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Solectron

In: Business and Management

Submitted By j7blue23
Words 2765
Pages 12
University of Hertfordshire
Business School

MBSP0186 – Organisations and Context
Assignment No. 1

Study Case: Solectron

Author Fabio Oliveira
Student Number 06132095
Hand In Date 13th December 2006
Course MSc Strategic Marketing
Tutor Eric Hall
Word Count 2.504

Introduction
During the last ten years the market environment has been changing constantly. The people have high access to information through the Internet, for instance in Asia-Pacific the Internet access market grew by 18.7% in 2005 to generate total revenues of $30.5 billion. This represents a compound annual growth rate of 24.3% for the five years period spanning 2001-2005 (DataMonitor:2006). The international commercial deregulation offered to countries such as China (China’s economy grew by 10.1% in 2004 and by 10.2% in 2005 – Business Monitor International) the opportunity to explore new markets and to offer labour low costs and high quality products for international markets. On the other hand, and at the same time, the female workers rate is increasing year by year, generating new trends, opportunities and demand for new products. The eminent risk of terrorist attacks brought new concerns for governments and companies in their transactions during the manufacturing process. According to Euro Monitor International, just in the USA 45.07% of the total female population was employed in 2005 from 41.99% in 1990.

In response and adaptation to the facts showed above, companies have been working hard, in order to implement new strategies, in order to increase their competitiveness into the market, to reduce costs and increasing product quality through strategic alliances. One of the important process to manage costs and improving quality is the supply chain management. According to Chopra and Meindl (2004) the objective of supply chain is to...

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