brands that can simplify and improve their lives. In the travel sector, this translates into increased expectations around personalization cutting across all touch points – including digital media platforms – as luxury travellers research, purchase, engage in and reflect upon their travel experiences. The Luxury Traveller Technology Survey3, commissioned by Four Seasons, coupled with leading luxury market research and brand insight, sets out to uncover how consumers want technology to blend seamlessly into their experience, and how those preferences have changed in recent years. strong performance in China and Latin America, are driving growth in the sector. All combined, the global luxury market is expected...
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...Identify the business you chose and describe the business and its industry “Social Media touches nearly every facet of our personal and business lives. In business it isn’t just for the marketing and public relations department. Rather, it is imperative for social media to be an integral part of a company’s overall strategy” (Qualman, 2013, pp. ix). Whether a business choses to utilize websites, Facebook, Twitter, etc., the opportunities are endless to improve growth, production and sales; businesses utilize the many channels of media in order to market their products. “Businesses don’t have a choice on whether to do social media; the choice is how well they do it” (Qualman, 2013, pp. xviii). With today’s people-driven economy and new social media addiction it is important to generate products that customer’s love which will enable them to boast about on their preferred social media site. Mars Inc. and Hersey have been the leading chocolate competitors since the beginning of the chocolate industry; it is interesting to view how each company effectively utilizes the resources around them to promote their products. Assess the company’s current use of the Internet and social media Mars has developed with the time, ensuring that they are able to reach a wide variety of audiences. The company has taken full advantage of today’s culture, and has fully utilized all media sources available to today’s society. "Marketing is becoming more interactive, for example by encouraging consumers...
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...situation takes place chiefly in organizations with long-standing traditions, i.e. mainly in NTOs from West European countries.. THE ITALIAN DMO Experience on the ground shows that DMOs have been recently overtaken and “shacked” in their mission by new players, such as new sharing economy platforms. Italian DMOs need to work side by side with local businesses: this is possible especially at a regional and local level. The modern DMO needs to co-create, together with local stakeholders, the best stage in which the tourism experience happens. THE ITALIAN FACEBOOK DMO MODEL Social media platforms (such as Facebook.com, Twitter.com) thathave brought about a social-network revolution of the World Wide Web, leading to what has been termed ‘socialnomics’, i.e., an economy revolving around social media (Qualman, 2009).Social media sites facilitate consumer-generated content (CGC) such as blogs, photos, videos, wikis, or reviews (Wenger, 2008) and are widely used by online travelers (White & White, 2007), thereby marking a shift toward users rather than organizations taking charge of Internet content (Schegg, et al 2008). Sometimes CGC and online reviews might even challenge the authority of established Destination Management Organizations (DMOs) and conventional advertisements, by undermining their reputation (Dijkmans, Kerkhof, & Beukeboom, 2015). Consequently, DMOs at both the national and local level need to pay attention to how they use social media, as this can play a crucial role...
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...Bachelor Thesis Degree programme International Business 2013 Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES – CASE STUDY ON AN INTERNET MARKETING COMPANY: LEAD CREATION BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES Degree programme | International Business Completion of the thesis| 59 + 18 Instructor: Emmanuel Querrec Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing the way people get informed as well as their purchasing decision process. Indeed, this research is about underlining the fact that businesses, small or big sized, have to get online and to use social media and to adapt their business models if they want to stay on top of the competition on their markets. The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts, which will strengthen the points explained by the different authors in the literature review. KEYWORDS: Marketing strategies, communication strategies, social media, community, online presence, brand image 2 TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Benjamin Ach TABLE OF CONTENT List of abbreviations...
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...Title: Internet, technology, marketing and security Name: Course: Tutor: Date: Social media marketing is a method that has been adapted by most multinational as well as transnational companies all over the world. This method has been adapted for a number of reasons. The method can be said to be influenced by the expanding global market which has been influenced by globalization. Social media marketing entails the use of social media to advertise products to the market. Social Medias are where people from different walks of life get together and keep track of each other’s life progress. In light of this, it is easy for big companies to reach out to their market through social media. This shows how companies have incorporated technology for their benefit and how the method has benefited them. This is especially due to the increasing use of technology all over the world especially in the use of the internet. Why social media marketing has become popular these days The most common social media that are constantly used by companies include Face book, YouTube, twitter, instagram among others. Companies use social media marketing for various reasons. Firstly, social media marketing allows companies to have a one on one interaction with the market. This is made possible by the response of consumers to the products produced by the company. Normally, social media is meant for interaction and building up of relationships. This is the role that is taken advantage of by...
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...How Has YouTube Changed The Music Industry? The people in control of the music business have always been threatened by new media. When the phonograph record originally emerged it was feared that it would kill off live music. In the early ‘80s the music industry campaigned against the cassette tapes, claiming that, “home taping is killing music.” Retrospectively, in both cases, quite the opposite proved true. The most recent example of this would take shape in the form of the internet, and more specifically one of it’s most visited mediums, YouTube. YouTube has become the third most visited website in the world behind Google and Facebook. Since its creation in February, 2005, YouTube saw rapid growth; sixteen months after its creation, 100 million clips were being viewed per day. YouTube users have developed a community in which technology has enabled new kinds of musical creativity. The internet and YouTube have now become technology that challenge the way we perceive music, musician and audience. Teens evidently don’t see computers as technology. It’s as if they have developed an innate ability for text-messaging, iPodding, gaming, and multitasking on multiple platforms. They can share their life story on Facebook, entertain each other on YouTube, muse philosophically in the blogosphere, contribute to knowledge on Wikipedia, and create cutting-edge art on Flickr. (Hartley, 2009) Lange (2008), an ethnographic researcher, discussed a number of misconceptions people have...
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...Social media in marketing Social media sites are generally of great importance to marketing managers and entrepreneurs. A critical look at today’s world will reveal to you that Facebook on its own has over 1.4 billion users (browser media, socialnomics, Macworld, 17 May 2014). As a marketer, this should be more than just an opportunity for marketing, it should be their stronghold. Most branded marketers have seized this opportunities by creating pages on Facebook and advertising each of their new products whenever they have a chance to. For the average Facebook user this has been enlightening especially since they are able to know the diversity and prices of products available in the market without much struggle. Marketing through Facebook has made window shopping a bit old fashioned. People can ‘window shop’ at the click of a button. It is even possible to know what products are on sale and which shopping centers are trending through Facebook. As statistics will prove, 57% of all adults worldwide use Facebook. These are the same adults who provide for their family needs. This generates a need for marketers to reach out to them through Facebook and advertise their products to them. Of the 57%, 64% will visit the site daily; it goes without saying that this would be a cheap and convenient way to reach to these strong markets. Facebook is continually adding new features that would be relevant to marketers and clients. One such feature is the graph search. Through this feature...
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...etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED BY THE DIFFERENT APPLICATIONS OF TACTICS AMONG FASHION SEGMENTS TO ACHIEVE SOCIAL MEDIA GOALS. THE LINK BETWEEN GOALS AND TACTICS IS ACCORDING TO MY RESEARCH AN IMPORTANT PART OF SOCIAL MEDIA SINCE IT PLAYS A CRUCIAL ROLE IN A BRAND’S SOCIAL MEDIA COMMUNICATIONS. MY AIM WITH THE PRODUCT IS TO MAKE FASHION BRANDS AWARE OF MY FINDINGS ON GOALS AND TACTICS. INSTEAD OF GIVING AWAY PRINTOUTS OF MY +15,000 WORD THESIS, THE PRODUCT IS HANDY AND ACTS AS A VISUALISATION OF MY MOST INTERESTING RESEARCH OUTCOMES. MY PRODUCT COMES IN A FORM OF A BROCHURE AND A MAP. IF MY THESIS PROVES TO BE SUCCESSFUL, I AM PLANNING TO SEND OUT THE BROCHURE AND MAP TO COMPANIES ALONG WITH MY CV TO APPLY FOR A FULL-TIME OR PART-TIME JOB IN THE FIELD OF DIGITAL MARKETING. ABSTRACT Social media may sound like a new concept, but it is actually based on the most authentic marketing tool we know: word-of-mouth marketing. The speed of online word-of-mouth goes enormously fast, making social media highly attractive...
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...Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational...
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...EPEKTO NG TEKNOLOHIYA SA MGA MAG-AARAL PARTIKULAR SA PAG GAMIT NG MGA SOCIAL MEDIA NETWORKING SITES SA UNANG TAON SA KOLEHIYO Isang Papel Pananaliksik na iniharap sa Klase ng Filipino Sa Ateneo de Naga University Bilang Pagtupad sa Isa sa mga Pangangailangan ng Asignaturang Filipino 2, Pagbasa at Pagsulat Tungo sa Pananaliksik Ipinasa nina: Jesa Mae G. Formaran Honey Grace U. Lomenario Kazandra W. Zapanta March 1, 2016 Dahong Pagpapatibay Bilang pagtupad sa isa sa mga pangangailangan ng asignaturang Filipino 2 Pagbasa at Pagsulat Tungo sa Pananaliksik, ang pampanahunang papel na ito na pinamagatang “Pananaliksik ukol sa Epekto ng teknolohiya sa mga magaaral sa unang taon sa kolehiyo” ay inihanda at iniharap ng pangkat ng mga mananaliksik mula sa pangkat ng Batsiler ng “ Legal Management” na binubuo nina: * Jesa Mae G. Formaran * Honey Grace U. Lomenario * Kazandra W. Zapanta Tinanggap sa ngalan guro ng Departamento ng Filipino ng Ateneo De Naga University, bilang isa sa mga pangangailangan sa asignaturang Filipino 2- Pagbasa at Pagsulat Tungo sa Pananaliksik. Evelyn Autor (Guro sa Filipino) Dedikasyon Kami po ay lubusang nagpapasalamat sa mga naging bahagi n gaming pag-aaral na ito. Nang dahil sa kanila, mas napalawak pa ang aming kaalaman at nagging possible na magkaroon ng magandang resulta sa pag-aaral na ito. Kay Ginang Evelyn Autor, ang aming mahal na guro sa asignaturang Filipino II Pagbasa at Pagsulat tungo sa Pananaliksik...
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...Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands...
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