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Sony Background

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Submitted By Aldrich0202
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Sony Background
In 1946, Sony was founded in Tokyo by two men, engineer Masaru Ibuka and physicist Akio Morita. During that time, Sony was named Tokyo Telecommunications Engineering Corp. As by the year 1958 Sony only adopted its present name.

At nowday, Sony acted as the major Japanese manufacturer of consumer electronics, the world’s top media company and a leading supplier of video game console. As the five major businesses of Sony, includes entertainment (music and motion pictures), game, financial services and electronics. Sony’s a media conglomerate type of company as Sony own a large numbers of companies such as television (Sony Pictures Television), DVDs (Sony Pictures Home Entertainment), film (Sony Pictures Entertainment and Sony Digital Production) besides that, Sony also has a several financial services businesses and an advertising agency in Japan.
(Company History, 2013)
Compared Sony’s organizational structure to other companies such as Google and Microsoft, Sony is a lot simpler. Sony’s organizational structure consists of the Chairman Osamu Nagayama and Kazuo Hirai the President, Chief Executive Officer and Director. Lastly Masaru Kato is the Chief Financial Officer, Director and Executive Vice President of Sony.
Nineteen groups were reformed and divided into eight divisional companies within Sony, each with its own president that helped and make Sony’s endless efforts. Their jobs were to foresee and supervise what was happening and report back the profit, losses, balance sheet and cash flow management.
(Giedl, 2013)
As for marketing strategies, the greatest technology and the newest are used for their customers, for one of the examples, the Playstation 3. Firstly, Sony selects the target markets which are men at the age between 15 and 30. High action games are made to attract the customers, besides that, adventure games are also made for

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