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Socio-Cultural Marketing

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MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS

05/12/2013

MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS

Compiled By-
(17/2013) Arun Kumar
(20/2013) Amandeep Singh Mehta
(33/2013) Nishant Dahiya
(36/2013) Manish Kumar Singh
(41/2013) Priyanka Singh
(52/2013) Ashim Gupta

To Be Received By-
Dr. Joyeeta Chatterjee
ACKNOWLEDGEMENT

We would like to thank Dr. Joyeeta Chatterjee for giving us the opportunity to study the importance of socio cultural factors in marketing. It gave us an insight how the different socio cultural factors affect the marketing strategies of different companies.
We would also like to thank our class-mates whose valuable insight about socio cultural factors helped us to analyze and develop a broad perspective of how these factors affect the way companies market and sell their products.

LETTER OF TRANSMITTAL

December 05, 2013
To
Dr. Joyeeta Chatterjee
Associate Professor, Marketing
Lal Bahadur Shastri Institute of Management
Delhi

From
Group number-1

We, group number-1 are submitting a report “Marketing is all about understanding socio cultural factors”.

We hereby declare that the work presented in this project report entitled “Marketing is all about understanding socio cultural factors” is original and correct to the best of our knowledge and has been carried out taking care of Management Ethics. It is a bonafide piece of work, carried out under the supervision and guidance of Dr. Joyeeta Chatterjee.

………………… .……………… ……………… Arun Kumar Amandeep Singh Mehta Nishant Dahiya

……………….. ……………… ……………… Manish Kumar Singh Priyanka Singh…...

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