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Sonoco

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Question 1 The case is about reorganizing human resource functions/devising a new human resource organization. Why do then the authors of the case discuss at length Sonoco’s history, culture and especially packaging industry.
In reorganizing human resource functions, it is important to understand Sonoco’s history, culture and its packaging industry. Sonoco needs to analyze the company internally, including the aspect of mission, culture, human resource (HR), structure and processes prior to the planning and implementing process that related to reorganization. In the case study, the author has discussed the history and culture of Sonoco and the background of packaging industry in order to gain some ideas or information for the reorganization process.
By analyzing and viewing the history and culture of Sonoco as a whole, the organization’s problems can be diagnosed and a new strategy of developing new human resource organization structure can be developed and implemented. As what have been said by Cindy Hartley, the senior vice president of HR at Sonoco, they had to decide what things that were remain the same across the company and what things needed to be changed while devising the new HR organization.
Reviewing back to the history of Sonoco, it helps us to have a better understanding on what Sonoco has done in the past 100-year, whether it is right or wrong, maybe. So it could assist to learn from the past mistakes, avoid the same mistakes in the future and keep those good practices or cultures while devising a new HR organization structure.
For an example, as the manager pointed out, although the culture and structure enabled Sonoco to do well financially during 1980s and early 1990s, but did not in late 1990s. The manager managed to get an idea of changing certain aspects of Sonoco’s culture and structure, while the company faced a falling stock price and

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