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Submitted By tramnguyen84
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Bich Tram Nguyen
Assignment 2
MIS 386

1) Perform an ethical analysis of Facebook. What is the ethical dilemma presented by this case? Facebook is the leading Social Networking Site of the World. Facebook mission is to make the world more open and connected. Facebook helps Internet users stay connected with their friends, families, and colleagues. It helps them discover and learn more about what is going on in the world around them. It helps them express themselves by sharing their opinions, ideas, photos, and activities. However, what the company actually does is to share tons of information about users with large multinational advertisers to bring the benefit for it. Advertisers can engage with users based upon the information shared by users such as age, gender, location, education, work history or specific interests. Facebook CEO Mark Zuckerberg often says that people want to be more open and connected. It's unclear whether that is truly the case, but it is certainly true that Facebook wants the world to be more open and connected because it stands to make more money in that world.

2) What is the relationship of privacy to Facebook’s business model? Talking privacy to Facebook is a bit ironic. Facebook’s entire business model is based on aggregation and sharing user information. They give people a free social media platform to use and in turn sell advertising and insights based on what they learn about user. Facebook has massive capabilities to collect, store and analyze data. This allows Facebook to sell very targeted advertising. Therefore, privacy is the Facebook business model.

3) Describe the weaknesses of Facebook’s privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses?
The weakness behind Facebook's privacy issues was a lack of communication between Facebook and its

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