Premium Essay

Soda Stream

In: People

Submitted By maniksingal
Words 12325
Pages 50

(Report of Foreign Issuer)


Filed 02/29/12 for the Period Ending 02/29/12

Telephone CIK Symbol SIC Code Fiscal Year

972 (3) 976-2323 0001502916 SODA 3630 - Household Appliances 12/31 © Copyright 2012, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use.



REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 OF THE SECURITIES EXCHANGE ACT OF 1934 For the month of February 2012 Commission File Number: 001-34929

SodaStream International Ltd.
(Translation of Registrant’s Name into English) Gilboa Street, Airport City Ben Gurion Airport 70100, Israel (Address of Principal Executive Office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F: Form 20-F R Form 40-F £ Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): Yes £ Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): Yes £ No R No R

Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: Yes £ No R If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82-_______________.

EXPLANATORY NOTE On February 29, 2012, SodaStream International Ltd. (the “Company”) issued a press release announcing its fourth quarter and full fiscal year results for the period ending December 31, 2011. A copy of the press release is...

Similar Documents

Premium Essay

Soda Stream Essay

...Soda Stream Embraces Water In 2010 the SodaStream Company went public with their product that would compete with all leading soda companies. The product is a home carbonation product. It is like a soda syphon. It carbonates water by adding the carbon dioxide from a pressurized cylinder to make soda water in your own kitchen. Along with this carbonation process, the product comes with over 100 kinds of syrups and flavors to make the specific soda you want. They also claim that this type of soda is much better for you than your typical Pepsi or Coke product. Vanessa Wong from the Bloomberg Businessweek states, “The Company’s revenue fell 12.9 percent in the third quarter, with revenue in the Americas tumbling by 41 percent”. The company is now going to shift its focus away from soda towards the growing sparkling water market to counteract its struggles in the US. The new tagline will be 'Water Made Exciting' instead of 'Your Home Soda Factory'. I think that people are trying to be more healthy than they have been in the past, and it has caused such a downward spiral for all soda companies. What you see people carrying now is flavored water. I know I carry it just about every day. SodaStream decided to team up with Pepsi Cola to discuss how this product stands for healthy beverages. This will give Pepsi Cola the innovative edge in the health market, and it will give SodaStream a successful brand name to increase the number of consumers. I think that SodaStream has entered......

Words: 960 - Pages: 4

Premium Essay

Coca Cola Revenue Streams

...As a company, Coca-Cola persistently changes; re-brand and advertise their products in order to be profitable. It’s amazing how Coke has survived decades in the soda business and manages to survive many recessions. Their brand is recognized instantly around the globe and they have a lot of families that love Coke. Coke itself is a cash cow product; it has sustained their customers from Pepsi. Their customers haven’t grown tired of its unique and refreshing taste. The Coca-Cola Company tried to change their taste and received a negative reaction from their consumers. Most customers switched to Pepsi instantly without even thinking about it. They didn’t even give it a chance after one taste. Coca-Cola would love to recollect and retain their customers forever, as well as getting new customers everyday, year after year. (Ireland) The Coca-Cola Company is also getting into the healthy side of business with their new Coke product called Life. Life consists of 60 calories per can, which is considerably much less then a regular can of Coke. Coke cans itself have almost 200 calories, so it would be the healthier choice for Coke lovers. They want to venture into the fitter side of the soda business and that’s a great move for their company. Coke wants to meet consumer’s need for lower calories by reducing the amount of sugar they use. They are doing this by using a different sweetener. Therefore, the sweetener they are using is taken from a plant called stevia; it’s more natural and...

Words: 1001 - Pages: 5

Premium Essay

The Use of Baking Soda, Common Salt, and Vinegar as Fire Extinguisher

...THE USE OF BAKING SODA, COMMON SALT, AND VINEGAR AS FIRE EXTINGUISHER In Partial Fulfilment for the Requirements in Research II Researchers Verchiel B. Cubelo Ma. Rena N. Catoltol Nathaniel L. Perol S.Y. 2014-2015 CHAPTER I INTRODUCTION Nature and Importance of the Study Fire is a reaction involving fuel and oxygen that produces heat and light. Humans use fire to warm themselves and to cook food, and to start a fire, we commonly use lighters and matches, unlike the early humans who rub sticks or rocks. Today, people naturally focus not on starting fire but on using it productively and on preventing or extinguishing unwanted fires using fire extinguishers. These are portable devices used to put out fires of limited size. Such fires are limited into four classes, according to the type of material that is burning. Class A fires include those in which ordinary combustibles such as wood, cloth, and paper are burning. Class B fires are those in which flammable liquids, oils, and grease are burning. Class C fires are those involving live electrical equipment. Class D fires involve combustible metals such as magnesium, potassium and sodium. Each class of fire requires its own type of fire extinguisher. This study focuses on the use of common salt (sodium chloride), baking soda (sodium bicarbonate), and vinegar (acetic acid) as fire extinguisher. Vinegar is a liquid consisting mainly of acetic acid (CH3COOH) and water (H2O). The acetic......

Words: 1617 - Pages: 7

Premium Essay

Fly Ash Case Study

...Fly ash, a coal combustion product consisting fine particles is a residual, waste matter arising from the combustion of coal from boilers used for the steam generation power plant at GHCL. Its disposal at GHCL has become a huge problem. The study aims at understanding the characteristics of the generated fly ash in detail and will investigate about finding innovative, possible solution for addressing the fly ash disposal problem at GHCL. Gujarat Heavy Chemicals Ltd. (GHCL) was establish in March 1988, by investment of $220 million at Sutrapada, Gujarat. The plant manufactures high-grade dense & light soda ash, for domestic and international use. GHCL is distinguished by its growth, financial performance and outstanding people and processes....

Words: 954 - Pages: 4

Free Essay

Book Review

...distilled water above a beer vat at a local brewery in Leeds, England. His invention of carbonated water (also known as soda water) is the major and defining component of most soft drinks. Priestley found that water treated in this manner had a pleasant taste, and he offered it to his friends as a refreshing drink. In 1772, Priestley published a paper entitled Impregnating Water with Fixed Air in which he describes dripping oil of vitriol (or sulfuric acid as it is now called) onto chalk to produce carbon dioxide gas, and encouraging the gas to dissolve into an agitated bowl of water. Another Englishman, John Mervin Nooth, improved Priestley's design and sold his apparatus for commercial use in pharmacies. Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowed imitation mineral water to be produced in large amounts. Swedish chemist Jöns Jacob Berzelius started to add flavors (spices, juices, and wine) to carbonated water in the late eighteenth century. Thomas Henry, an apothecary from Manchester, was the first to sell artificial mineral water to the general public for medicinal purposes, beginning in the 1770s. His recipe for 'Bewley's Mephitic Julep' consisted of 3 drachms of fossil alkali to a quart of water, and the manufacture had to 'throw in streams of fixed air until all the alkaline taste is destroyed'. Johann Jacob Schweppe developed a similar process to......

Words: 1469 - Pages: 6

Premium Essay

Wgu Comp 1 Task 3

...Human Pollution of Waterways Jane D. Doe Western Governors University Human Pollution of Waterways As one walks along a warm, sandy beach collecting pretty seashells and enjoying the gentle crashing waves washing over their feet, they seldom consider where the water has been or what has been in the water. What one sees is a peaceful and magnificent ocean with mesmerizing waves that are touched by the blue sky for as far as the eye can see. If one were to look more closely at the sandy beach one might see more than just the seashells or occasional strands of sea weed. They might be shocked to discover plastic trash bags, soda bottles, or cigarette butts casually tossed away. If one were to test the water they would likely find the presence of pesticides, oil, or gas. It certainly isn’t the calm, beautiful image imagined when thinking of a beach vacation. Yet there is a growing presence of these pollutants in the Earth’s waterways that can’t be ignored. Many of the causes of these pollutants in Earth’s waterways are man made such as land, water, and air pollution. The most tangible causes of pollution in waterways are from pesticides and fertilizers, household cleaning products and human litter. In order to understand how the pesticide or fertilizer from your neighbor’s lawn, and household cleaning products from someone’s home, or that plastic shopping bag come to be in the waterways, you have to look at how interconnected our Earth is. Think back to a......

Words: 1083 - Pages: 5

Premium Essay

Gender Stratification in Mali

...November 8, 2013 Observing Chemical Reactions Beginning Question When a chemical reaction takes place, is it always accompanied by a physical change? Explain. Bunsen burner The Bunsen burner is a device in use these days to safely burn a continuous stream of a flammable gas such as natural gas, propane, or butane. The completeness of the combustion reaction affects the amount of air mixed with the gas stream. When a gas stream is well mixed with air, it provides oxygen in an equimolar amount which results in a complete and hotter reaction. We learned how to control the amount of air that is provided for the appearance of a blue flame, which is considered the right flame for a reaction. The evidence that led me to this conclusion was a few articles that explained that the yellow flame or also known as the “dirty flame” leaves behind a layer of carbon on whatever it is heating. Also when tested on a piece of copper wire, it took a longer time for a reaction to occur, whereas the blue flame created a faster reaction which stripped the copper coating off the wire. Chemical reaction The chemical reactions that were chosen, were chose based on which reaction is a more “green” reaction. A1: place a pea-sized amount if baking soda NaHCO3 in a test tube. Add 10-20 drops of vinegar drop wise. B2: place approx. 1Ml of 0.1M of MgCl2 in a test tube. Add an equal volume of NaOH drop wide. Stir well. C1: drop a pea-sized wad of steel wool into approx. 1mL of 3.0M HCl. D1:......

Words: 1267 - Pages: 6

Premium Essay

Benefits of Critical Thinking

...Module 1 Benefits of Critical Thinking GS1115 Benefits of Critical Thinking Domino’s Pizza Advertisement The first advertisement I chose to analyze is a Domino’s Pizza advertisement for a new Domino’s Sriracha recipe. In this advertisement a tongue is depicted spicing up its life by participating in S & M. The S & M bondage illustrates the suffering of the tongue while simultaneously relishing the moment. I chose this advertisement because it is funny, unique, daring, attention-grabbing, and over exaggerated. I was drawn to the vibrant colors, unique illustration, and bold statement. Analysis The image that stood out the most is the bonded tongue with the bright yellow brick surrounding it. This advertisement is very extreme and over the top with sexual innuendos, which is why I believe this advertisement is directed toward a more mature audience, probably between the ages of eighteen and forty years old. Also, this image could be directed toward individuals who lack spice in their lives and are looking for something to fulfill that void. Targeted Need and Story Some of the colors and shapes in the advertisement are bold. They include bright yellow, skin colored tan, and black; all shapes are square and bold surrounding the tongue. Additionally, the language used is mature, and has a sexual tone to it; however, it is merely an innuendo used to draw the audience’s attention to the food item being sold. Overall, the image is exciting and bold, leading the......

Words: 1151 - Pages: 5

Premium Essay

Starbucks 5 Forces

...Starbucks 5 forces model Starbucks is a U.S. based multi-national, which in addition to its flagship Starbucks brand, also has Tazo Tea, Seattle's Best Coffee, Starbucks VIA Ready Brew, and the Versimo System by Starbucks as part of its portfolio. The flagship, "Starbucks" primarily provides high quality coffee beverages with lesser revenues being generated from its bakery items. The corporation almost exclusively owns all of it U.S. based restaurants instead of expanding through franchising. . As such, nearly all Starbucks restaurants are wholly owned or joint-ventures. A critical part of their expansion strategy is focused on maintaining a high quality product line as well as highly reputable brand name. Competitive Rivalry: Rivalry among the major players in the coffee beverage industry is high. Starbucks' over 21000 restaurants directly competes with restaurants such as Dunkin Donuts, McDonalds, Tim Hortons and Caribou Coffee. McDonald's has over 35,000 restaurants globally , Dunkin Donut has roughly 11000. Each of these coffee giants are aggressively competing to win consumer business both internationally and abroad. Additionally, there are 1000's of local coffee houses that represent yet another competitive alternative. The Threat of New Entrants: Because the coffee industry has such a high degree of competitive rivalry, the threat of new entrants is low to medium. Every day there are new small coffee houses being opened. Coffee shops are the......

Words: 686 - Pages: 3

Free Essay

The Carrizo Plain

...are home to many archeological sites as well that have been named national historic landmarks. The Geography of the Carrizo plains has a lot of diversity. It lies in the valley in between tow mountain ranges, the Caliente range on south west and the temblor range on the north east. One of the major features in this ecosystem is Soda Lake. This is the only closed basins in the southern California coastal ranges; all other valleys have drainage to the sea. The water runoff soda lake comes from the Carrizo and carries sediment from the basin into it. The lake is a shallow ephemeral, alkali Endothecia Lake, which means it’s a short lived closed basin the high alkali level. The water and surrounding areas are home to many creatures to include brine and fairy shrimp as well as lots of migratory nesting birds as well as the salt bush which thrives around its shore lines. The climate of the plains grasslands is semi arid, there are no trees growing in the area as well as the annual rain fall is about nine inches per year. Besides runoff from the mountain ranges and rain fall the only water the Lake receives is from the Wallace creek it’s a small stream that mostly stays dry throughout the year. Due to the tectonic movements because...

Words: 740 - Pages: 3

Free Essay

Recommandation Stand

...onRecommandation La force du stand « Soda Stream » réside tout d’abord dans son emplacement central par rapport au salon. Le passage des visiteurs est incessant mais le stand se devrait d’être placé en collaboration avec d’autres à tendance plus salée tels que les vendeurs de fromage. Inconsciemment, le visiteur se dirigera plus facilement vers les boissons proposées par « Soda Stream ». De cette façon, le stand tendra à attirer de plus en plus de visiteurs. Tout d’abord, il serait utile de repenser la structure spatiale du stand. Une forme en « star » permettrait d’établir une structure en étoile du stand qui se présente comme atypique aux yeux des prospects et qui représente à leurs yeux de façon inconsciente une marque d’innovation. Ainsi, on attire de manière exacerbée la curiosité des clients présents sur le site. On peut renforcer ce sentiment en plaçant un décor dit ludique : des surelèvements du plancher, des présentoirs avec des tailles différentes,… L’important est d’attirer et de provoquer l’œil des personnes passant près du stand. Ensuite, une grande menace pour la marque « Soda Stream » se présente sous la non possibilité de visite du stand causée par la non implantation de passage pour chaises roulantes. La création d’un passage pour handicapés permettrait de montrer la volonté de la marque à se présenter comme ouverte aux autres, comme le veut leur produit qui est présenté comme simple d’utilisation et accessible à tous. On remarque aussi qu’une......

Words: 426 - Pages: 2

Premium Essay

Water Pollution

...Industry is one of the greatest source of pollution, accounting for more than half the volume of all water pollution and for the most deadly pollutants. Some manufacturing facilities use huge quantities of freshwater to carry away wastes of many kinds. The waste-bearing water, or effluent, is discharged into streams, lakes, or oceans, which in turn disperse the polluting substances. The pollutants include grit, asbestos, phosphates and nitrates, mercury, lead, caustic soda and other sodium compounds, sulphur and sulphuric acid, oils, and petrochemicals. In addition, numerous manufacturing plants pour out undiluted corrosives, poisons, and other noxious by-products. The construction industry discharges slurries of gypsum, cement, abrasives, metals, and poisonous solvents. Another pervasive group of contaminants entering food chains isthe Polychlorinated Biphenyl (PCB) compounds, components of lubricants, plastic wrappers, and adhesives. In yet another instance of pollution, hot water discharged by factories and power plants causes so-called thermal pollution by increasing water temperatures. Such increases change the level of oxygen dissolved in a body of water, thereby disrupting the water’s ecological balance, killing off some plant and animal species while encouraging the overgrowth of others. Towns and municipalities are also major sources of water pollution. In many public water systems, pollution exceeds safe levels. One reason for this is that much groundwater......

Words: 680 - Pages: 3

Premium Essay

Vacuum Dehydration in Oil Reconditioning

...vacuum Dehydration in Oil Reconditioning Lavarias, Mark Daniel B. ME 511A Moisture presence in oil used for lubricating machineries poses a threat for possible corrosion of its parts. In addition to, lubrication may also not be efficiently carried out in low temperature applications because the existing moisture in the oil will freeze, hence, slowing the oil flow to the necessary machine components and parts such as journal bearings. Therefore, flowing oil must always be maintained to be in a pure condition as much as possible up to its maximum usage life, that is, free of moisture and other contaminants that may diffuse in the oil during its circulation. Moisture in the oil may exist in three forms. One, as a free water, two, as an emulsified water, and three, as a dissolved water. Free water is water that have settled at the bottom of a container of an oil-water mixture. This type of water can be easily removed by draining or by decantation in which oil is carefully transferred to an empty container to leave the bottom layer of water in the previous container. Emulsified water is water that has dispersed or scattered within the oil phase, appearing as tiny, suspended droplets. Presence of emulsified water in oil makes the oil cloudy and slightly dense in appearance as compared to a pure and clean oil that is clear in appearance. This type of water can be removed by filtration or centrifugal separation in which the oil-water mixture......

Words: 820 - Pages: 4

Premium Essay

Vine and Cocacola

...Name Tutor Course Question 1 Vine has changed everything for the better in the world of sports. It has brought the transformation from the analog times where the climax of the game was captured in a photo to where the moment is actually felt with all its aspects. The times when the existing moment of the game was put on a poster, printed in newspapers and magazines all over. Then the fans had a hard tasks of collecting the cutouts and stick in their rooms. Today, Vine has come with a tremendous way of making this easier, admirable, and lively. It has brought life to the captions through the six seconds video. To match up sports and the digital life of today, Vine captures the climax, tremendous velocity and the surrounding emotions that come at the climax of the game (Eric, and Kinghorn 23). When the game is on and the moment is just hitting beyond the limit when the basketball is being played and thunderous slum dang just happens. The Vine is here to ensure it promotes the flow, allowing the play develop within six seconds of celebrating. The final multi-steps of the basketball derring-do to the thrilling moments when final dung is done , the ball is right into the pit and all are in screams of excitement with the champion grilling all over in a jumpy manner of excitement all over the field. Vine has given life to the captions and delivers the moment just as it was. This makes the real experience be felt by the recipients. This is unlike the posters that used to show......

Words: 1557 - Pages: 7

Premium Essay

Understanding the Job

...Understanding the Job MKT/571 April 5, 2013 Understanding the Job No one escapes milk. From birth to infancy, childhood, adolescence, and adulthood, milk accompanies every person’s journey through life. Milk is the first thing babies taste outside their mother’s protection and it is a primary ingredient of cheese, a widely favored addition to food served throughout one’s lifetime, or butter, that is just as popular and widely used flavor enhancer. Others use milk for practical applications at home. Everyone knows milk and its use at home and commerce is vast and extensive. However, its most basic utility is to provide nutrition. The following discussions describe the job of milk, specifically cow’s milk, using Clay Christensen’s milkshake analogy and explain the role of marketing in affecting consumer behavior by using strategies to attract target markets. The job of milk Breakfast usually involves food and milk. At the morning table, people use milk as a beverage to complement cereal, an additive to coffee, a simple refreshment to break the evening fast, or a complete source of protein for most. Using Clay Christensen’s model, people hire milk to satisfy hunger upon waking up in the morning, add flavor to other foods or drinks, and provide nutrition to men, women, and children who need calcium, vitamin D, protein, and other essential nutrients. Throughout the day, people hire milk to perform the jobs mentioned without limitation to time or place. Milk is......

Words: 1185 - Pages: 5