...McDonalds CRM Case Study This is a review of McDonalds' CRM system, which can help you decide which Customer Relationship system is best for your business. McDonalds CRM Case Study Customer Relationship Management (CRM) is vitally important for businesses today. Not only can it help you improve your relationship with clients but it can also help to entice new customers and boost your profits. Aided by CRM software, businesses can really get to know their customers’ habits and interactions and McDonalds is a great example of a business who’s done this well. About McDonalds McDonalds is a global fast food restaurant chain which has over 30,000 branches in over 100 companies. One of the most well-known names in the world, McDonalds instantly sparks recognition and connotations from those who are familiar with it. McDonalds and CRM McDonalds uses PowerCentre by Astute Solutions, and being a global chain with millions of customers, it needs to use an effective and reliable way of connecting with its customers and keep ahead of this very competitive market. PowerCentre has enabled them to collect data about the views of their customers, whether or not they’re satisfied as well things that cause dissatisfaction. The data is available in real time and allows McDonalds to share the information with people across the organisation quickly for the most relevant results. The PowerCentre software provides McDonalds with up to date databases for which can measure satisfaction...
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... In this assignment I will be conducting a PESTLE (Political, Environmental, Social, Technological, Legal and Economical) analysis of two companies, McDonalds & Samsung. I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets” and was founded in the United States in 1940 and currently have more than 1,200 restaurants in the UK. Political Politics can heavily affect the way in which McDonalds operate, as regulations set by the government have to be followed by organisations or could result in consequences, fines and bad publicity. Firstly, one political factors could be, that the governments are trying to cut down the rate of obesity in the UK (it is estimated that around 25% of the UK is classed as obese and that is set to rise to 50% by 2050) by: encouraging the UK population to eat healthier and to cut down on fast foods and sugary foods and to inform the population more about the health risks associated with obesity e.g. (diabetes & strokes). McDonalds have responded to this by; introducing healthier recipes and products – such as a wider range of salads and fruits; by cutting the amount of salt they...
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...Management Information Systems for Tourism Hospitality Organisation Using Management Information Systems for Tourism Hospitality Organisation CONTENTS Introduction to the Project 2 Introduction to McDonald 3 Role of MIS within Tourism and Hospitality context 4 Importance of Management Information System for Hospitality and Tourism Industry 6 Use of IT System in an Organization to attain Competitive Advantage 7 Type of Database and Data warehousing in Tourism and Hospitality 9 Use of E-Commerce and MIS in the Industry 11 System Design Requirements of Tourism and Hospitality Business 14 Use of IT to Support Customer Relation Management 16 Role of Enterprise Resource Planning in Tourism and Hospitality 18 IT Security Issues within the Tourism and Hospitality Industry 20 Ethical and Privacy Issues on Use and Storage of Data. ...
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...Diversification Strategies Strayer University Dr. Akpan Bus 508: Contemporary Business November 4, 2013 Diversification Strategies Companies that sell a product must have a strategy for product growth. Implementing growth strategies will improve a company’s business during challenges of consumers changing demands. Consumers behavior can and will dictate a company’s diversification strategies as well as overall success. Well planned diversification strategies are very essential for a successful company in today’s rapidly growing society. Diversification strategies help companies maintain a steady income during economic recessions. Successful companies find ways to expand using resources they already posses. They evaluate the interest of their target markets then determine what is missing within that specific marketplace. Diversification strategies can be used in 3 different aspects. Company’s can diversify in industry, by brand or going national. However, companies can do other things such as launch new products, emphasize on value, add larger variety to existing options and last but not least expand! Successful McDonald’s McDonald’s is the biggest international restaurant today. The company has managed to endure the many challenges changing demands have brought them. As of April 20, 2012 Dell reported a “big quarter with sales rising across all geographic regions due to their adaptation and innovation of adding...
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...affiliate of Harvard Business School. W. EARL SASSER HEATHER BECKHAM Thomas Green: Power, Office Politics, and a Career in Crisis Another long day at the office had drawn to a close. Thomas Green felt the pulsing in his temples that usually preceded a migraine. As he stepped outside Dynamic Displays’ corporate headquarters in Boston, the brisk air made him catch his breath. It was now February 5, 2008. Green could not believe that in five short months his dream promotion had turned into a disaster. When Green had been promoted to his new position in September, he was a rising star. Now, he would be lucky to celebrate his one-year anniversary with the company. His boss, Frank Davis, had sent the division vice president, Shannon McDonald, two scathing emails criticizing Green’s performance. Green and Davis had yet to see...
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...profession. Small company owners and entrepreneurs use IS to reach customers throughout the globe. Manager’s use IS to make large investment decisions, like research on a cancer drug or construct a manufacturing plant. Sales representatives utilize in order to advertise products, analyze sales trends and communicate with the customers. Financial planners use information systems in order to advice their customers to help their children's education or them save for the retirement. From a small store to large multinational companies, and various sizes and types of business organizations cannot survive without the business information systems in order perform finance and accounting task. The business information system covers various things such as software, hardware, databases, E-commerce, m-commerce, telecommunications, enterprise resource planning, transaction processing decision and information support, special purpose systems, societal and ethical issues, and systems development. QUESTION ONE 1.1 A system and an information system both use interrelated parts that...
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...Apple and McDonalds in terms of ownership, type and size of business, their strategies and how they are managed. In this essay the two organisations that I will be comparing are Mcdonalds and Apple. Both of these organisations are worldwide companies and globally successful. McDonald’s is the leading fast food chain competing in the catering market, more than 32,000 restaurants in 119 different countries. It was started in 1940 with a restaurant opened by brothers Mac and Dick Donald’s in California. McDonald’s team of experienced managers, high ranking operating system is one of the well-recognized brand names in the world. McDonalds have more than 69 million costumers each day; McDonalds target their market by having low prices emphasise unique selling point of providing food under a set time limit. Whereas Apple is a multinational company known for producing innovative technology such as; Macs, Mobiles devices (iPhone), iPods, iPads and many more. Apple is known for its innovative and proprietary hardware and software and has made great achievements in recent years. Apple have 444 stores in 16 countries and they posted quarterly revenue of $42.1 billion in October 2014. I will be researching, comparing and evaluating these two companies through their ownership, type, size, strategical approaches to the business. As well as looking at the culture internally in the business and evaluating their values and beliefs. In terms of size both Apple and McDonalds are very similar...
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...headquarters in Boston, the brisk air made him catch his breath. It was now February 5, 2008. Green could not believe that in five short months his dream promotion had turned into a disaster. When Green had been promoted to his new position in September, he was a rising star. Now, he would be lucky to celebrate his one-year anniversary with the company. His boss, Frank Davis, had sent the division vice president, Shannon McDonald, two scathing emails criticizing Green’s performance. Green and Davis had yet to see eye to eye on work styles or market trends. Tension had also risen when Green did not enthusiastically endorse the sales forecasts made by Davis. Green felt the forecasts were either overly optimistic or outright fabrications. Before he left for the day, Green had reread the series of emails regarding his performance and was certain that Davis was setting him up to be dismissed. Davis’s most recent email had made it clear to Green that his position as a senior market specialist was in jeopardy. He did not have much time to rectify the situation. McDonald had emailed a formal request to him that afternoon, asking for his perspective on his performance and how he was going to improve the situation. With this in mind, Green started his commute home and began to analyze what went wrong and what he could do to save his job. Company and Industry Background Dynamic Displays was founded in 1990 as a provider of self-service options to banks via Automated Teller Machines (ATMs)...
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...Introduction McDonalds is one of the world’s major fast food brands, and a main player in fast food industry. Its reputation precedes its value. In 2011, the world standards organisation used one of the products of McDonalds called BigMac as a standard to compare prices across the world to calculate living expenses. The company supported this by explaining that a single McDonalds store takes into consideration all the factors such as labour rate, raw materials, electricity, water and land costs in price fixing. Mc Donalds uses a number of information systems in its day to day management of the store. Information Systems Of all the information systems used in Mc Donalds, the most used are the Inventory System, and the Employee Scheduling System. Inventory system is nothing but a modified Library Information System. It is because the library and a particular Mc Donalds store, both act as a single system in which there are many items categorised in sections which keeps coming in and the existing ones keep going out. This intricate similarity made the systems use each other. The Employee Scheduling System is a part of Management Information System. It has an interface and a database to make all other functions of this system easy to run. Explanation Inventory System (Library Information System): A library information system enables the users to track down each and every single product at the facility. The inventory system uses a similar way to store the list of things in...
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...McDonald’s Corporation Final Case Analysis March 2, 2010 McDonald’s Corporation As the world’s largest restaurant chain, McDonald’s has become the model of immaculate operations, superior products, and dedicated franchisees. From the humble beginnings as a San Bernardino, California drive-in restaurant, brothers Dick and Mac McDonald with the help of Ray Kroc made McDonald’s a household name worldwide. McDonald’s today is an organization which operates a worldwide franchise of restaurants which prepare, package, and sell quickly prepared and moderately priced foods from a limited menu. Restaurant managers operate almost 31,000 restaurants in more than 100 countries, serving 52 million customers. McDonald’s is a pioneer in food-quality, equipment technology, marketing, training, and operational/supply systems and set standards for the fast-food industry worldwide. The company’s strategic vision is to: I. Be the best employer for its people in each community around the world, II. To deliver operational excellence to its customer in each of its restaurants, and III. To achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald’s system through innovation and technology. The factors which will help the company achieve this vision include Customer Satisfaction, Kids (meeting their needs in dining), Untapped Markets, and being a good corporate citizen (Social Responsibility). One of the biggest challenges McDonald’s faces is...
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...when a Hindu jain software engineer Hitesh shah, based in US, read in a news article, which mentioned that the French fries at McDonalds contained beef. To verify this claim he send a email to MacDonald’s asking whether the French fries contained beef and if yes why is it not mentioned in the ingredient list. Shah soon got a replay which stated that the French fries contained minuscule amount of beef flavoring as a ingredient in the raw product and the reason it was not listed was they were just following the ‘code of federal regulation’ which required for labeling its product .furious by this reply a Harish Bharti a Seattle lawyer filed a suit against McDonald's saying the confirmation that the company uses beef extract to flavor its fries validates his case. The reason for this meat extract McDonald's claims is that in 1990, instead of frying their potato products in beef tallow, they started to cook it in pure vegetable oil but because of the lack of beef tallow, they included a meat extract in the actual potatoes. While the fries are not cooked in beef fat anymore, they do contain a small amount of beef flavoring. It is during the par-frying process that the beef flavor is added. So there rises a question of integrity within McDonalds . It's obvious that including an odd ingredient such as meat flavoring is something that a lot of people with strict diets would like to be aware of but it's not common enough for us to be worried about.?Why isn't McDonalds' finding an alternative...
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...Index: |Sr. No. |Topics |Page No.s | | |CRM and CRM in Service Industry |02 | |McDonald’s: | | |Introduction |03 | | |Mcdonald’s in India |04 | | |Values and Principles |05 | | |History |06 | | |Products |09 | | |Background – The McDonald’s Story |11 | | |Organizational structures ...
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...to other franchises such as in Argentina and France. In Moscow, consumers like to have fresh McMuffin sausage sandwiches as breakfast while in Argentina, Ranchero hamburger sandwich is the customer favourite. Opinion leader for McDonald’s marketing needs to know about the organization inside and outside so that they would able to inform marketers about the aspect of product placement based on the targeted demographic. Besides, last time, McDonalds was investigating for not having enough healthy options for customers. This is because McDonalds built its reputation on burgers and fries. As a result of the need for food with nutritional value, consumers are now able to choose a healthy alternative when dining out at McDonalds. Example, McDonalds introduce new salad, wrap sandwiches and apple slices. Company posts the nutrition information online for customers and changes its cooking oil so that all fried items have zero grams of trans fats per serving. Leaders of McDonalds used this method of marketing to their advantage in which case McDonalds was one of the first fast food chain's to integrate a nutritional health conscious initiative for consumers. They make sure that...
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...EXECUTIVE SUMMARY After working for five months as an account executive, Thomas Green was directly promoted as the Senior Market Specialist by the vice president of the company, Shannon McDonald, because of immense potential exhibited by him. However, Frank Davis, Green’s boss, did not intend to choose Green as the new senior market specialist. Green and Davis disagreed on work styles and market projections. Green believed that the sales goals set by Davis are based on "creative accounting" and he grossly overstated the existing market environment. A mood of silent conflict developed quickly between them. Davis was very unhappy about Green’s performance and working attitude even after three months of his promotion. Green was concerned that Davis was building a case to fire him. Green, after learning that Davis had sent a mail to McDonald regarding his performance, was very worried about the situation and did not know how he should explain his perspective to McDonald. In order to salvage his professional carrier, Green could either compromise by changing his work style and working in conformity with Davis’ requirements or escalate to McDonald the problems and concerns faced by him and prove his point with credible data. We recommend that Green should choose to compromise as he was appointed as senior market specialist despite being less experienced. He was also under heavy financial burden. In order to become a successful manager, he should learn to deal with this kind of situations...
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... Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various Information Systems to thrive in a competitive marketplace of fast food industry. Some of the Information systems used by McDonalds will be described in detail in the report analyzing the benefits of each system to McDonalds. The report begins with general description of McDonald’s along with the food offered and the Information systems used. Then a through issue analysis will be carried out to...
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