Premium Essay

Sony Music India

In: Business and Management

Submitted By ahsanjalil
Words 10156
Pages 41
Indian School of Business
ISB007 February 15, 2013

Deepa Mani | Geetika Shah

Sony Music (India)
February 2012. Vivek Paul, Director of Digital Media Initiatives at Sony sat with Shridhar Subramaniam, President, India and Middle East, Sony Music Entertainment, in his Santa Cruz, Mumbai office and mulled over the remarkable changes that the music industry in India had witnessed over the past few years. With the rapid growth in Internet penetration and usage, technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Artists were reaching out to consumers directly through many innovative platforms, and live performances were gaining more traction. Independent (“indie”) artist business models were rising in popularity and creating further fragmentation in the market. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services. Distribution, in the form of music streaming services and e-commerce sites, was changing the way music was being bought and consumed. As Head of Digital Media, Paul reflected on the role of Sony Music India, a large music recording company, in the new age of digital music. In spite of there being a multitude of players, he felt that very few music specialists existed in that space. In a US$1 billion mobile music market, with music copyright owners such as Sony operating in a 25-30 per cent segment, there was a huge...

Similar Documents

Premium Essay

Student

...platforms we chose for Sony Mobile were Facebook and YouTube. Our research also showed sound quality and looks as the attributes most appealing to the target group. As a result, they had the capabilities  to seamlessly execute campaigns in tandem with new product launches on multiple social platforms. Their intelligence tools measured up  Sony’s competitors and planted the roots for a 360 degree Social Customer Relationship Management and a capability for  social commerce. By early 2012 the music industry in India had witnessed remarkable changes. With the rapid growth in Internet penetration and usage, innovative technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services.  Sony Music has unveiled its ‘India Segmentation Study’, the country’s first and largest research undertaken to analyse psychographic and demographic profiling of Indian audiences based on their music consumption......

Words: 843 - Pages: 4

Premium Essay

Minicase #1

...GlaxoSmithKline Consumer Healthcare L.P (GSK): Brentford, UK "GSK." GSK - Home. N.p., n.d. Web. 05 Apr. 2015. <http://www.gsk.com/>. 6. Baby Ruth candy bar: Owned by Nestle which is based out of Vevey, Switzerland "Nestle Worldwide." Nestle. N.p., n.d. Web. 05 Apr. 2015. <http://www.nestle.com/aboutus/globalpresence>. 7. Holiday Inn: Owned by InterContinental Hotels Group IHG based in Atlanta, GA http://www.corporateofficeheadquarters.com/2012/06/holiday-inn-corporate-office.html 8. Arrowhead water: Owned by Nestle which is based out of Vevey, Switzerland "Nestle Worldwide." Nestle. N.p., n.d. Web. 05 Apr. 2015. <http://www.nestle.com/aboutus/globalpresence>. 9. Columbia Pictures motion picture studios: Owned by Sony Corporation based out of Tokyo, Japan...

Words: 739 - Pages: 3

Premium Essay

Emi Group Plc Case Study

...1.0 INTRODUCTION EMI Group plc In early spring 2007, Martin Stewart as chief financial officer (CFO) for global music giant EMI, he’s knew most of the news that would break at the company’s April 18 earnings announcement. Annual underlying revenue for the company was down 16% to GBP 1.8 billion (British pounds). Earnings per share (EPS) have also dropped from 10.9 pence (p) in 2006 to -36.3p in FY2007. The performance reflected the global decline in music industry revenues, as well as the extraordinary cost of the restructuring program EMI was pursuing to realign its investment priorities and focus its resources to achieve the best returns in the future. On an annual basis, EMI has consistently paid an 8p-per-share dividend to ordinary shareholders since 2002. EMI’s recent performance, Stewart questioned whether EMI should continue to maintain what would represent a combined GBP 63 million annual dividend payment. Stewart recognized that EMI faced considerable threat of takeover. It seemed that boosting EMI’s share price was imperative, if Emi wanted to maintain its independence. The Dividend Decision The board already declared an interim dividend of 2p per share in November 2006, whether to maintain the past payout level by recommending an additional 6p final EMI dividend be paid. Provided a forecast of the cash flows effects of maintaining the dividend based on market-based forecast of performance. Dividends are payments made by an organization to its......

Words: 4282 - Pages: 18

Premium Essay

Sony Case Study

...GBA490 Sony Case Study 18 October 2012 Table of Contents Appendix Exhibit 1………………………………………………………………..3 Exhibit 2………………………………………………………………..8 Exhibit 3………………………………………………………………..9 Exhibit 4………………………………………………………………..10 Exhibit 5………………………………………………………………..11 Exhibit 6………………………………………………………………..12 Exhibit 7………………………………………………………………..12 Exhibit 8………………………………………………………………..13 Exhibit 9………………………………………………………………..13 Exhibit 10………………………………………………………………14 Exhibit 11………………………………………………………………14 Exhibit 1: Dominant Economic Features Market Size and Growth Rate Record Label Market Size: * Total revenues for the music industry in 2011 was 7.4 billion dollars * Sony accounted for 27.6% of total market share * There were 231 businesses in this industry in 2011 * Regulation was heavy, the change in technology was high--causing revenue volatility--the barriers to entry were high, and competition was high. * See Photo: Market Growth Rate * Total Album Sales- Sony was second highest with 29.29% of the market share, behind the leader Universal by a slim 0.56% * Sony was still the leading holder of market share in physical album sales at 31.08% * In digital sales, Sony was still behind Universal by 2.99% and 6.76% in album sales and individual track sales, respectively. * Record labels as a whole were in decline * Regulation was high, as was change in technology * ...

Words: 2429 - Pages: 10

Free Essay

Marketing

...Case Brief Law and Legal Howard v. Sony BMG Music Ent., 2008 U.S. Dist. LEXIS 40909 Decisions by United States District Court Of Texas, Houston Division I. FACTS: Solo musician and producer Joseph Howard, the plaintiff, is suing Sony BMG Music Ent. for failure to incorporate one of his musical compositions, R.I.P. Screw, into a song recorded by defendant Eric Weston (Suckafree Records). The plaintiff claimed that he was repeatedly promised to be paid for his part in the production of the successful album “undaground legend”. The defendant, Sony BMG Music Ent. claims that they were not a party to the mechanically license agreement or the producer agreement between Howard and Suckafree records. Howard, the plaintiff, e-mailed Sony numerous times to be paid, but was unsuccessful and there for filed for action against the company. Suckafree records, who represent and signed Howard, claim they had an agreement both oral and written expressed and implied with Sony that obligated Sony to pay the plaintiff Howard royalties. As a result the Suckafree defendants have asserted claims of breach of contract, fraud, and negligent misrepresentation against Sony. A representative of Sony, Bauman, told PLaindtiff Howard that the royalties are being held pending because the mechanical splits provided by the publishers exceed 100. Howard was told to communicate with the other publishers to resolve the split dispute. Howard failed to do so. II. ISSUES: Does the......

Words: 548 - Pages: 3

Free Essay

Pirating Isn't Pirating

...wrong from my view. I can understand the side that says that it isn’t a victimless crime, because the creators of software or media do rely on that money to make a living in some situations. I see the other side too though. The side that says that piracy is a victimless crime. A great deal of available software and media have quite a few steps between the end user and the actual creator or whatever the digital good is. Movies have many production companies, including 20th Century Fox, DreamWorks, Metro-Goldwyn-Mayer, Columbia Pictures, and many, many other studios. These are the companies of which you see the logos before almost all movies. These studios are owned by the biggest wigs in town, whose pockets are lined with millions. Sony Pictures Entertainment claimed over...

Words: 1140 - Pages: 5

Free Essay

Music Industry Research

...Hastings From: Riki Kotaka Subject: How do music companies address the issue the music sales has been declining? Introduction Music is essential for our lives, however it is difficult for those who get involved with music industry to make a profit. Music industry has been shrinking since 1999 when Napster, pioneering music file share service, was founded [1 McCormick]. In 1990’s when the music sales were at the peak, the total global music revenue was around $30 billion, but the one in 2012 was only $16.5 billion [2 Pfanner]. I did summer internship at Sony Music Entertainment in Tokyo for a month. I’ve participated in some meetings to consider marketing plans for musicians. One main reason of the sales declination is an illegal downloading. Although laws prohibit illegal downloading, there are still massive illegal downloading websites on the Internet. However, global music sales in 2012 increased for the first time since 1999, and the number of songs downloaded illegally was declined to 210 million in comparison to 1.2 billion in 2008. [3 Sherwin] It seems that music companies finally found some efficient ideas to overcome illegal downloaders. Do music companies actually increase their profits? And how did music companies start adjusting the situation? The purpose of the research paper is to figure out the main reasons why music sales finally increased, any differences to market music products and if the situation of music companies and musicians has improved......

Words: 2134 - Pages: 9

Premium Essay

Al Al Salad Sal

...really outdid themselves by releasing the surprise album Beyonce. The fifth studio album from the music icon was released on December 13, 2013 by her own music label Parkwood Entertainment and Columbia Records.The digital download only was well worth the gamble as sales were well beyond projections. With gambling comes risk, risk including pissing of the distributors, not being able to advertize the album, and technical glitches. The retailers that put her album in the stores may refuse to put her album in the stores if it is digitally released first. Accordint to Callahan-Longo of Parkwood he states “ We know the retailers are going to be upset, Target drew the line in the sand with Frank Ocean’s album and they may do it with us too”. Second was the advertizing campaign that virtually didn’t exist. Parkwood couldn’t call up television, radio, and magazines, because the album was kept a secret. Not being able to carefully schedule singles to drive interest in the album before it came out was a huge disadvantage. Finally Beyonce was going into unknown territory. The technical glitches were a legitimate concern because no one knows exactly what the fan experience will be, because it’s all new. Beyonce’s album launch was very different from the more traditional music release because you could only buy the album digitally with a video attached to each song. The traditional music release includes advertisement and promotion. This is a very important aspect prior to an album......

Words: 1079 - Pages: 5

Premium Essay

The Napster Case

...The Napster Controversy: RIAA vs. Napster In the summer of 1999, a website, www.napster.com, was launched in the US - and the global music industry was changed forever. Napster was a system which enabled musicians and music fans to locate music available in the MP3, and WMA1 music formats. The website made it possible for its users to freely share their music files through the Internet with other users all over the world. Napster maintained a database of music files held on the computer hard-drives of other registered Napster users. A user, looking for a particular song, sent his request to Napster. The software then checked the availability of that song with this database, and if available, sent it to the user who requested the song. The service became extremely popular within a short span of time. The website attracted 1.6 million simultaneous users during the height of its popularity in February 2000. Napster's offering of this 'peer-to-peer' technology was strongly condemned by the Recording Industry Association of America (RIAA), a trade group representing the world's biggest record labels, Universal Music, Sony Music, Warner Music, EMI Group and Bertelsmann AG. RIAA alleged that Napster was engaging in or assisting others in copying copyrighted music without payment or the express permission of the rights owners. RIAA also claimed that Napster would significantly harm the sales of the recording industry. In December 1999, the body sued Napster in the......

Words: 457 - Pages: 2

Free Essay

Strategies of Sme

...Strategies of SME Sony Music Entertainment, in collaboration with BMG, focused on two things. SME would aggressively pursue its digital distribution strategy and exploit new opportunities in packaged media from formats such as UMD and Blu‐ray disc. The goal was synergy. They want to link all the segmented digital music efforts such as in the hardware, online sales, and software units to assist the company in creating a more user‐friendly digital music system. By working closely together, it will make it easier and more efficient to innovate MP3 formats. In addition, pursuing the digital distribution method will also help SME cut down on its manufacturing costs. At the same time, the company also aims to take full advantage of its core competence and exploit its wealth of unique artists to the audiences—the differentiation strategy. By creating a large pool of in‐demand and irreplaceable performers, it will secure SME’s place within the industry and make it harder for competitors to follow suit. To be different is good, but to be different and good at what you do is even better. Consumers would be more willing to spend money on something if they deem it more worthy of their time and money than some other average thing. So the point is to have artists who are good, unique, and popular enough to drive and sustain demand.  The implementation of new marketing strategy with a keen focus on digital distribution strategy and the need to make use of emerging opportunities in the......

Words: 660 - Pages: 3

Premium Essay

Napster

...program that allowed computer users to share high quality digital copies of music recordings through a centralized file server. Napster functioned as a sort of clearing house, where members could search for songs and download them from another member’s hard drive. Barely a year after its launch, Napster was sued by the Recording Industry Association of America (RIAA), which represents major recording companies. Napster was accused of violating copyright by facilitating other peoples’ infringement, since it allowed users to swap music recordings for free and thus not properly compensating the owners of the material. 2- What is positive contribution of Napster to the music industry? The RIAA claimed that song swapping via Napster and similar firms had cost the music industry more than $ 300 million in lost sales. Lars Ulrich, Metallica’s drummer, stated that users are basically stealing from the band every time they download one of its songs. Despite of threats to the music industry that the RIAA claimed because of the online sharing of music files that was pioneered by Napster; the growth in the online music market has been remarkable and is expected to explode over the years. The researches and surveys conducted on the effects of online music distribution revealed that the online market provided more positive contribution to the music industry than threats. A research found that 65 per cent of music downloaders said that listening to a song online had prompted them......

Words: 590 - Pages: 3

Free Essay

Q2Wq2

...Bangalore.] Who sells the largest number of cameras in India? Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sonys and Canons are taking note. Try this. Who is the biggest in music business in India? You think it is HMV Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours). Incidentally Airtel is not in music business. It is the mobile service provider with the largest subscriber base in India. That sort of competitor is difficult to detect, even more difficult to beat (by the time you have identified him he has already gone past you). But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy you can't be farther from truth. Nokia confessed that they all but missed the smartphone bus. They admit that Apple's Iphone and Google's Android can make life difficult in future. But you never thought Google was a mobile company, did you? If these illustrations mean anything, there is a bigger game unfolding. It is not so much about mobile or music or camera or emails? The "Mahabharat" (the......

Words: 1295 - Pages: 6

Free Essay

Sony Info

...specific area. They can share the insurance, shipping and liability costs and produce higher profits. It is usually a short lived collaboration. An acquisition is when one company is buying and taking over another. If it is friendly, often the seller can stipulate who keeps their job and so forth. If it is unfriendly, the company taking over gets to make all the final decisions. They cannot take away benefits already earned. Read more: http://wiki.answers.com/Q/Difference_between_joint_ventures_and_mergers_acquisitions#ixzz1usNUs0ec Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is amultinational mobile phone manufacturing company headquartered in London, United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson.[1] Sony acquired Ericsson's share in the venture on February 16, 2012.[4] Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan; Beijing, China; and Silicon Valley, United States.[5] In 2009, it was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).[6] By 2010, its market share had fallen to sixth place. Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker, was struggling with huge losses. This was mainly due to this fire and its inability to......

Words: 3159 - Pages: 13

Premium Essay

Sony

...SONY BRAVIA 3D LED TV WITH DTS Executive Summary Sony Bravia 3D LED DTS TV is a hypothetical product. Though the current 3d led tv’s offer a full high definition pictures with 3D technology, to experience a theatre like sound people have to spend extra money to buy a home theatre system. To provide the tv viewers an excellent sound experience along with full high definition picture sony is introducing this all new 3D LED DTS TV. Demand for 3D LED TVs is on an upswing with 15% contribution to total flat panel sales till April 2011 (As per latest GFK reports) and Sony is fuelling this growth by providing the best quality 3D LED TVs in the Indian market. Delivering the entertainment you want, when you want, the 2011 BRAVIA line-up delivers instant access to online entertainment. Providing internet feature right from 22(56 cms) to 65(165 cms) screen size, customer can Watch, Communicate & Search the internet right in the comfort of their home. Not only this, Sony also has some exclusive internet content such as Sony Entertainment Television video clips, Music Search enabling customers to search artist, album and song information while listening to music tracks and upcoming applications such as Friday Moviez. This line-up also marks the re-birth of 3D HD TVs that delivers outstanding performance in terms of better than ever 3D picture quality. Sony has made an investment of Rs.150 crore towards 360 degree multi-media campaign “The Rebirth. LED TV”.......

Words: 1841 - Pages: 8

Premium Essay

Mtv India

...MTV India – 78-665-02 Travis Lafferty – 104310841 Muhammad Majid - 104329571 Syed Husain - 103707301 MD Maruf Chowdhury - 104300198 Mushfiqur Rahman - 104336715 The University of Windsor MTV, originally Music Television, is an entertainment and music based television channel owned by Viacom. In each region MTV is in it aims to target the youth, specifically teenagers, via specifically created shows to appeal to the specific region they are in. MTV currently broadcasts in more than 170 countries and in 32 languages. There are 136 distinct MTV channels and 230 different web sites. This allows MTV to target each region specifically and develop different programming for each region, as what the youth enjoys varies greatly by region. MTV first launched in 1981 as a basic cable channel dedicated to music in the United States of America. The original target market was young adults, specifically those aged 15-34 as this would allow them to target at least one quarter of Americans. The channel was hosted by VJs, or video jockeys. MTV began to expand outside of the US market by entering the European market in 1987. They then began to expand even further around the world, specifically the Asia Pacific region, focusing on India and Pakistan. MTV India was launched in 1996. Launch of MTV India MTV India had a first mover’s advantage in India as it arrived before any of its competition. However, they first made the mistake of simply coming to India as MTV, with no changes to...

Words: 3384 - Pages: 14