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Sony Global

In: Business and Management

Submitted By abztrakkthoughtz
Words 466
Pages 2
In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a multinational firm that operates its business in global market and belongs to Japan and produces electronic products for the customers (Sony Corp. Info, 2011). There will be discussion about products information, contact information, internet marketing strategies, privacy policy of the firm, etc.

Evaluation of Website
Sony Corporation provides whole relevant information on the website of the firm about its products, services, etc (Sony Corp. Info, 2011). Areas that are evaluated for the firm are as follow:

Product information
Sony Corporation has developed its website effectively that attracts the customers to purchase products. The firm provides all relevant information about the products on its website. Additionally, the firm also has made a list of its products that includes various categories of products that are offered by it (Electronic Support, 2011).

Corporation Contact Information
The firm provides all relevant contact information about its stores and company to make it easy for the customers to connect with the firm every time. It also makes attractive and valuable information of the firm on its website. To find any nearer location for purchasing the products, the firm also provides sufficient information...

Customization of products for customers
The corporation's website does not provide a wide

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