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Sociology A489

In: Science

Submitted By ali88
Words 15791
Pages 64
3: Culture

While this Hong Kong pedestrian appears not to notice the Nike billboard behind him, featuring NBA star LeBron James wearing the Air Zoom sneaker, the Chinese people certainly did notice. The Oregon-based Nike corporation was forced to pull its “Chamber of Fear” promotion, based on a Bruce Lee movie, after an outraged public objected to the image of a U.S. athlete defeating a kung fu master. In the global marketplace, cultural differences can undermine even the most elaborate promotional campaign. inside Culture and Society
Development of Culture around the World
Elements of Culture
Culture and the Dominant Ideology
Case Study: Culture at Wal-Mart
Cultural Variation
Social Policy and Culture: Bilingualism
Boxes
Sociology in the Global Community: Life in the Global Village
Sociology in the Global Community: Cultural Survival in Brazil
Sociology on Campus: A Culture of Cheating?

“Nacirema culture is characterized by a highly developed market economy which has evolved in a rich natural habitat. While much of the people's time is devoted to economic pursuits, a large part of the fruits of these labors and a considerable portion of the day are spent in ritual activity. The focus of this activity is the human body, the appearance and health of which loom as a dominant concern in the ethos of the people. While such a concern is certainly not unusual, its ceremonial aspects and associated philosophy are unique.
The fundamental belief underlying the whole system appears to be that the human body is ugly and that its natural tendency is to debility and disease. Incarcerated in such a body, man's only hope is to avert these characteristics through the use of the powerful influences of ritual and ceremony. Every household has one or more shrines devoted to this purpose. The more powerful individuals in the society have several shrines in their...

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