Table of Contents Soerangin 1 Personal Skills, Quality and Experience 1 Description of Rangin 2 The product 2 New Rangin Concept 2 The Stall Concept 2 Target Customer 2 Competition 3 Sales and Marketing 3 Start up expenses 3 Financial Scheme 4 Risk 4 Company progress 4 Conclusion 4

Soerangin
“No longer plain”

Executive summary

Rangin is traditional snack from east java; Indonesia the taste is savory with grated coconut inside. The new concept of Sorangin is combining the original plain rangin with variety of flavors Indonesian ice cream “es puter” and diver topping. The marketing mix and sales strategies would make this business profitable, with the financial scheme that attractive to the investor, soerangin would be the leader in the market and breakeven in less tha one and half year.
Personal Skills, Quality and Experience

In order to open and develop Rangin stall, there are some personal skill that needed to be prepared. Since the plan is going to be food, so the very basic technical skill is cooking skill, but there are also developing skill to bring the business go global such as conducting market research, developing marketing strategies, website designing, motivating employees, communication, legal knowledge, costing, pricing, and selling. Currently I am lack of technical skill such as cooking rangin but with some business competition experience and knowledge that I got from high school and university such as basic marketing, management and accounting, I believe it does help to develop the business. To solve the problem, we will hire rangin hawker that have experience enough to work in our company and shopkeeper that also can become cashier.
Description of Rangin

Rangin or Kue pancong is Indonesian traditional snack that usually sold by hawkers. With soft surface and crispy edge the taste of plain rangin is