Premium Essay

Sony Music Entertainment and the Evolution of the Music Industry

In: Business and Management

Submitted By eman757949
Words 3849
Pages 16
Sony Music Entertainment and the Evolution of the Music Industry

Table of Contents
Table of Contents…………………………………………………………………………………............................2
Recommendations…………………………………………………………………………………………………………..3
Appendix 1………………………………………………………………………………………….…………………………. 5
Appendix 2………………………………………………………………………………………….…………………………. 11
Appendix 3…………………………………………………………………………………………………………………….. 13
Appendix 4………………………………………………………………………………………….…………………………. 15
Appendix 5………………………………………………………………………………………….…………………………. 16
Appendix 6………………………………………………………………………………………….…………………………. 17
Appendix 7………………………………………………………………………………………….…………………………. 17
Appendix 8………………………………………………………………………………………….…………………………. 18
Appendix 9………………………………………………………………………………………….…………………………. 20
Appendix 10……………………………………………………………………………………….…………………………..21
Appendix 11……………………………………………………………………………………….…………………………..21

2

Recommendations

1. I recommend Sony continues to fight for market share in the digital media segment by investing in improvements to address the low, 3 star rating of its streaming service to allow it to compete with the large competitors, Spotify and Pandora.


In 2014, The three main methods of digital music distribution included digital download, Internet radio, and interactive streaming. (Appendix 1)



Sony’s operating income increased for the first time in 4 years due mainly to lowering costs and growth in digital revenue. As revenue from digital increases, Sony should invest in improvements of its streaming service to allow it to compete with the industry segment leaders. (Appendix 10)



Internet and radio streaming are predicted to continue to grow. With many new cell phone users, Sony has the ability to capture new users for “Music
Unlimited.” (Appendix 7)



Subscription services represent an opportunity for Sony because they are much

Similar Documents

Free Essay

2020

...Entertainment in 2020 The world as we know it today is not the same as it was ten years ago, let alone five years ago. Technology is advancing at a drastic speed therefore causing everything attached to it to change; economy, demography, etc. The industry that we have chosen to focus on is the entertainment industry, with regards to the evolution of technology. We will be analyzing the different changes in the past decade and try to predict what the workforce will look like in 2020. The Generations X, Y and Z are the population born after the World War II era. By the year 2020, most of the population in these three categories will still be in the workforce, with only the ones born at the very beginning of “Generation X” entering retirement. Born between the early years of the 1960’s to early 80’s, Generation X witnessed the expansion of technology, with such things as the personal computer, video games, cable TV, Internet etc.. They are generally considered as very independent and self-sufficient because many of them were born in an era where their families earned two incomes and where divorce rates were rising. This generation was born into a faltering economy therefore witnessed the struggle their parents went through to maintain their jobs, they tend to ignore their leaders and are less committed to one employer because of that. According to the US Census Bureau in their 2009 statistical abstract and also the 2001 Canadian census on education statistics, Generation...

Words: 3103 - Pages: 13

Free Essay

From Servitude to Great Livelihood

...Antonio Cortez III Second Essay Music 1306 [ 11 October 2013 ] From Servitude to Great Livelihood Antonio Cortez III From Servitude to Great Livelihood The art of music and the industry has grown developed from the days when composer were servants and have grown to become well established paid artist. It is only in the eighteenth century that we can begin to see music as a commercial enterprise—a multidimensional business that provided employment for not only musicians but also those working for not only musicians but also those working in music-related fields. Certainly, many of the components of the industry were already in place by 1700: public performance for profit, instrument making, music publishing, and private musical instruction had been viable enterprises for decades, even centuries (Campbell, 2011, p. 109.) The stratification of musical life development—the further evolution of classical music, the emergence of a forward looking mentality and an artistic elite to nature it, and the growth of a branch of the music industry that captured to mass taste—the musical world in Europe and North America was far more stratifies in 1900 than it was in 1850 (Campbell, 2011, p. 234.) Beethoven elevated the status of composer from servant to artist; he demanded a pension from aristocratic patrons so that he would not have to concern himself with such mundane matters as money. Our modern conception of the musician as artist derives most directly from him (Campbell...

Words: 660 - Pages: 3

Premium Essay

This Is Just a Te St to See If the System Works...

...Joint Venture (album). A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise. The venture can be for one specific project only, or a continuing business relationship such as the Sony Ericsson joint venture. This is in contrast to a strategic alliance, which involves no equity stake by the participants, and is a much less rigid arrangement. The phrase generally refers to the purpose of the entity and not to a type of entity. Therefore, a joint venture may be a corporation, limited liability company, partnership or other legal structure, depending on a number of considerations such as tax and tort liability. Contents [hide] * 1 When are joint ventures used? * 2 Brokers * 3 Reasons for forming a joint venture * 4 Examples * 5 External links [edit] When are joint ventures used? Joint ventures are not uncommon in the oil and gas industry, and are often cooperations between a local and foreign company (about 3/4 are international). A joint venture is often seen as a very viable business alternative in this sector, as the companies can complement their skill sets while it offers the foreign company a geographic presence. Studies show a failure rate of 30-61%, and that 60% failed to start or faded away within 5 years. (Osborn, 2003)...

Words: 985 - Pages: 4

Premium Essay

Movie Marketing

...used by Indian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategies in India 11. Messages and styles used for promotion of films 12. Bibliography Objective: To find out the Media, messages and styles used by Indian marketing communicators of Films. Methodology The project is based on secondary data information, as a source of secondary data various websites, movie magazines and marketing journals are used. Abstract: Bollywood, which contributes 27% of entertainment revenues, is changing from a fragmented industry to a few stalwart organisations who occupy all parts of the value chain starting from production to distribution. The article explores the new emerging trends in innovative movie promotions in the industry. The changing paradigm of its viewer ship and the increased role of NRI clusters is leading to a structural change in the way business is done in ‘Bollywood’. Overview of Indian Film Industry and Market India is the world's largest producer of films by volume - producing...

Words: 6901 - Pages: 28

Premium Essay

Sony Music India

...Shah Sony Music (India) February 2012. Vivek Paul, Director of Digital Media Initiatives at Sony sat with Shridhar Subramaniam, President, India and Middle East, Sony Music Entertainment, in his Santa Cruz, Mumbai office and mulled over the remarkable changes that the music industry in India had witnessed over the past few years. With the rapid growth in Internet penetration and usage, technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Artists were reaching out to consumers directly through many innovative platforms, and live performances were gaining more traction. Independent (“indie”) artist business models were rising in popularity and creating further fragmentation in the market. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services. Distribution, in the form of music streaming services and e-commerce sites, was changing the way music was being bought and consumed. As Head of Digital Media, Paul reflected on the role of Sony Music India...

Words: 10156 - Pages: 41

Premium Essay

Emnt 201 Unit 2 Summary

...ENT 201 Entertainment Since 1945 Analytical Report Patience Madigan 207749 THE ROLES OF CULTURE AND TECHNOLOGY ON THE FUTURE OF ENTERTAINMENT ——————————————————— Patience Madigan TABLE OF CONTENTS 1. INTRODUCTION ……………………………………………………………….. 4 THE ROLES OF CULTURE AND TECHNOLOGY IN THE FUTURE OF ENTERTAINMENT 1.1 OVERVIEW ……………………………………………………………… 4
 1.2 OBJECTIVE ……………………………………………………………… 4
 
2. DISCUSSION …………………………………………………………………… 5
 2.1 TECHNOLOGICAL FORCES ON ENTERTAINMENT INDUSTRY … 5
 2.1.1 1950’s ……………………………………………………………… 5
 2.1.2 1960’s ……………………………………………………………… 5 2.1.3 1970’s ……………………………………………………………… 5 2.1.4 1980’s ……………………………………………………………… 5 2.1.5 1990’s ……………………………………………………………… 5 2.1.6 2000’s ……………………………………………………………… 5
 2.2 CULTURAL FORCES ON ENTERTAINMENT INDUSTRY …………. 5
 2.2.1 1950’s Mass Culture ……………………………………………….. 6
 2.2.2 1960’s Counter Culture …………………………………………….. 6 2.2.3 1970’s Punk Culture ………………………………………………... 6 2.2.4 1980’s Heavy Metal and Rap Culture ……………………………… 6 2.2.5 1990’s Grunge and Rave Culture ………………………………...… 6...

Words: 2016 - Pages: 9

Premium Essay

Apple's Smm

...| iMac | Sony | Microsoft(Zune) | Google | Samsung | Microsoft | Microsoft(Zune) | | Sony | Dell | HP | | | HTC | Motorola | Dell | | | BlackBerry | | | * Stand in the category Market Leader in the Music player and iTunes category, prominent player in almost al iPod | Market Leader - 87% Market Share | iTunes | Market Leader - 10 Billion Song Download till Feb 2010 - 80% Market Share | iPhones | Prominent Player - Competition for the Top Spot with BlackBerry | iPad | Prominent Player - 74% Market Share | iMac | Prominent Player | * Current Social Media Activity: No Current Activity on Facebook, Demo Videos on its YouTube channel 2. Action Plan Goals * Create awareness among non-techie people regarding Apple products * Use facebook to encourage communication between users and prospects * Integrate all Social media sites to provide a holistic experience to users * Focus on creating its entire social media presence on UGC Timelines * To have a presence on all Social Media sites by the time its next product launches * Have the next product launch of Apple or Steve Jobs next shareholder meeting live on Youtube Evolution * Adapt to all aspects of life where technology could be used to enhance user experience Sports Entertainment Movies 3. Future Trending  Company Milestones/ Strategy/Industry Trends *...

Words: 267 - Pages: 2

Premium Essay

"Odsolete" Music Formats: Vinyl Records

...the after-life of an ‘obsolete’ music format Vinyl Records Music is delivered to its audience through various formats. Each format has its period of dominance and then with the natural process of technology evolving, the once considered latest and greatest music format is often seen as obsolete. The vinyl record in today’s society is viewed as an obsolete music format. However due to new trends and nostalgia it is slowing resurfacing from its after-life. This essay discuses the vinyl record, its history and its current role in consumer lives through a socio-cultural approach. The vinyl record was first introduced in 1930 by RCA Victor. RCA is mostly commonly known as the Radio Corporation of America, which is the flagship label of Sony Music Entertainment. The production in 1930 was for the long-playing music record included the advantage of a lower surface noise and was a durable material. The first commercially produced record was 12 inches in its diameter with a playback of 33 revolutions per minute (rpm). A vinyl record, also commonly called records or gramophone record uses a spiral groove that runs from the outer edge of the disc to the center to record and play back sound. During playback the sound causes a stylus to vibrate at certain frequencies while it engraves the vinyl. When the needle is placed into the record's groove, it will vibrate at the same frequencies and re-create the sound that was recorded. Sound quality of music on vinyl is much dependant on...

Words: 3031 - Pages: 13

Free Essay

Challenges Facing the Music Industry

...the Music Industry As Albert Moran puts it, “film is an economic commodity as well as a cultural good” (Albert Moran, 1996) and therefore, the struggle to dominate the market for films and music has continued for such a long time. These cultural products because of the industrial processes they follow of production, distribution and consumption fall into the category of an industry and are immensely affected by the forces of the market. Distribution is the key factor in determining who would rule the industry as it forms the link between the production of the media goods and their exposure to the target audience. Over the years the cultural industry has evolved imbibing newer technologies and making space for newer companies to make their mark. This process of evolution has been intercepted with changes in its economic and sociological structure owing to the external economic, social and political factors and also technological advancements. Ownership of the media forces to a great extent amounts to a huge control over the global economy and also means greater political and cultural power. Hesmondhalgh, in his book, The Cultural Industries, points out that there has been an "interweaving of change and continuity" in the cultural industry since the 1970s (Hesmondhalgh, 2007). However, this hasn’t ever been a smooth process for the older and established companies who had to face challenges from the new market players. The music industry had to grow from the sheet music days...

Words: 2676 - Pages: 11

Premium Essay

Engineer

...CASE STUDY I.2 Manchester United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies...

Words: 8610 - Pages: 35

Premium Essay

Affected of Ipod on the Industry

...E-Business Technologies The affects of the iPod on music industry Table of Contents Section 1: Introduction Page 4 Section 2: Technology Adoption Page 4 Section 3: Value Chain Page 5 Section 4: Relationships Page 6 Section 5: Conclusion Page 7 Section 6: References Page 7 Introduction The purpose of this report is to discuss the functions and features of Apple’s innovative MP3 player. I will be relating to the Schumpeterian model, as to how the iPod led to rapid mainstream adoption, whilst similar products failed. I will also consider the opportunities which promoted this device and the challenges that the Apple iPod currently face, highlighting the effects on the traditional music industry value chain, compared to the current value chain. In addition, I will discuss how the iPod developed working relationships which has assisted in Apple’s e-business success. I will then finish by concluding my findings. Technology Adoption The Schumpeterian model looks at the relationship between technological innovation and business activity. According to Perez (2002) there are five typical stages of each wave, which I will briefly describe. Irruption The Apple iPod was launched in 2001, a sleek and stylish MP3 player with an easy user interface, compressing digital audio files the iPod holds up to 1,000 songs...

Words: 2019 - Pages: 9

Premium Essay

Music in Capitalism Era

...THE CASE OF MUSIC IN THE CAPITALIST ERA For more than a decade, the music industry and Music generally have been the core of many debates and controversies. Some are complaining about the mediocrity of today’s musical production or the power of Majors, or even the part of new technologies into the current recording crisis. But all these complains can probably be summarised in Brian Longhurst’s claim (1995), saying that the music industry has corrupted music by transforming it into a commodity, in the pursuit of profit. Indeed it seems impossible to deny the industrialisation of music nowadays. Culture in general didn’t avoid the transition of the world into the capitalism era. A music market appeared, ruled by the same rules than any other commodity market and with the same goal: to maximize profit. According to Timothy Taylor (2007, p 282) music today is made for the purpose of making money, not individual self expression anymore. First seen as an art that involves feelings and creativity, the transformation of music into a product of consumption is not insignificant. Therefore the main question should be: Did the transition of music into a commercial object change the essence of what it was originally? Thus in this essay, I’m going to treat the topic of music in the current capitalist context and the changes that this evolution involved. First of all we can consider that people started to sell music when they’ve been able to record and reproduce it, with...

Words: 2206 - Pages: 9

Premium Essay

Why Zune Failed

...several factors, including software that was constantly changing and iPod's head start of several years in the market Microsoft killed the Zune once and for all in October of 2011. Former Microsoft Exec: Zune Failed Because The Music Industry Was “Hooked” On Apple http://www.cultofmac.com/166944/former-microsoft-exec-zune-failed-because-the-music-industry-was-hooked-on-apple/#vmVCT6uM2TFgyIxi.99 We all remember the Zune. Microsoft’s failed attempt at an iPod competitor gained about as much traction as Windows Phone 7 has during the last two years. Apple already had its hands around the music industry’s neck with the iPod and iTunes — there was no room for something like the Zune. It wasn’t that the Zune was a bad product, it was just too late to the game. Former Microsoft executive Robbie Bach was in charge of the Zune division, and in a recent interview he acknowledges that Microsoft made a mistake releasing the Zune in the first place. In an interview with Wired’s GeekWire: “If I had hindsight, 20-20, and could do Zune over again, we would skip portable media players completely. We would go to what, at the time, was the Windows Mobile team and say we’re going to produce the coolest music service for your phones ever. The portable music market is gone and it was already leaving when we started. We just weren’t brave enough, honestly, and we ended up chasing Apple with...

Words: 2260 - Pages: 10

Premium Essay

Business

...presented at the DRUID Summer Conference 2007 on APPROPRIABILITY, PROXIMITY, ROUTINES AND INNOVATION Copenhagen, CBS, Denmark, June 18 - 20, 2007 ENTERING A MATURE INDUSTRY THROUGH INNOVATION: APPLE S IPHONE STRATEGY Joel West San José State University joel.west@sjsu.edu *Michael Mace Rubicon Consulting mike@rubiconconsulting.com Abstract: Innovation competencies are valuable in emergent and high-growth phases of the lifetime of a product or industry segment. For mature industries, researchers have emphasized strengths in operations and execution, with the implication that innovation-oriented companies must enter early in the product lifecycle or not at all. Here we examine the decision of Apple Inc. to enter the mobile handset business. We link the iPhone entry strategy to its historic competencies and the industry context of commodization and convergence. From this we offer conclusions about openness in mobile phones and prospects for a single dominant design for convergence devices. JEL - codes: O30, L16, L1 Entering a Mature Industry Through Innovation: Apple’s iPhone Strategy Submitted to DRUID Summer Conference 2007 February 28, 2007 Abstract Innovation competencies are valuable in emergent and high-growth phases of the lifetime of a given product or industry segment. For mature industries, researchers have emphasized strengths in operations and execution, with the implication that innovation-oriented companies must enter early in the product lifecycle or...

Words: 10779 - Pages: 44

Premium Essay

Sony - Organizational Behaviour

...Introduction Sony Corporation is a Japanese multinational company based in Tokyo, Japan. Its vastly spread out business is mainly focused on the gaming, electronics, financial and entertainment services sectors. The company is one of the top manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500 To understand the company better we will now analyze the way changes have taken place, what were they’re reasons and how the company responded to it. Changes are not always the best thing but many businesses need to adapt to them to make changes. Types of changes that have occurred in Sony Strategic Changes Nobuyuki Idei , former Chairman and Group Chief Executive Officer of Sony Corporation (until the 7th March 2005) Idei was appointed and initiated a major shift from analogue to digital technology, as there was a belief that Sony was lacking behind in the market in this respect. Idei also targeted the top position in the audio and visual industry, a universal standard in home computer devices and a new distribution infrastructure. He believed his job was the ‘regeneration of the entrepreneurial spirit’ believing it had been lost. Sony’s problems continued and were ‘most obvious in its core electronic business, which makes up for two-thirds of its income’ as the consumer devices such as DVD players, Televisions and music players came under immense price pressure and Sony did not come up...

Words: 2631 - Pages: 11