...The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of the Sony Corporation; a leading TNMC in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. It builds on the theoretical work of Schein, (1984, 1983), Morley, Shockley-Zalabak (1991) and Gershon (2002, 1997) who argue that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Second Part examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argu- ment of this paper is that while Sony is a TNMC, the organization is decidedly Japanese in its business values. This is beginning to change in the face of global competition and the need to improve business performance. This...
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...Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. History Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name...
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...Sony Walkman Sony is an international brand and known as electronic company. The company selling products to the global market that makes company has a very large consumer market. Also Sony has always led the market in terms of innovation and new technology products. Companies in this industry are benefiting from rapid growth have sales and earnings that are expanding at a faster rate than firms in other industries but, electronic industry has low barrier to enter and exit. The technology of electronic product is easy to copy that makes Sony faces with many competitors so Sony should try to be the first and fast entrant to develop and launch new products to market in order to gain high profit. Sony moved to expand their branding strategies with the potentially unlimited difference of the global market. The target consumer group, Sony Walkman will focus on teenager, and young consumer groups. Often the concept of “youth” came to play a predominate role in many of Sony Walkman’s advertisings. By emphasizing consumer driven design and hip sensibility, Sony played a pivotal role in developing much of the branding and lifestyle marketing that has become a central strategy for Sony Walkman. Entertainment giants “Sony” were the first one to envision the portable music player when they launched the first Walkman in the year 1979 and they were very successful in 1981. At that time, at least 20 companies...
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...Threat of new Entrants – Low The Consumer Technology Industry sets difficulties for new entrants to the market; therefore it suffers relative low threat of new entrants on to compete with market share. This type of industry sets a hard entry barrier for new consumers to compete with existing and well established companies such as Apple Inc., Dell Computers and Sony, who operate with use economies of scale and product differentiation to compete between each other. The technology industry is a difficult industry to penetrate if one is looking to start a small business. It requires great amount of capital invested for manufacturing, research and development and high labor force to operate the machine in order to increase production, on a goal to matching production of bigger firms. Companies like Apple Inc., Dell and Sony take advantage of multinational resources and transfer production to other countries where they are able to achieve greater production amount, for a lower cost, and also where labor is relevantly lower than in the United States. The advantage of this is reaching a lower cost of goods once it hits the market, promoting competition and higher returns for these mega companies. In order to achieve economies of scale, a great amount of capital requirement in necessary. These large corporations run on great amount of self-operated and man-operated machinery that requires great investment to be built, operated, and serviced. Also to design the machinery a highly...
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...CSR Report 2011 detailed version CSR Enlightenment CSR Enlightenment Sony is engaged in a variety of efforts in line with its belief that a solid in-house organization and a high level of employee awareness is essential to ensuring the effective coordination of its CSR initiatives. Organization for Promoting CSR (Updated on August 31, 2011) Sony has established an office for CSR that is responsible for formulating policies concerning Sony's social responsibilities, implementing these policies throughout the Group and communicating with third parties through, among others, the sharing of information. The CSR office also handles CSR-related disclosure, promotes dialogue with stakeholders, ensures feedback reaches management and any pertinent Sony department (e.g., legal, compliance, environment, product quality, procurement, human resources, marketing) as well as interdepartmental meetings, and is incorporated into management's actions. The relevant departments promote CSR activities throughout the Group by ensuring policies and initiatives thus incorporated are conveyed to Group companies. Encouraging Awareness (Updated on August 31, 2011) Recognizing the importance of raising employee consciousness with regard to the effective promotion of CSR, Sony offers a variety of educational programs based on a three-level approach, whereby employees are encouraged first to learn about CSR, second to participate in CSR activities and third to incorporate CSR into...
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...SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in any language and according to Ibuka the name emphasizes the company’s founding prospectus of the spirit of freedom and open-mindedness. (Sony Corp. Info) Sony concentrates its business efforts towards achieving corporate social responsibility, community involvement, volunteerism and its environment. Sony Corporation is home based in Tokyo Japan and has global subsidiaries located worldwide in the East Asia, Pan-Asia, North America, Europe, and Latin America. The Sony Corporation of America, located in New York is the United States headquarters for Sony. The businesses that operate from the Sony Corporation of America include Sony Electronics Inc., Sony Mobile Communications Inc., Sony Computer Entertainment America, Sony Network Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing, and Sony Online Entertainment. (WHO WE ARE) Sony emphasizes employee relations. Sony has made it a priority to develop a healthy relationship with their employees. Morita claimed that a large portion...
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...Executive Summary In the following report, it will cover the market and demand analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may...
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...The Analysis of PlayStation of SONY Corporation NAME: Mei Zhang Yixuan Yao Zhaorui Liu Yong Zhang In this case we choose the SONY Corporation. SONY Corporation (NYSE: SNE), commonly referred to as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues. SONY is one of the leading manufacturers of electronics products for the consumer and professional markets. The Game is an important industry, SONY launches "PS3" in the middle of 2006, and it also strengthens self-developed video games software. We focus on the PlayStation of SONY Corporation to analysis the market structure and the competitors (XBOX of Microsoft, WII of Nintendo) A. Nature of demand 1. The buyers currently go about buying existing products of SONY considering the number of stores shopped, the consumers will feel that the more stores sell one item, the more popular the product is. For example, there are many different types of SONY Digital Single Lens Reflex Camera, but most stores only sell α35,α390, buyers may propensity to buy this two types. Buyer will buy SONY`s products when they are sold in different stores. The buyers also consider the industrial sources, as a consumer, we all want to the best raw material, intermediate material and final material, thus the industrial sources is the key factor. The display screen...
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...introduction: Background to SONY ‘s road to Internationalize 1. A brief history of SONY Corporation: * General information: SONY Corporation commonly refer to as SONY, is a Japanese multinational conglomorate corporation headquartered in Tokyo, Japan. The company is one of the leading manufacturers of electronic products for consumers and professional markets. * Name ( đây chỉ là ý chính, còn vào report thì sẽ chi tiết hơn về tên Nhật đầu tiên, sau đó go international thay đổi ntn): went through some changes. Its current name is the combination of “ SONUS” (origin Latin for SONIC, meaning sound), and “SONNY” ( small size or a youthful boy). It was chosen for its simple pronunciation that is the same in any language. * Where/ Who to established: founded in Tokyo in 1946, SONY was the brainchild of two men, an engineer and a physicist. + Start-up capital: 190,000 yen for the research and manufacture of telecommunications and measuring equipment. + Emloyees: (just) 20! * Industry: manufacturing videos, electronic, information technology, video games consoles and commications products. ( tạm thời ntn nhé, khi viết sẽ kĩ hơn về quá trình thành lập nên cty! ) 2. Its major sectors of operation ( services/ products, nature of the industry it operates within): SONY offers a number of products in a variety of product lines aound the world. A. Electronics: TV, cameras, camcorders, home audio, personal audio, mobiphones... * Audio: + SONY produced world’s first...
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...researchandmarkets.com/reports/551559/ Sony Corporation - SWOT Analysis Description: The Sony Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Sony Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Sony Corporation (Sony or ‘the group’) is one of the largest consumer electronics manufacturers in the world. Its operations are spread across electronics, games, entertainment, and financial services categories. The group is headquartered in Tokyo, Japan and employs about 167,900 people. The group recorded revenues of JPY7,213,998 million ($77,911.2 million) during the financial year ended March 2010 (FY2010), a decrease of 6.7% compared to 2009. The operating profit of the group was JPY31,772 million ($343.1 million) in FY2010, as compared to the operating loss of JPY227,783 million ($2,460 million) in 2009. The net loss was JPY40,802 million ($440.7 million) in FY2010, as compared to the net loss of JPY98,938 million ($1,068.5 million) in 2009. Scope of the Report - Provides all the crucial information on Sony Corporation required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Sony Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Sony Corporation -Data...
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...Contents 1.0 Introduction 1 2.0 Thomas-Kilmann model 2 2.1 Competing 2 2.2 Collaborating 3 2.3 Compromising 3 2.4 Avoiding 3 2.5 Accommodating 4 3.0 Example of Thomas-Kilmann Model 5 3.1 Competing Component 5 3.2 Collaboration Component 5 3.3 Compromising Component 5 3.4 Avoiding Component 5 3.5 Accommodating Component 6 4.0 Conclusion 7 1.0 Introduction Through all those cases that the Thomas-Kilmann Model have giving 5 solving method to solve the conflict in every situation. Conflict may occur in every places, this model have giving us to know in what conflict using what solving method. Refereeing to the appendix 1 the scores are arranged in descending order by percentile, with the highest score indicating the most frequently used conflict mode in the organization. (W.Thomas & H.Kilmann, 2010) Conflict in the workplace seems unavoidable, but that does not mean it cannot be diffused when it occurs. So using the Thomas-Kilmann Model to solve every conflict in the organization whether is the employee with employee or upper-Management people. Every people have their own behavior and solving conflict method. Thomas-Kilmann Model is a choice to help them to get or to know how to deal with the conflict. 2.0 Thomas-Kilmann model Thomas-Kilmann model was designed in the year of 1970 and in each method was dealing in different situation and create by two psychologists, Kenneth Thomas and Ralph Kilmann. As we navigate the world and...
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...and capabilities. 3.2 Why Sony is growth successful in the competitive consumer electronics industry. 3.3 As a non-typical Japanese enterprise, comment on the role played by Sony’s corporate cultural. 3.4 Sony’s background from 1987 to 2003. 3.5 Outline Sony’s strategies in including internationalisation and diversification. 3.6 Use Ansoff Matrix to evaluate Sony’s strategies. 3.7 Why was internationalization so important? 3.8 Sony’s strategy changes involved to be evolutionary. 4.0 CONCLUSION 5.0 REFENERCES 1.0 INTRUDUTION Sony was founded in 1946. One of Sony’s founders Akio Morita deems that “made in Japan” from contemptuous sentence become a compliment one, Sony contributed a lot. The purpose of my report is to analyse Sony’s resources, competencies and capabilities to explain its success, and evaluate Sony’s strategies including internationalization and diversification from 1987 to 2003. 2.0 PROCEDURE Material was collected from of Sony case study, media websites, economy magazines and books. 3.0 FINDINGS 3.1 Sony’s resources, competencies and capabilities. Sony’s resources have different sections. The first of all, Sony’s leader is excellence who founded this corporation. Masura Ibuka and Akil Morita are outstanding founders of Sony. They make a great contribution to Sony including solve the problems of Sony’s growth in the future and development. In addition, Sony was also hired non-Japanese manager...
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...vulnerable to security breaches in an attempt to steal the information contained in these databases. One major corporation that suffered a security breach recently was Sony Corporation, which had two database security breaches in 2011. Sony Corporation was founded in May of 1946 and is headquartered in Tokyo, Japan with a U.S. Division called Sony Corporation of America. They have approximately 168,000 employees worldwide. Their major product lines are audio, video, televisions, information and communications, semiconductors, and electronic components. In 2010 global consolidated sales and operating revenue were $7,181,300 billion Yen or approximately $89.8 million US dollars (Sony Corporation, 2012). Sony Corporation has two websites, www.sony.com for the U.S. business lines and www.sony.net for the global corporate site. Each website is very similar in its offerings. Product information is available with detailed specs, and there are options to purchase some products online or links to purchase from a Sony store or retailer. Customization of the VAIO computer line can be done on the website giving the consumer the option to build their computer with more options than would normally be available in retail stores, although stock models can be purchased (Sony Corporation, 2012). Contact can be made with Sony through various means on their website depending on what you need. Technical support requests...
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...ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3, March 2012, ISSN 2231 5780 A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREA AND JAPAN: A CASE OF ELECTRONICS ITEMS BETWEEN SAMSUNG AND SONY CHOONG Y. LEE * *Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State University, Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the world‟s most prominent companies in the electronics industry from Japan, has dominated the markets from all over the world for a long time since 1970s. Over the last decade, however, it has faced challenges to maintain its growth. Although sales levels have been relatively steady over the last decade, its profitability has gone from approximately eight to almost zero percent in 2009. Concomitantly, Samsung Electronics from Korea has successfully overcome the challenges presented in the global market. During the same period, its sales have increased over 600 percent and its profitability in 2009 was over ten percent. Additionally, the company has gained prestige in the minds of consumers and enjoys a privileged position in the electronics industry from all over the world. This paper discusses the reasons why the companies have had different performances in the markets and examines their challenges for the future. KEYWORDS: Comparative Study, Business Strategies, Electronics Industry, Korea, Japan. ______________________________________________________________________________ INTRODUCTION...
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...workers proudly show off metal links and other products they produce illustrating a level of quality that it not matched. This could be another competitive advantage of Chelyabinsk Forge-and-Press. b) After consulting Kaizen Institute a number of changes were made. These changes are listed as follows: a. Factory wide goals are implemented rather than production targets for individual employees. Now the employees are focused on the whole organization rather than a specific task. b. Excess time used to step off the line to fetch parts. The change was to reorganize production resulting in an increase in productivity of 50%. c. Excess time wasted on producing reports not useful. “Countless” hours were wasted on unnecessary paperwork. Now only reports that are NEEDED are produced, not supplementary or unnecessary reports. d. A number of unfinished products (WIP) are left around. The solution was to streamline the operations of the facility to...
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