...consumption for America’s obesity epidemic. However, what we choose to drink can affect our health just as much as, if not more than, our eating habits. That is why more and more people are cutting high-calorie sodas and going for little-to-no calorie, supposedly healthier options. Sure, we’re told that drinking eight glasses of water daily should be one of our health goals, but drinking only water can get a little boring. And why would a person choose to pack on the extra 155 calories from that can of Coca-Cola when she can have a can of Diet Coke and get almost the same taste for no calories? Diet sodas attempt to cut the calories that are in regular soda by developing sweeteners that don’t contain the calories of corn syrup, which is used in regular soda. Even though they do not contain calories, though, these sweeteners still do pose some potentially serious health concerns. There are many reasons people prefer soft drinks to juice or plain water. Most sodas have a taste that water can’t compare to. Some people like the light, citrusy flavors of 7Up and Sprite, while others go for a sweeter tasting soda, like Coca-Cola. They’re all carbonated, so the fizziness adds to the already-sweet flavor. But even though there are tons of different flavors, most of the non-diet soda is sweetened with the same thing: corn syrup, which is being used as a cheaper alternative to sugar in more and more foods and beverages. But because it is artificially made, the human body doesn’t recognize...
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...Ellen Williams History of the Soda Fountain 05/10/12 I chose to write about the history of the soda fountain and its correlation to the early pharmacy as it holds personal nostalgia. I grew up in a small, historical town; the birthplace of woman’s rights, in upstate New York called Seneca Falls. It was also home to one of my favorite lunch stops and pharmacy, Crayton Drugs. It’s no longer there today however about 25 years ago if you walked in and made your way past the pharmacy through the back was the deli and soda fountain. It was beautiful with marble countertop and red leather stools. They had the town’s best grilled cheese and creamiest milk shakes which I would enjoy while my mother was getting her prescriptions filled. It was a rare special treat. My mouth is watering as I reminisce about the trips there. I guess I have to thank Jacob Baur, the inventor of the soda fountain. I can see the “allure” and “intoxication” of the soda fountain experience so I could only imagine if there were addictive substances being added in the soft drinks!! This is how the Soda Fountain was born! The drug revolution is what sparked the birth of the soda fountain as we know it today. Pepsi or Coke? , which would you like? Sure now they are just soft drinks however early fountain drinks made by druggists contained cocaine or other opiates that put an extra pep in your step or maybe cured your headache, well for a little while. Most of the cures had issues such as rebound...
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...| Objectives: 1. Do Diet Sodas help you lose weight? 2. If so, how? If not, why? 3. Are there harmful side effects from ingredients in diet soda? Outline: * Type two diabetes * Metabolic syndrome * Risk of heart attack * Risk of stroke * Diet drinks have an effect that gets you addicted * Diet drinks does not help weight loss * Diet drinks makes you gain weight The beginning of diet sodas was in 1952. It was designed for diabetics, not dieters, and distribution remained local. In 1962, Dr Pepper released a diet version of its soda. In 1963, the Coca-Cola Company joined the diet soda market with Tab, which proved to be a huge success. Coca-Cola countered by releasing Diet Coke in 1982. After the release of Diet Coke, Tab took a backseat on the Coca-Cola production lines, because Diet Coke could be more easily identified by consumers as associated with Coca-Cola than Tab. By the early 1990s, a wide variety of different companies had their own diet sodas on supermarket shelves. By 2002, some soda companies had diversified to include such flavors as vanilla and lemon among their products, and diet sodas were soon being produced with those flavors as well. For example: Diet Vanilla Coke, and Diet Pepsi Vanilla. Although diet sodas are very tasty there are not healthy for you and does not help you lose weight. In fact it is said that diet sodas is a higher risk of obesity than drinking regular sodas. Diet sodas have ingredients such as citric...
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...SODA & CM Definitions SODA: aka Strategic Options Development and Analysis, it is a framework for “designing problem solving interventions” using cognitive mapping. CM: aka Cognitive Mapping, is a modelling technique to represent a problem space by a series of interconnected casual maps. Purpose SODA enables a group or individual to construct a graphical representation of a problematic situation, and thus explore options and their ramifications with respect to a complex system of goals or objectives. It helps groups to arrive at a negotiated agreement about how to act to resolve the situation based on CM. It tends to generate increasingly rich models, rather than move towards abstraction or simplicity. And it sees strategic management in terms of changing thinking and action rather than planning. Furthermore, it aims to develop high levels of ownership for a problem through the attention paid to problem definition and negotiation. Etc. General steps 1. Planning meetings: Where the project is set up and an initial view of the problem / situation is achieved. At this point it is important to decide who the participants will be and what the outputs will be in order to manage expectations. 2. Client interviews: Here the key people involved with the issue are interviewed, in a relaxed format, for an hour or so to obtain their individual views of the problem area / situation. 3. Development of causal maps: Causal mapping is used to get depict the interviewee’s...
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...Executive Summary: Jones Soda Company is a rapidly growing company that markets its unique products to today’s youth, which is the market they feel, is poorly represented. Jones Soda Co. feels that they can gain significant market share because they feel that their competitors do not adequately reach today’s youth. Jones Soda Co. understands that reaching this target market is always difficult because today’s youth seem to avoid what they are not used. Keeping this in mind, Jones Soda Co. positions itself as not just a beverage distributor but also a company that can provide a unique experience and message to each individual. They want their consumers to feel unique and independent who can build their own opinions and individuality. Jones Soda Co. does this by involving their consumers in every way possible in regards to their brand. For example, consumers directly contribute to the design of each of products’ packaging. This humanizes the company and allows consumers to relate to the product as well as encourage customer loyalty. Jones Soda Co. continuously promotes creativity to reach their target markets. They deliver this image of creativity through their website and their promotional recreational vehicles that travel to different school events, promoting their products. Jones Soda Co. will reach a variety of youth with a variety of lifestyles whether they are interested in sports or music. This heightens the curiosity of their consumers giving Jones Soda Co. an opportunity for...
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...Diet Soda, Good or Bad? Edward Muna COMM/215 August 22, 2011 Mary Ann Troy Diet Soda, Good or Bad? Would you like some water? No thanks, what do you have that is diet? One of the easiest ways to lose weight and control calories is by switching to something diet. On average, a normal soda pop runs roughly around 150 to 200 calories per can, and that depends on the size. Remember the movie, “Supersize Me”. So you decided a long time ago to go with artificial sweeteners and after a while you didn’t even notice the difference between the two. You get zero calories and sometimes zero carbs and both taste buds and body are happy. It is a win-win situation. Not so fast. Drinking excessive amounts of diet soda may increase the risk of disease; therefore we should drink healthy drinks instead of artificially sweetened beverages. Disease and Health Risks Diet soda is harmful and produces dangerous side effects. Heavy diet drinkers may increase their risk of serious diseases. A new study by US researchers links diet soda to increased risk of vascular events (including ischemic and hemorrhagic stroke, which is caused by rupture of a weakened blood vessel), though reasons are still unclear. The scientists said people who drank diet soda every day had a 61 per cent higher risk of vascular events than those who did not. Does this mean that there's something in diet sodas that hurts our blood vessels? Nobody knows the answer to that question yet. Investigators...
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...different flavors. On May 07, 2008 DPS became a stand-alone company. They make several popular name brands. Some include: Country Time Lemonade, Crush, Deja Blue water, Diet Rite, Hawaiian Punch, 7up, Canada Dry, and A&W Rootbeer. The soda known as Dr Pepper was invented in 1885 by Charles Alderton, a young pharmacist (Dr Pepper Snapple Group [DPS], 2012). (I thought this was awesome when I read it!!) I chose Snapple because I really enjoy their products and wanted to learn more about them. The Snapple Company started in Greenwich Village, New York in 1972. Long-time friends Leonard Marsh, Hyman Golden and Arnold Greenburg started the company together. They first began by selling fruit drinks to stores under the name Unadulterated Food Corporation. The later came up with the name Snapple from an apple soda that was part of the original product line. They believed the soda had a great snappy apple taste. In 1987, the first Snapple tea was created. Presently, Snapple makes more than 50 varieties of drinks. When most people think of Snapple, they think of children’s’ drinks. This is not true. Snapple makes a wide variety of drinks that can be suited to anyone’s desires. Their products are all natural and are a lot healthier than sugary sodas. They listen to customer’s requests and try to produce drinks that make them happy. For example, they recently created a tea that is less sweet because they had some request from customers for it. Personally, I think the company is very...
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...| Objectives: 1. Do Diet Sodas help you lose weight? 2. If so, how? If not, why? 3. Are there harmful side effects from ingredients in diet soda? Outline: * Type two diabetes * Metabolic syndrome * Risk of heart attack * Risk of stroke * Diet drinks have an effect that gets you addicted * Diet drinks does not help weight loss * Diet drinks makes you gain weight The beginning of diet sodas was in 1952. It was designed for diabetics, not dieters, and distribution remained local. In 1962, Dr Pepper released a diet version of its soda. In 1963, the Coca-Cola Company joined the diet soda market with Tab, which proved to be a huge success. Coca-Cola countered by releasing Diet Coke in 1982. After the release of Diet Coke, Tab took a backseat on the Coca-Cola production lines, because Diet Coke could be more easily identified by consumers as associated with Coca-Cola than Tab. By the early 1990s, a wide variety of different companies had their own diet sodas on supermarket shelves. By 2002, some soda companies had diversified to include such flavors as vanilla and lemon among their products, and diet sodas were soon being produced with those flavors as well. For example: Diet Vanilla Coke, and Diet Pepsi Vanilla. Although diet sodas are very tasty there are not healthy for you and does not help you lose weight. In fact it is said that diet sodas is a higher risk of obesity than drinking regular sodas. Diet sodas have ingredients such as citric...
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...masculine? Are “macho” men the only “real” men? Does it take a strong jaw-line, defined and muscular abs, and a beer in one hand to be considered a “true” man? Today’s world has summed up men to be just that… In order to be considered real men, they can’t wear the color pink, drink diet soda, do housework, drink fruity-flavored alcoholic drinks, or be anything less than a sports-loving, scotch-drinking, gym-going, and woman-loving guy. In an ad about the new Dr. Pepper soda, “Dr. Pepper Ten”, the slogan that Dr. Pepper used was “IT’S NOT FOR WOMEN” in big, bold letters. This message implies that the drink is meant to be only for men. Underneath the slogan, the ad reads “A lady-free zone of rugged, macho, hair-on-your-chest awesomeness that’s definitely not for women.” In this ad, not only is Dr. Pepper discriminating women, but it is also raising the question that if a guy is not “rugged, macho”, and has “hair on his chest” then, could he not drink that soda? Would he fall in the same category as the women who can’t drink it, therefore not be considered a man? Dr. Pepper made it clear that this drink was for men even though the description of the “ideal man” that they would like to drink their new soda is very specific and only a small percentage of the male population would fit those criteria. Yet, men continue to view this image of the ideal male as what they should be; they view it as what they want to become, and sometimes even believe that they should be. Another ad that is...
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...Problem 1 The Super Cola Company must decide whether or not to introduce a new diet soft drink. Management feels that if it does introduce the diet soda it will yield a profit of $ 1 million if sales are around 100 million a profit of $ 200,000 if sales are around 50 million, or it will lose $ 2 million if sales are only around 1 million bottles. If Super Cola does not market the new diet soda, it will suffer a loss of $ 400,000. a. Construct a payoff table for this problem. Decisions @ 100 M sales @ 50 M sales @ 1 M sales GO 1 M 200,000 - 2 M NO GO -400,000 -400,000 -400,000 b. Construct a regret table for this problem. Decisions @ 100 M @ 50 M @ 1 M Worse Return Go 1,000,000 200,000 -2,000,000 -2,000,000 No GO -400,000 -400,000 -400,000 -400,000 Best Return 1,000,000 200,000 -400,000 Regret Table @ 100 M @ 50 M @ 1 M Worse Regret Go 0 0 -1,600,000 -1,600,000 No GO -1,400,000 -600,000 0 -1,400,000 Therefore, using a mini-max choice based on regret, the best choice would be “No Go”, ensuring a regret of no worse than $ -1, 4000,000. c. Should Super Cola introduce the soda if the company: 1. Conservative approach (pessimistic). Decisions @ 100 M @ 50 M @ 1 M Minimum Payoff Go 1,000,000 200,000 -2,000,000 -2,000,000 No GO -400,000 -400,000 -400,000 -400,000 The decision should be “No Go” at a maxi-min payoff of $ -400,000 2. Optimistic approach Decisions @ 100 M @ 50 M @ 1 M Maximum Payoff Go 1,000,000 200,000 -2,000,000 1,000,000 No GO -400,000...
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...has become more than that, it has become a tool that facilitates the most basic of human needs: a tool for conversation. Through blogs, message boards, and sites like MySpace, Facebook, YouTube and Flicker, people are now engaging in conversation with countless others. Engaging others with similar interests. Sharing opinions, photos, news, videos, and taking note of new ideas. People now have networks of friends they have never physically met, networks that surpass international boundaries, all with many shared interests like childhood buddies, music, and more. Brand Communities When looking at brands that have successfully adapted to the changing consumer, you need to look no further than brands like Apple, Harley Davidson, and Jones Soda. And what do these brands all have in common? Through consumer-centric product development, loyalty based web initiatives, and innovative communications strategies, they all found ways to foster and nurture a community of their most loyal fans, their Brand...
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...the same can be said about diet soda or any diet soft drink that uses artificial sweeteners. Diet soda is very popular amongst dieters everywhere who watch their calorie intake. Although diet soda is free of calories, it is certainly not free of health side effects. The three major side effects of drinking two or more diet sodas per-day, include Kidney damage, weight gain, and enamel tooth damage. According to Earth Clinic - Folk Remedies and Holistic Cures, a 2009 Nurses Health Study of 3,256 women found a 30% drop in the level of kidney function of those women who drank two or more 12oz drinks of diet sodas daily. “This means that the women who drank two or more diet sodas per-day had 30% less kidney blood filtering ability than those who drank regular sodas or other soft drinks”(Earth Clinic). After considerations were made of other factors that may have affected the participants, like diabetes or high blood pressure, the 30% drop in kidney function was still very noticeable. The sweeteners used in diet soda, may scar the kidney tissue over time, which results in lower kidney function. Unlike the liver, the kidneys lack the ability to repair its self. Kidney damage is permanent. To avoid this, stay away from diet drinks that contain the artificial sweetener aspartame, this is marketed as ‘NutraSweet, Equal, and Spoonful’. In addition, there is a weight gain risk in consuming diet soft drinks. As odd as it may sound, it is a fact that diet soda is tied to an increased risk...
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...Sodapop is a 17 year old teenage boy, who is often described as a sensitive and emotional guy. He can make you smile even on your worst days. Soda is the middle child out of three. Soda is a character in the novel Outsiders written by S.E. Hinton. The author is a female but went by S.E. Hinton to approach more readers. Soda is a sweet charming boy who loves his family and friends. Soda throughout the book is obviously a sweet caring guy. He is very involved in his brothers lives as the “favorite” brother. Pony his youngest brother is very judgemental about the oldest brother Darrel or as he goes by “Darry.” Pony thinks that Darry doesn’t care about him, but in the eyes of Soda he knows that Darry is just hard on him for being the smartest...
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...The Super Cola Company must decide whether or not to introduce a new diet soft drink. Management feels that if it does introduce the diet soda it will yield a profit of $ 1 million if sales are around 100 million a profit of $ 200,000 if sales are around 50 million, or it will lose $ 2 million if sales are only around 1 million bottles. If Super Cola does not market the new diet soda, it will suffer a loss of $ 400,000. a. Construct a payoff table for this problem. Decisions @ 100 M sales @ 50 M sales @ 1 M sales GO 1 M 200,000 - 2 M NO GO -400,000 -400,000 -400,000 b. Construct a regret table for this problem. Decisions @ 100 M @ 50 M @ 1 M Worse Return Go 1,000,000 200,000 -2,000,000 -2,000,000 No GO -400,000 -400,000 -400,000 -400,000 Best Return 1,000,000 200,000 -400,000 Regret Table @ 100 M @ 50 M @ 1 M Worse Regret Go 0 0 -1,600,000 -1,600,000 No GO -1,400,000 -600,000 0 -1,400,000 Therefore, using a mini-max choice based on regret, the best choice would be “No Go”, ensuring a regret of no worse than $ -1, 4000,000. c. Should Super Cola introduce the soda if the company: 1. Conservative approach (pessimistic). Decisions @ 100 M @ 50 M @ 1 M Minimum Payoff Go 1,000,000 200,000 -2,000,000 -2,000,000 No GO -400,000 -400,000 -400,000 -400,000 The decision should be “No Go” at a maxi-min payoff of $ -400,000 2. Optimistic approach Decisions @ 100 M @ 50 M @ 1 M Maximum Payoff Go 1,000,000 200,000 -2,000,000 1,000,000 No GO -400,000 -400,000...
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...remaining ‘WH’ in consumer behaviour (Kotler and Armstrong, 2014)1. In this assignment, I will be aiming the white-collar workers which also known as office workers, their ages are around 30 to 50 years old. I’ve chosen psychographic segmentation to target buyers in the market. This segmentation classify consumers based on social class, personality or lifestyles (Kotler and Armstrong, 2014)2. Office workers are the bunch that always work overtime and seldom have proper meal. This unhealthy lifestyle causes most of them having weak digestion system. Carbonated water is a plain water with sugar free, no calorie and contains carbon dioxide, it gives a bubbly mouthfeel and slightly sour taste. It also known as sparkling water, seltzer water or soda water (Collins, 2015). According to Greenfield (2014), consume carbonated water can help in curing the digestion problem like dyspepsia and constipation. Besides, with carbonated water that contained sodium, it can help in reduce the risk of getting heart diseases. Also, people will tend to drink more carbonated water because of its unique taste, it is good for those who are having dehydration. The Characteristics that Affect Consumer Behaviour There are few factors affecting the consumer behaviour which are cultural, social, personal and psychological characteristics (Kotler and Armstrong, 2014)3. In my opinion, factor that influencing the office workers to purchase carbonated water is personal factor. In every stage of the lifetimes...
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