...MISSION 5 VISION 5 VALUES 5 SWOT ANALYSIS FOR SONY CORPORATION 6 INTERNAL FACTORS 6 Strength 6 WEAKNESS 7 EXTERNAL FACTORS 8 Opportunities 8 THREATS 9 PEST ANALYSIS FOR SONY CORPORATION 9 Political Factors 9 ECONOMICAL FACTORS 10 SOCIAL FACTORS 10 TECHNOLOGICAL FACTORS 11 GAP ANALYSIS 11 Porter’s five forces model of competition analysis 12 Threat of New Entrants (low) 12 Bargaining power of suppliers (low) 12 Bargaining power of Buyers –High 13 Threat of substitutes –High 13 Threat of competitors –High 13 Conclusion and recommendation 14 References 15 Introduction Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment. Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card. Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship, internal process, and learning and growth...
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...Projected growth in the electronics market. As a leader of it’s industry, Sony can adapt to changes in consumer demands as the happen. Additionally, Sony has reorganized in a way to put people with global experience and technological know-how in positions to maximize potential growth. 3. Strong position in emerging economies. Sony is strong in Brazil, Russia, India, and China. These countries areas represent 40% of the worlds population as well as a vast emerging market Weaknesses 1. Sony’s media production has a high cost. This has affected the company’s pricing strategy, leading to a loss of $6.3 billion between 2004 and 2012. 2. Sony has too many business segments. Originally they held one core competency, making great consumer electronic products. Because of this diversity the focus has been shifted. Opportunities: 1. Sony can add value and content in its movie, music, and gaming by integrating their product line. 2. Their gaming industry is in a position that is friendly and supportive to indie developers. This provides them with the chance at exclusive content that won’t be out on other consoles Threats: Sony’s threats all come from other businesses. Microsoft and Nintendo are strong competition in the gaming industry, which is where Sony makes their largest profit. Losing out to either of these other companies would impact Sony greatly. Business Strategy (and global plan): Sony has decided it will no longer try to pursue growth in industries where intense...
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... In the following report, it will cover the market and demand analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may face. ...
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...The feasibility for SONY to develop low-end versions of its video games in UK market from the perspective of marketing 2.0 Aims and objectives: 1. Obtain a preliminary understanding of the target market environment of SONY (1) Understand the basic development conditions of the UK game market. Is it a mature market or an emerging one? (2) Understand SONY's main products in the UK game market. Is there a market for lower-end video game products of SONY? (3) Understand the sales of SONY’s video game in 2013 in the UK. Is it impressive in the industry today? (4) Understand the conditions of main contenders of SONY. Compare the sales between SONY and its main competitors in 2013. (5) Understand the market share of the low-end video games developed by SONY in the UK. Is there a market for it? What kind of consumers prefer to buy such products? 2. Analyze the establishment of a viable product marketing mix of SONY in the low-end market from the perspective of 4P marketing theory. Price (1) What is the consumer expected price (2) What pricing strategy is appropriate for SONY (3) Estimate whether the product can bring profit Product (1) How to position a suitable product to meet market demand (2) How to increase the competitiveness of the products with an outstanding product concept. Place and promotion (1) How to select ideal sales locations to boost sales (2) What promotional tools would be appropriate? Through the answers to the first part of questions, it can be known...
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...researchandmarkets.com/reports/551559/ Sony Corporation - SWOT Analysis Description: The Sony Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Sony Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Sony Corporation (Sony or ‘the group’) is one of the largest consumer electronics manufacturers in the world. Its operations are spread across electronics, games, entertainment, and financial services categories. The group is headquartered in Tokyo, Japan and employs about 167,900 people. The group recorded revenues of JPY7,213,998 million ($77,911.2 million) during the financial year ended March 2010 (FY2010), a decrease of 6.7% compared to 2009. The operating profit of the group was JPY31,772 million ($343.1 million) in FY2010, as compared to the operating loss of JPY227,783 million ($2,460 million) in 2009. The net loss was JPY40,802 million ($440.7 million) in FY2010, as compared to the net loss of JPY98,938 million ($1,068.5 million) in 2009. Scope of the Report - Provides all the crucial information on Sony Corporation required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Sony Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Sony Corporation -Data is supplemented...
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...Sony Corporation: Strengths, Weaknesses, Opportunities, Threats By Keki Fatakia | More Articles fool.com | March 2, 2012 There are many ways of analyzing a business. Perhaps one of the best ways to do this is by creating a SWOT – that is, Strengths, Weaknesses, Opportunities, and Threats -- analysis. This sheds light on the good and bad points of a business in terms of its strengths and weaknesses, which are mostly internal in nature; as well as opportunities and threats, which are external in nature. Here is a SWOT analysis of Sony Corporation (NYSE: SNE ) , which once was the undisputed leader in the consumer electronics space. Let's take a brief look at the results for Sony. Strengths •Sony has built a brand. This is highlighted by the fact that the company was tagged in a 2011 survey as Asia's most valued brand. •The company is synonymous with technological excellence and has a rich heritage of technological expertise. Besides creating the Trinitron Color television, VCR, and Walkman, the company helped develop the magnetic recording tape, the compact disc, and the Blu-Ray disc, used today as a medium for high-definition video playback. Its latest innovation, a Crystal LED television, was well received at the Consumer Electronics Show in Las Vegas. •Out of all its products at present, Sony's success with the Playstation is most noteworthy -- it has been successful since inception, and still sees tremendous consumer demand. •A strong foothold...
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...Slide 1 [pic] Slide 2 LO 1.1 [pic] Sony Ericsson Company is a global provider of mobile multimedia devices and phone accessories. Strategic planning is important process for any organization, but usually fall. Sony Ericson is one of the examples. The reasons are different: the understanding of process of strategic planning are not clear as mission, vision, goals and core competencies, which affect the success of the company. Slide 3 [pic] Strategy of Sony Ericsson is to increase the internal growth with developing new products and technologies. Strategy is a plan for future development of organization, where the long-term goals are successfully achieved by structured decisions (Johnson et al, 2011). Sony Ericson strategy plan did not work, due to lack of understanding customer desires and preferences. To achieve organizational goals management has to develop the customer relationships. Slide 4 [pic] The Sony Ericsson company sees itself as a global brand accessible to everyone. All individuals can be heard. Company has a commitment to develop new communication products, which are accessible to everyone including and individuals with special needs. Sony Ericsson did not follow its commitment, due to lack of information of user desires, which have to be in centered design. The purpose of mission statement is to exceed customer’s expectations. Sony Ericson must deliver benefits and values to individuals. For example delivery channels...
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...Sony Corp. Systems and Information Breach A Review of Business Fraud Abstract This paper explores the Sony Corp hacking case committed in April 2011, with the use of five published articles that support a review of business fraud against the company. The paper will include the following requirements: 1. A summary of a case study and include how the fraud was perpetrates, the characteristics of the perpetrators who committed the fraud, the role the auditors had in the case, and the direct and indirect effects the incident had on the organization’s stakeholders (customers, vendors, employees, executive committee, and board of directors) 2. Suggestions and rationalizations concerning the fraud classifications and that the case can be categorized into (based on the data processing model) will be presented 3. Suggestions regarding the types of controls that may have been in place at the time of the violation 4. Recommendations of two (2) types of controls that could be implemented to prevent fraud in the future and additional steps management can take to mitigate losses. 5. Judgment concerning the punishment of the crime (was it appropriate, too lenient, or too harsh) and whether the punishment would serve as a deterrent to similar acts in the future. The assignment will take the Sony Corp. systems fraud case and attempt to evaluate the different approaches and techniques that are used to commit, detect, and prevent computer fraud. Control and security concepts...
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...Sony Pictures Entertainment Tightening Internet Security Gerilyn Yoder BIS/221 July 27, 2015 John Zupan Sony Pictures Entertainment Tightening Internet Security Sony Pictures Entertainment (SPE) is not a stranger to internet security issues. From an attack by hackers in 2002, to an attack in 2011 that affected the Sony Playstation gaming system, resulting in the release of client personal information, to the most recent and most severe attack in December 2014 where personal information was leaked about staff, clients, and upcoming projects. Though repairs to the Sony cooperation from the December 2014 attack are still in the works, my designated teammates and I decided to focus on the attack Sony experienced in 2002 due to an article that was discovered focusing on Jeff Uslan and his new “Man Hunt” software. Jeff Uslan is the director of information protection and security for SPE and in 2002 he incorporated a Network Intrusion Detection System (IDS) from Recourse Technologies titled “Man Hunt”. This software will help (Conry-Murray, 2002) “prevent loss of intellectual property, a possible public humiliating web site defacement, and network downtime that would affect film production, television shows, and video game production.” “Man Hunt” acts as a (Conry-Murray, 2002) “highly effective crystal ball that helps Uslan monitors a global network for intrusion attempts and internal misuse.” Sony Picture Entertainment security revolves around firewalls, anti-virus...
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...Strategic Management: Case Study – Sony Corporation – Future Tense? Table of Contents Table of Contents ………………………………………………………1 1 PART 2 – INTRODUCTION ………………………………………2 1.1 CASE STUDY ………………………………………2 1.2 COMPANY BACKGROUND ………………………………2 2 PART 2 – QUESTION 1 ………………………………………………4 2.1 TOPIC ………………………………………………………4 2.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 4 3 PART 2 – QUESTION 2 ………………………………………………9 3.1 TOPIC ………………………………………………………9 3.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 9 4 PART 2 – QUESTION 3 ……………………………………………………15 4.1 TOPIC ……………………………………………………………15 4.2 ANALYSIS ……………………………………………………………15 5 REFERENCES ……………………………………………………………21 6 ATTACHMENT – FORUM POSTS…………………………………… .23-63 Part 2 Assignment OSC1: Strategic Management: Case Study – Sony Corporation – Future Tense? 1 PART 2 - INTRODUCTION 1.1 CASE STUDY I have chosen the case study - Sony Corporation – Future Tense? (2009) to complete Part 2 of the assignment. 1.2 COMPANY BACKGROUND Sony is a diverse Japanese based corporation, founded in 1946 to manufacture telecommunications devices. In its first five decades Sony grew from its humble origins to become a world leader in the areas of electronic equipment, gaming, motion pictures and music. The company is considered to be an innovator and developed a number of new technologies through that time, most notably the Walkman and Blu-ray disc players. Its natural expansion to film and music was to allow it to not only have...
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...Executive Summary: In the report, we addressed the Nintendo's external and internal analysis. We analyzed the years from 2010 to 2014. First, we briefly introduced the company and the most notable events. In the external analysis, we applied some of the most-known applications to evaluate the external environment of any given company. That includes PESTEL, Michael Porter's five forces model and SWOT analysis. We also evaluated the internal factors of Nintendo taking into account its financial statements through the past four years. In addition to some financial ratios such as net profit margin, current ratio, debt ratio, inventory turnover and assets turnover. Finally, recommendations have been placed based on the internal/external analysis from our perspective as a Chief Operating Officer of Nintendo. Introduction: Nintendo is a multinational consumer electronics company located in Kyoto, Japan. It is considered as the world's largest video game company by the value of its revenue. Fusajiro Yamauchi founded it on1889; where it originally produced handmade playing cards. In 1963, the company was trying several small niche businesses, including cab services and love hotels. The company relinquished the previous ventures in favor of toys in the 1960s, Nintendo. In the 1970s, it developed into a video game company, substantially becoming one of the most effective in the industry and Japan's third most-valuable listed company with high market value. Nintendo of America is also...
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...ABSTRACT E-commerce made Supply Chain Management (SCM) technically viable and unleashed the practice of SCM. The Kenya Sugar Industry and particularly Sony Sugar Industry, due to its own characteristics, have not utilised E-commerce for Supply Chain Management as widely as it could have. The purpose of this exploratory study is to increase the understanding of the determinants for adoption of E-commerce in SCM within Kenya and its apparent industry of this study. The study will also aim at testing the value of supply chain structure and company strategies in explaining E-commerce adoption. Questionnaires, mail and email surveys will be conducted to collect the data. Simple interviews and regressions will be used to achieve the objectives and answer the questions generated. The results of this study will be used to confirm whether the literature that perceives E-commerce characteristics and Sony Sugar’s characteristics influence the E-commerce adoption level although not every factors of these two groups will be expected to do so. The study will also show that one of the factors in supply chain structure, E-procurement, is significantly related to the e-commerce adoption level. Key words: E-commerce, Supply Chain, Supply Chain Management, Kenya Sugar Industry, Sony Sugar Industry. LIST OF FIGURES 1. FIGURE 1 Supply chain model in E-Commerce environment 2. FIGURE 2 the E-Procurement Process 3. FIGURE 3 The Independent and the Dependent...
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...I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 3 Table of Contents Situation Analysis ......................................................................................................................................... 4 Internal Environment ............................................................................................................................... 4 Key Executives ...................................................................................................................................... 4 Board of Directors ............................................................
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...Marketing Plan: Sony Playstation 3 Brian Moats A marketing plan focusing on Sony’s Playstation 3. Introduction to Marketing Business 120 4/13/2008 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be satisfactory. As a result, Sony took all the research they had done and began work on the Sony Playstation. 2 Table of Contents Situation Analysis .......................................................................................................................................... 4 Internal Environment ................................................................................................................................ 4 Key Executives ....................................................................................................................................... 4 Board of Directors ........................................................................................
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...The aim of every organisation is to provide good quality services and make profit. In other to do this, organisation need the supply chain management pattern in delivering good quality and effective service in each different segments. Firstly supply chain management can be defined as the management of the interconnection of organisation that relate to each other through upstream linkage between the different processes that produce value in the form of product and services to the ultimate consumers.(Slack et al. 2004, p. 445). This essay will basically expanciate the pattern which organisations render services along with the theories. Now we understand that supply chain management is the connection or linkage between the different processes or plan to organise the various stages of proving goods and services in an organisation. To identify the performance used for supply chain management, there are several approaches adopted to deal with this issue in organisation the triple bottom line which consist of the social bottom line, the environmental bottom line, and the economic bottom line (Slack et al. 2013, p. 39). The social bottom line illustrate the usefulness of the relationship between the society and business performance and also businesses should responsible for the impact they have on the society in other to satisfy the society co-operate social responsibility (csr). The environmental bottom line; organisations also taking part in the environmental sustainability by...
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