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Software as a Tool of Competitive Advantage: International Retail Banking

In: Business and Management

Submitted By tyrol4all
Words 35090
Pages 141
SOFTWARE AS A TOOL OF COMPETITIVE ADVANTAGE: INTERNATIONAL RETAIL BANKING 1 2 3 4 5 Introduction: Objectives of this Benchmarking Study……………………………………2 Approach: Methodology and Questions…………………………………………………..9 Introduction to Case………………………………………………………………………10 The Industry Context: Global Financial Services and the Retail Consumer……………...12 Organization, E-Citi and Citi’s Global Consumer Strategy Product Market Segmentation, Cross-selling and International Leverage…………....24 Mobile Phone Basis Citi’s Future Global Retail Banking Strategy…………………..30 Products, Service Support and IT Selection Strategies……………………………….34 6 7 8 Japan, A Microcosm – Synergies, Affiliations and Reach ……………………………….36 Trust Bank, Complementary Services, and Interactive Strategic Benefits……………….55 Summary - Owning the Future of International Retail Banking……………………….…57

Appendix I - Summary Answers to Questions for Citigroup - IRB Strategy & Operations….65 Appendix II - Some Firm and Market Data Tables 1-6…………………………………………………………………………......73 Highlights from Citi’s Assessment of Global Consumer Business 1999 and 1998…..83 Bibliography and References………………………………………………………………….89

Introduction: Objectives of this Benchmarking Study

This international retail banking study for Citigroup (CG)1 was completed under a three-year research grant from the Sloan Foundation. The project’s overall purpose has been to examine in a series of case studies how U.S. and Japanese firms who are recognized leaders in using information technology (IT)2 to achieve long-term sustainable advantage have organized and managed this process. While each case is complete in itself, each is part of this larger study.3 This case for a large international bank with extensive global retail banking and financial services capabilities together with other cases support an initial research hypothesis that leading U.S. and Japan...

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