...Semester III, 2012/2013ASSIGNMENT 2Creation Of Sony | | For Review by Prof. Khurram Khan | Prepared by Dr. A. Prakashrao (MBA – HC MR 121210) | 7/27/2013 | ASSIGNMENT 2 CASE STUDY 2 - THE CREATION OF SONY 1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers. 2. How are Ibuka and Morita charismatic leaders? Justify your answers. 3. Can you recognize the elements of transformational leadership? Justify your answers. 1. Comprehension a. Summary of the facts The case study 2 is regarding the creation of Sony and mainly on its 2 founder that is Engineer Masaru Ibuka and physicist Akio Morita who invested the equivalent of Yen 190,000 to start a company with just 20 employees in May 1946 post World War II and how it has evolved into a leading global brand. This case study tells how these 2 talented and skilled visionaries wanted to bring Japan from its post war defeat to leading triumphing nation. Ibuka and Morita were both passionate about electronics, but Morita felt another burning desire to help change the image of Japan in the eyes of the world. He saw a defeated Japan and believed that thru their company, they could help restore Japan to a triumphant nation once again. This vision for their country Japan started being implanted into the vision of their new company which initially known as Tokyo Tsushin Kogyo K.K. which later changed to Sony which comes from the Latin word ‘sonus’ which...
Words: 3221 - Pages: 13
...History of Sony The Sony Corporation started in Tokyo, Japan in 1946 by Masuru Ibuka and Akio Morita. From the small capital of 190,000 yens in the early day and only 20 employees. Sony has continuously developed, grown and become one of the leading manufacturers in electronics and entertainment products for consumers and professional markets. Sony is ranked as the 69th world largest corporation by the Fortune 500 with revenue of 78 billion dollars for the fiscal year ended March 31, 2010. With the worldwide basement in Japan, the United State, Europe and other area, Sony's business operations vary from Sony Electronics, Sony Picture Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson and Sony Financial Holdings. Audio, video, television, information and communications, semiconductors and electronic components are its major products. As a semiconductor maker, it is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's previous slogan is "Like.no.other". Its current slogan is "Make.believe", which is the Sony's commitment to inspire and empower their consumers. For over 60 years, Sony has created a lot of products and technologies that help our lives more convenient, enjoyable and productive without a doubt. With these achievements, Sony has gained a solid reputation for quality, reliability, innovation and stylish design). As the leading worldwide supplier in electronic and entertainment contents, with the vision is to create...
Words: 421 - Pages: 2
...Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. History Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name...
Words: 1973 - Pages: 8
...contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp. History of Sony Corporation Vision and Mission statement Sony Corporation's Mission statement is "to become a leading global provider of networked consumer electronics, entertainment and services", and their Vision is “to create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services” (Sony, n.d.). Sony Corporation was created May 7, 1946 by Masaru Ibuka and Akio Morita. The company was established with a capital of 190,000 yen, which is about $ 1,600. The name of the company was originally "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to "Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size. In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA. Sony Corp. wants to strengthen...
Words: 865 - Pages: 4
...Individual Assignment: E ink 2. E- Ink did several things right. They defined a clear vision defined around radio paper and were able to raise initial funds to kick start the company. Also, they were able to develop key partnerships with Philips and Sony that helped bridge the experience gap in electronics while creating a joint venture with the manufacturing company Toppan. IN saying that, the main area that E-Ink went wrong in was that they invested into many fields or segments which in turn caused E-Ink to run out of cash. This caused an issue due to not being able to generate R and D funding and future potential products couldn’t be pursued due to high costs. Also, they failed to keep up with the demands of their customers which forced them to switch to selling ink only. By restructuring and focusing on just ink with just one supply chain they were able to solve many of their ailing technical and financial issues which boded them well in the end. 3. The first focus would be to continue developing radio paper and driving the vison around this product which has potential of being an 80B dollar market. Simultaneously, I would focus on the portable display market as a key relationship with Sony has already been established. Once, these markets have been disrupted I would consider pushing into the retail E-Ink business signs which has potential to be a 600B market. Also, as seen with Cambridge Display and Iridigm, an IPO, acquisition or merger should be considered...
Words: 414 - Pages: 2
...Collaborative Marketing Plan Sony Corporation Group 3 Collaborative Marketing Plan Sony Corporation Table of Contents 1. Executive Summary 2 2. Company Description 2 3. Strategic Focus and Plan 3 Mission Goals Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 5 SWOT Analysis Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus 10 Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program 11 Product Strategy Price Strategy Promotion Strategy Place Strategy 7. Financial Data and Projections 16 Past Sales Revenue Five-Year Projections 1. Executive Summary Sony Corporation manufacturers high-quality electronic products, utilizing new technology to continually evolve in a highly competitive industry. This marketing plan for introducing the new product, Tracker Stickers, illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. This new product will not only increase revenues for the company, but will provide a convenience to our customers allowing them to locate those easily lost items including keys, phones, remotes and any other item they would like. Tracker Stickers are easy to apply and easy to use. 2. Company Description Sony Corporation had humble beginnings in May of 1946 as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company)...
Words: 4045 - Pages: 17
...CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American national CEO and now the Chairman of Board Howard Stringer to talk the shareholders. Howard Stringer British born American national CEO of Sony Corporation from 2005 to 2012 deeply regretted the record loss of 457 billion yen ($ 5.75 billion) for the year 2011- 2012. According to Stringer, the poor performance of the current year was a result of the earth quake in Japan and the floods in Thailand. Shareholders became increasingly restless, one share holder shouted at the peak of his voice: ―Stringer, how can you justify your salary of $ 3 million per year. The company has been losing money since 2005 and you have been drawing such huge salaries and only talking‖. Another old share holder stated: ―the share price of Sony stock is now only 10% of Samsung‘s share price, and 2% of Apple Inc.‘s. This is your performance Howard Stringer for Sony Corporation.‖ He also questioned why Stringer had been retained as the Chairman of the Board This case has been prepared on real...
Words: 5498 - Pages: 22
...Introduction Culture has a major influence on international and local businesses. Firms today have to deal with the reality of cultural diversity not just on the international business scene but also within their organizations. Understanding this diversity and successfully interpreting it helps to realize and take advantage of the opportunities provided by globalization. Analyzing the cultures of triumphing companies and countries helps to compare, contrast and learn from their path to glory. Based on these facts, this research paper will study three different successful electronics companies from three different countries/cultures. These are Apple Inc. of USA, Samsung Electronics of South Korea and Sony Corporation of Japan. Apple and Sony Corporation are both involved in many types of business activities and Samsung Electronics is part of a larger multinational conglomerate (Samsung group) which comprises numerous affiliated international businesses. However due to size and commonality of products, this research will focus on their electronics business with specific attention to Mobile devices (Smartphone and mobile computing devices). This research paper will briefly touch up on the activities of the three companies and how cultures of their respective countries influence their corporate culture, management style and overall business activities. The purpose of such research is to analyze the corporate culture of each company in relation to their respective country of origin...
Words: 3521 - Pages: 15
...TABLE OF CONTENTS 1.0 MULTINATIONAL FINANCIAL MANAGEMENT (SONY CORPORATION) 2.1 Main business of the Sony Corporation 2.2 Goal of the Sony Corporation 2.3 International business methods used by Sony Corporation 2.4 Expectation to expand to another countries, opportunities to expand and risk of pursuing new business in another countries 2.0 INTERNATIONAL FLOW OF FUNDS 3.5 List countries of Sony Corporation export products 3.6 Sony Corporation export business by recent changes in the factors that can affect the degree of international trade 3.0 INTERNATIONAL FINANCIAL MARKETS 4.7 Foreign exchange market used by the Sony Corporation 4.8 The Sony Corporation issues stock in foreign countries 4.0 EXCHANGE RATE DETERMINATION 5.9 Currencies that the Sony Corporation uses to conduct its international business 5.10 The trends in the main foreign currencies used by the Sony Corporation and affected by changes in the values of these currencies 5.0 FINANCING INTERNATIONAL TRADE 6.11 Types of payment methods to pay for imports 6.12 Types of trade finance method 1.0 MULTINATIONAL FINANCIAL MANAGEMENT 2.1 MAIN BUSINESS OF THE SONY CORPORATION Sony is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer, professional and industrial markets as well as game hardware and software. Sony’s...
Words: 6247 - Pages: 25
...SONY Make. Believe Principal of management MG Sony’s Introduction and Summary The Sony Corporation was founded in 1946 by Masaru Ibuka and Akio Morita, The two complement each other with a exclusive mix of product modernization and marketing ability, and formed a company that would in time grow into a more than $60 billion global organization. During the post war in 1950 Ibuka and Morita Sony created first hardware device a tape player recorder which was called the G-TYPE recorder, the first tape player was made from paper and hand painted magnetic material because the materials were high in demands. (news.sel.sony.com) Ibuka was a realistic creator who could predict what products and technologies could be applied to everyday life. He motivated in his engineers he had a spirit of innovation and pushed that helped them to reach beyond their own expectations. Ibuka also encourage a thrilling working environment and an open mind company culture. In the founding booklet, he stated one of his wish was to build a company whose employees are satisfied and pleased by their work and his aspiration to create a fun, energetic workplace.( news.sel.sony.com) Akio Morita was a marketing pioneer who influential in making Sony a household name all over the world, He was determined to launch the Sony brand. (news.sel.sony.com) Their headquarters are located in Tokyo Japan Sony is a global company of audio, video, communications and information technology products for...
Words: 1429 - Pages: 6
...Resumen de Libérese del ciclo de vida del producto, Youngme Moon El texto habla de el concepto de ciclo de vida de producto les ha estrechado la visión a los expertos en marketing. Tienden a una visión de túnel, a ver solo una trayectoria posible para los productos exitosos. Una consecuencia de esta visión de túnel es el reflejo competitivo de expandir productos a medida de que maduran, agregando beneficios nuevos por sobre los anteriores en una lucha interminable por diferenciar y rejuvenecer su ofertas. Con el tiempo el producto ampliado se vuelve el producto esperado, por lo que debe enriquecerse aún más para seguir siendo competitivo. Las empresas y productos exitosos que han desafiado las “reglas” del ciclo de vida, se caracterizaron por posicionar y reposicionar sus productos de manera inesperada y lograron cambiar el modo en que los clientes los categorizan mentalmente. Así pueden rescatar los productos que se hunden en la fase de madurez y regresarlos a su fase de crecimiento, o catapultar productos nuevos hacia su fase de crecimiento superando los obstáculos de aceptación de los consumidores. Se describen 3 estrategias de posicionamiento que los expertos en marketing utilizan para reforzar un giro mental en los consumidores. 1. POSICIONAMIENTO INVERSO: les quita atributos sagrados a los productos y le añaden uno o mas atributos cuidadosamente seleccionados, los que generalmente solo se encuentran en un producto altamente agregado. Casos: i) IKEA Cuando...
Words: 1547 - Pages: 7
...The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of the Sony Corporation; a leading TNMC in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. It builds on the theoretical work of Schein, (1984, 1983), Morley, Shockley-Zalabak (1991) and Gershon (2002, 1997) who argue that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Second Part examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argu- ment of this paper is that while Sony is a TNMC, the organization is decidedly Japanese in its business values. This is beginning to change in the face of global competition and the need to improve business performance. This...
Words: 9965 - Pages: 40
...- EL MANAGEMENT DE LA REALIDAD INTRODUCCIÓN Creemos que el mundo está tomando nuevos caminos, cuyo punto principal es que son basicamente impredecibles. O sea que por primera vez, en las empresas reconocemos que el horizonte es en verdad un estimado, un verdadero acto de fe que requiere una flexibilidad que no se requeria hace pocos años y se necesita una coherencia mucho mayor para que al hacer un cambio, los problemas no se multipliquen y los malentendidos lleven a más pérdidas. Para estos tiempos hemos desarrollado este sistema gerencial que tiene dos características básicas: * Simplicidad * Sentido de la realidad que permitan una efectiva relacion entre lo que queremos alcanzar y la tarea de cada dia, privilegiando la relacion de lo que soñamos alcanzar con la realidad donde estamos. NUESTRA IDEA ACERCA DEL MANAGEMENT La idea basica del Management de la Realidad es que sea un sistema que parta de los sueños de lo que uno quiera y se relacione con las prioridades de cada dia de una manera util y facil, usando tecnicas cotidianas que nos permitan hacerlo con eficacia y un minimo estrés. La empresa se salva o se hunde por sus miembros, y esta verdad de Pero Grullo se enuncia en el mercado con una parafernalia de cosas que tiene que hacer cada persona que le hace imposible moverse. Es tanto lo que habria qu recordar, que cualquiera que pretenda hacerlo quedaria inmovilizado. Y aunque todos intentamos ser como somos a pesar de estas presiones, nos sentimos en falta...
Words: 43848 - Pages: 176
...case : is Sony turning around? The company founded in 1955 by Masaru ibuka and Akio morito in the name of Tokyo telecommunication Engineering. Later in 1990’s the company was in losses this lead to restructuring to slash the cost and reorganize the structure and diversify the various electronics business profiles. In Sony they introduced a “company within a company” system. Thus Sony’s operations were divided into a number of mini companies like playstation, walkman, Sony mobiles, Bravia tv etc…… They have appointed Nobuyuki Idei as the COO and group president of the company in 1995 Record sale of US $45 billion Majority of money coming from play station He restructured 3 networks and 2 business units. The Sony company decentralized and each of the companies has its own Research and development. Ide started value creation management has a way to manage sony’s operation and maximize share holder value. Profit margins of Sony declined. Sony walkman and Trinitron CRT Television lagged behind its competitors. Sony saw a decline in music business It also saw a decline of revenue in hardware sales and saw increase in sales of game software sales. Convergent process within the electronic and entertainment and financial divisions. Internal rivals and Sony’s policy: Conflict between Japanese and US divisions. Lack of clear vision. Pride and silo mentality. Lack of Coordination. Insider system and hierarchical cu Stringer was appointed as the new CEO STRINGER: ...
Words: 427 - Pages: 2
...Contents Introduction 4 Company’s profile 5 MISSION 5 VISION 5 VALUES 5 SWOT ANALYSIS FOR SONY CORPORATION 6 INTERNAL FACTORS 6 Strength 6 WEAKNESS 7 EXTERNAL FACTORS 8 Opportunities 8 THREATS 9 PEST ANALYSIS FOR SONY CORPORATION 9 Political Factors 9 ECONOMICAL FACTORS 10 SOCIAL FACTORS 10 TECHNOLOGICAL FACTORS 11 GAP ANALYSIS 11 Porter’s five forces model of competition analysis 12 Threat of New Entrants (low) 12 Bargaining power of suppliers (low) 12 Bargaining power of Buyers –High 13 Threat of substitutes –High 13 Threat of competitors –High 13 Conclusion and recommendation 14 References 15 Introduction Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment. Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card. Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship...
Words: 2861 - Pages: 12
