...Clarity Consulting 2010 Analysis of SONIC America’s Drive-In 4/26/2010 Table of Contents Introduction………………………………………………………………………………………………………………………….. 1 Current Strategy & Performance……………………………………………………………………………………… 2 Environment Analysis………………………………………………………………………………………………………. 3 Environment Strategy Business Capabilities……………………………………… 4 Identification of Key Issues & Problems……………………………………………………………….. 5 New/Modified Strategy……………………………………………………………………………………….. 6 Changes in Capabilities…………………………………………………………………………………………. 7 Action Plan & Implentation…………………………………………………………………………………… 8 Financial Implicatoin…………………………………………………………………………………………….. 9 Summary………………………………………………………………………………………………………………. Introduction Clarity Consulting is a project and management consulting firm located in Denton, Texas. We assist companies in creating profitable and strategic decisions that affect their net income and make refinements to their business structure. We are driven to take on endless issues that matter to top organizations. We have over 20 years of experience in analyzing business plans and providing plenty of prosperous implementations for companies such as Target, Chipotle, and Best Buy. We have carefully developed a strategic business plan for SONIC America’s Drive-In that we believe will benefit your organization. We look forward to the opportunity...
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...Sonic 1000 Pda Chapter Assignments Q. What should Sonic's mission be? MISSION Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go. Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate? The competitive spheres in which Sonic should operate (Kotler): Industry: Personal digital assistant, telecommunication, and multi-media products. Product and Applications: Multi-function, multi-media digital assistant products that have advanced features such as hands free capabilities, Wi-Fi, GPS at ultra-fast download speeds. These features will allow Sonic to carve a unique niche amongst competition as well as build brand loyalty from their target market. Competence: Sonic has built an innovative product with state-of-the-art features that is affordable and secure. Market Segment: • Professionals- who insist on high speed on the go communication abilities. • Students (high school-grad school) will be drawn to the high speed multi-media options. • Corporate users and entrepreneurs will appreciate the organization capabilities. • Medical personnel will be confident accessing medical records and patient information with Sonic’s high security features. Vertical Scope: Sonic will manufacture...
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...to new businesses. Although Toronto is friendly to new businesses there are still other issues to be addressed, which are the taxes, building permits, imports, and business licenses. The tax rate Sonic would fall under would be the Residual Commercial Property tax rate which is 3.78%. This is where we would take the value of our property and multiple it buy the tax rate which would then give us how much we would need to pay. Also, since we are trying to build or reconstruct a building we would need to obtain a building permit. This is a formal permission from the City of Toronto to being construction. The Toronto building staff must review the plans to ensure that we comply with all the building codes, local zoning by-laws, and other regulations the city might need us to meet. The permit fee for this project would roughly cost $21.00. There would be no issues for Sonic to import goods since Canada does not put any major restrictions on agricultural and food products. This would make it easier to bring over processed meat and other foods. Lastly, in order to do business in Toronto we would be required to get a business license from the Municipal Licensing and Standards Division. We would need a business license so that we can follow all of the municipal by-laws. If Sonic does not want to import their goods there is a local manufacture in Toronto that will do it for them. The National Importers have been importing food products since 1947. They provide marketing and...
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...MARKETING ASSIGNMENT BY ABHISHEK VARMA QUESTION 1 Definition of marketing – Wikipedia defines marketing as “a societal process that is needed to discern consumer wants; forcing on a product and service to those wants and to mould the consumer towards the product and service”. Marketing tends to be seen a creative industry ,which include advertising distribution and selling .it is also concerned with anticipating the customer future needs and wants often through market research American marketing association defines marketing “an organization function and a set of processes for creating, communicating and delivering value to customer relationship in ways that benefit the organization and its stake holder” As time went on people think of marketing in different manner new technology and techniques have been designed and each market change the definition of marketing suit on own preferences Personally marketing defined as all aspect starting with the idea of creating of a product through the completion of the sell. All the action that tends to take place before proceeding and the entire step in between are considered the marketing process. Marketing is host of activities from concept of new idea, innovations, promotions and advertising .the entire marketing department has to work together on each pieces in order for the organization to be successful .research needs...
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...PyMEs en México PyMEs en México Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es parte de Grupo de Comunicación Kätedra. Copyright 2015 Mercadotecnia Publicidad | Revista Merca2.0 - Todos los Derechos Reservados PyMEs en México Introducción De acuerdo con datos del Instituto Nacional de Estadística y Geografía (INEGI), la economía mexicana durante el año pasado registró un crecimiento de 2.1 por ciento a tasa anual, cifra que aunque fue superior al 1.4 por ciento que se obtuvo en 2013, quedó por debajo de 3.9 por ciento que se estimaba principios del 2014. Las cifras anteriores hablan de un sistema económico que, hasta el momento, no otorga los resultados esperados, situación que se agrava con el crecimiento anual de la población —1.0 por ciento a tasa anual neta—, la coyuntura social que atraviesa y la inestabilidad en el precio del petróleo. Frente a este panorama, las pequeñas y medianas empresas toman un papel protagónico en la tarea de optimizar el desarrollo económico del país, gracias a que son jugadores que tienen la capacidad de generar una mayor cantidad de empleos así como incentivar el consumo y la productividad interna, lo que al largo plazo podría reducir las diferencias entre los ciudadanos y ser el principio en la construcción de una economía más horizontal. Esperamos que el presente documento le sea de utilidad. Este reporte fue elaborado por la Unidad de Investigación de Merca2.0. Merca2.0 es...
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...Developing Good Business Sense Jenny Richardson BUS/210 March 16, 2014 Karen M. Wilson Developing Good Business Sense In this week’s assignment, I looked at three different businesses but three of the same field. McDonalds, Sonic Drive-in, and Kentucky Fried Chicken were the three restaurants I chose to investigate for this assignment. These restaurants run on the same basis of fast and friendly service. All three are highly successful franchise businesses and very well recognized in the fast food industry. McDonald’s primary products are hamburgers and french fries, but over the years they have branched out to many different types of sandwiches to keep customers interested and coming back for more. They offer an array of breakfast items as well. Sonic Drive-in restaurant takes us back to the carhop days of the past and brings a bit of a nostalgic feel to dining in your car. They have a large menu based on items once served at the drive-in restaurants and encourage their customers to customize their orders. They advertise over 350,000 drink combinations available. Kentucky Fried Chicken was established years ago by a man known as Colonel Sanders who had a way with making fried chicken and was famous for it to say the least. Over the years the company has added many different items to the menu but has never changed the “original recipe” which made the company famous and what it is today. All three of these restaurants run...
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...E-Sonic Compensation Paper Todd Lipscomb, Belma Alic, and Teresa Halpin Davenport University Strategic Analysis Outline: 1. Strategic Analysis A. E-Sonic NAICS falls into two different codes 334614 and 512220. The first code 334614 definition is, “Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing” (). This code is given in reference to E-Sonic’s producing of music on to various forms of products. The second code 512220 is, “Releasing, Promoting, and Distributing sound recordings. Integrated Record Production/Distribution” (). B. Analysis of E-Sonic’s external market environment 1. Sonic records are a part of the recording and production studio industry, which is going on to start E-Sonic. “Sonic Records, a market-leading recording studio and production house, has witnessed declining demand for music CDs” (). The company boasted over $15 billion in revenue five years ago. However, times have changed over the past five years; technology has greatly improved over time. There have been many technological advances that has offered alternatives to CDs. The one thing that has improved the industry some is the government regulations against pirating music, which is essentially stealing the merchandise. 2. E-Sonic’s competition is pretty fierce as the market has been going for quite some time now. It kind of goes along with, don’t reinvent the wheel if it is already working. Consumers...
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...Task 1: Jay Vidyarthi - Sonic Cradle “Mindfulness can be thought of as a moment-to-moment, non-judgmental awareness, cultivated by paying attention in a specifc way, that is, in the present moment, and as non-reactively, as non-judgmentally, and open heartedly as possible.” - Jon Kabat-Zinn (p.108, “Coming to our senses”) In “Sonic Cradle” the user is suspended horizontally, in a leaned back sitting position, in a completely dark room. Sensors mounted around the subjects chest generates ambient spatial sound from his/her breathing, real-time. It was designed to “artifcially emulate mindfulness.” Conceptually it is inspired by the feld of “Calming technologies”, and Jon Kabat- Zinn´s work on Mindfulness-Based-Stress-Reduction (MBSR). Kabat-Zinn...
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...Background and Benefits Sonic boasts one of the lowest turnover ratios in quick-service restaurant franchises. Customers can park under a shady canopy and order food through the curbside speakers. A friendly Carhop delivers orders out to the car where patrons can eat it or take it home. The concept cuts down on busy drive through lines and presents a unique eating experience to customers. A standard store layout with 24 to 36 stalls requires approximately ¾ of an acre for build out. Sonic Food is made-to-order with unique menu items not offered at other Quick Service Restaurant's. Sonic maintains strong sales growth, with remarkable customer frequency statistics and continued high returns for stockholders. The franchise fee is $45,000 with a total investment for a traditional SONIC ranging from $1.1MM to $3.3MM. SONIC is Small Business Administration (SBA) approved. The term of a traditional SONIC franchise is 20 years, plus a 10 year renewal. Non-traditional franchises start with a 10-year term, a 5-year renewal, and a $22,500 franchise fee. The total initial investment ranges from $434,000 to $545,000, excluding land costs. Other non-traditional locations start with a manageable investment of $107,000 to $221,000. In addition, you must have prior or current successful restaurant experience and/or strong entrepreneurial skills. Sonic offers a 12-week training program that includes eight weeks of restaurant training, three weeks at new store openings and one week of classroom...
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...Ever thought about what makes some companies successful WHEREAS other companies continue to fail? In order to continue to grow and remain profitable, some companies will take a step back and assess what they are doing so that they can improve and gain future business, customers, and employees alike. Some organizations will review their current operation practices, while others will venture to improve their information systems. In a competitive market, successful organizations need to review their Operational effectiveness strategy to gain the upper hand. The owners of Club IT, Ruben Keys and Lisa Tejada, have followed their dream and opened a nightclub in the downtown region of their city. As they have continued to develop, they have developed their mission statement to state “We, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friend, and we seek to build a community that meets regularly at Club IT.” Based upon their mission statement, they are not marketing a specific group or population of customers, but a broad range of people who enjoy music within their city. Pinnington (2010) explains that when organizations select the wrong clientele in difficult economic situations, the results can be magnified. Club IT will need to better define their mission statement to better target the clientele that they wish to attract. Currently, Club IT has information resources for both the general consumer, but also...
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...Case Study The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan. One of your neighbors has just inherited a restaurant in a small town about 75 miles away. They’ve never owned or operated a business before, and know very little about marketing or the restaurant business. They now have a Marketing Plan, but need help with the Marketing Communications Plan. General Restaurant Information Provided by Your Neighbors: 1. They want to keep the “family’s” restaurant as a legacy to their family members who left it to them. However, they will need to make money immediately in order to replace the income they lost when they quit their jobs to run the restaurant. 2. The restaurant has been losing sales/profits over the past few years. Family members have had some health issues (and have since passed away) and have not had the time to manage the restaurant effectively. For the past few months, the Chef and some of the servers have been keeping the restaurant open. 3. The restaurant has a good reputation in the small community. The town has a population of 6,000 people. It is in a good location (right off an interstate) and does additional sales catering to local businesses in the area. Over-the-road semi-drivers say it is the best cup of coffee in town and town’s people know that you can always find the local sheriff and highway patrol officers eating there. People are allowed to smoke at their...
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...MBA 6661 XTIA, Strategic Marketing Management Sonic Marketing Plan Executive Summary Sonic is an emerging telecommunication company that produces multifunctional Personal Digital Assistants (PDA). The company will launch a new multi-functional device called the Sonic 1000. This device allows consumers to have the usage of various telecommunication abilities at once in the palm of their hand. As Sonic enters a mature market, it will face many challenges from existing PDA makers such as Apple, Palm, Hewlett-Packard, and other well-established companies. Sonic will also face the challenge of the development of new and more innovative technology, industry consolidation, and pricing pressures. During its first-year sales, Sonic’s primary marketing objective is to achieve 3 percent growth sales and keep their losses to a minimum. The Challenge Brief product description: The Sonic 1000 is a sleek, stylish handheld PDA with Sonic Software that supports Windows and Mac, 400 Mhz processor, 128 MB of memory and 3.5-inch touch screen. The device will allow you to easily manage email on the road or access files on your office desktop PC. It offers built-in wireless connectivity via Wi-Fi and Bluetooth, expansion slot that supports SD/SDIO memory cards. Consumers can also listen to music and watch videos via its Media Player, as well as, view, share, and manage photos. Strategic Goals: Some of the key issues that Sonic faces are: What is the best way to confront changes...
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...SONIC HEALTHCARE LIMITED COMPNAY’S GENERAL INFORMATION 2013 ASX Code: BKL | Official Listing Date: 02/05/1985 | GICS Industry Group: Household & Personal Products | State of Registered: NSW | 2013 Annual Report lodged with ASX: 27/08/2013 | Chief Executive Officer: Ms Christine Holgate | Company Finance Structure | Total($)000 | Percentage of total finance | Equity-Ordinary Shares Issued | 30,996 | % SFP.p43;n24.p69 | Borrowings | Non-Current Borrowing * Bank Bills | 87,000 | %SFP.p43;n22.p68 | | Current Borrowing * Finance Lease Liability | 6 | % SFP.p43;n22.p68 | Type of Shares company issued at reporting date | Total($)000 | Number of issued shares | Ordinary Shares | 30,996 | 16,972 SFP.p43;n24.p69 | Changes in issued share capital during financial year | Event | Date | Total($)000 | Number of shares | Issue Price($) | Share issued under the Dividend Reinvestment Plan | 9/10/12 | 36,883 | 2,865,806 | 12.87 | Share issued following exercise of employee options | Various | 43,832 | 3,322,500 | Various | Transfers from equity remuneration reserve | Various | 7934 | -- | | Cost associated with shares issues net of future income tax benefits | Various | (72) | -- | | Total Issued...
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...Data Security 8-3 Final Paper Frank O’Hanlon Southern New Hampshire University Communication Human Resource departments in all companies have been evolving for many years. Their core function used to be strictly administrative and relay information to operations and sales departments. The scope in today’s working environment for HR has become as important as sales and operations. Not only does HR help increase revenue through strategic planning, but also has the responsibility to protect the company’s many threats from a poor company image and possible law suits. Technology has become a very positive element for efficiency and multitasking and has also created new threats such as identity theft, computer viruses, unethical behavior, and data security breaches. Human Resource has the responsibility to set company standards and enforce policies to protect the company, employees, and customers. As technology advances, so does the element to manipulate data and records. A plan to set company policy in regards to incoming, sent, and deleted emails should be set. Communication to all employees should be the first step to inform them of the company’s intent to enforce data protection. Training and development should be available and scheduled for all employees. These training sessions should be evaluated for value and areas for improvement. Training sessions should include explanations of the dangers and risks of how company can be impacted. Once employees understand...
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...Vanessa Zsorey Dr. McCort College Comp 11 December 2015 Sonic Highways A band lasting as long as twenty years in the music industry with their original sound not suffering is a rarity. The Foo Fighters, led by the legendary Dave Grohl, are magnificent rockers who throughout two decades, continue to stay relevant in many ways. Throughout these twenty years they have released nine albums, each of which contained some of the biggest alternative rock hits of all time. Though they may not be riding the radio waves constantly or may only appeal to a shrinking audience, their craft has never once suffered. Their newest album, Sonic Highways, is pure proof that the Foo Fighters continuously try to push themselves out of their comfort zones in order to remain interesting to their fans. Sonic Highways was the most recent project the Foo Fighters have put out and the most creative of the past eight albums. The process to create this album was far more in depth and unique compared to the traditional methods. Typically, when a band decides they want to record, they find the closest studio that is in their price range and is the best quality necessary to fit the project. Mixing the recordings has gotten incredibly easy in recent times, where all that is really necessary is the ProTools program. With Protools, any errors can easily be cleaned and corrected, then moved on to the master CD and sent off to be pressed. A decade ago, recording and mixing were not nearly as simple or cheap...
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