...cheese is a cream cheese brand. In 2003, this company had strong sales in the United States because of its association with the South Beach Diet. (Kellogg School of Management, 2012, pg 1) The South Beach Diet was a popular low carbohydrate diet for losing weight. However, as the craze for the low carbohydrate diet diminished so did the sales for The Laughing Cow brand? Ann Legan, the marketing director of Bel Brand USA called a meeting and discussed and debated with her team whether the product’s position needed to be changed? (Kellogg School of Management, 2012, pg 1)They debated if the brand should give up its healthy-snack position in the United States in favor of the family-focused positioning globally. She discussed three alternatives in the meeting. The first position was more consistent with the Europeans. The cheese would be positioned in a way to stress family values and meet children’s needs. The second position is to spring off the South Beach Diet and focus on the healthy aspect of the product as a low calorie nutritional snack. The third option is to choose a new position all together. The brand would have its own identity in the United States and will distance itself from the European values and even the emphasis of the brands great taste. (Kellogg School of Management, 2012, pg 2) Based on the findings I will give a SWOT analysis of the situation. First of all, I think the strength of the company is its global position of Bel cheeses. In 2006, more than 33...
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...brought a wealth of diet studies, with some conflicting conclusions. The first study, published in the Annals of Internal Medicine, was a randomized controlled trial of 148 participants with obesity, comparing a low-fat diet (< 30% calories from fat, 55% from carbs) to a low-carb diet (digestible carbs < 40 g/day). Over 1 year, those on the low-fat diet lost 1.8 kg and those in the low carb diet lost 5.3 kg, for a difference of 3.5 kg. Those on the low carb diet also had greater improvements in their cholesterol levels and their future risk for cardiovascular events. Released on the heels of this study, JAMA published a meta-analysis of 48 randomized trials of weight loss programs, incorporating over 7000 individuals with overweight or obesity; 25 of the studies examined weight loss at one year, which included over 5000 individuals. At one year, the effect of low fat diets (e.g., Ornish) and low carb diets (e.g., Atkins, South Beach) was similar with median weight loss of 7.27 kg and 7.25 kg, respectively, compared to individuals not on a diet. Both low fat and low carb diets led to somewhat more weight loss than balanced diets (e.g., Jenny Craig, Weight Watchers). At six months, low carb diets led to more weight loss than all other diets. What should people seeking to lose weight do with this conflicting information? There is some evidence that especially over the short-term, low carbohydrate diets might lead to more rapid weight loss than other diets. But, on balance, results...
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...The Impact of Media on Nutrition, Body Image, and Public Health Bio 111 Lonnie Burt, MS, RO, CD-N Shannon Oliver March 3, 2012 Draft for Research Paper When it comes to health the first person who is expected to guide nutritional diets should be a healthcare professional. However, over time in lieu of that healthcare professional the television box and magazines have been the guideline to a healthier lifestyle. Not only has these media outlets been a guideline, it has also been an illustration of how the ideal body shape should be. The media has also acted as the source of distraction, distress, and illusions, therefore being counterproductive to the same purpose which it served in the nutritional aspect. The distraction is shown in the obesity rates in children ages 12 and under who are unable to detach themselves from the TV screen, therefore refusing to be active. Distress is shown between the young adults between 12 and 20 battling with anorexia nervosa and/or bulimia. The illusions are counted by the number of diets being falsely advertised to manipulate people into thinking there is a way to lose 30 pounds in 3 weeks. The mass media has an overwhelming effect on our everyday lives because of the power and ubiquity that has been gained over time. The direct correlation between media and nutrition along with body image are shown to effect people through eating disorders, poor nutritional health, and obesity. The Impact of Media on Nutrition, Body Image, and Public...
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...Bel Brand: The Laughing Cow Challenge Author Note This paper was prepared for Principles of Marketing Bel Brand: The Laughing Cow Challenge Introduction Bel Group was established in 1865 by Jules Bel, a French cheese maker, who discovered that melting cheese and butter would significantly extend the shelf life of cheese. Since its establishment in Jura, France, as a subsidiary of Fromageries Bel, the group has successfully expanded its own corporation to 5 continents. 31 countries. It is currently being sold in over 120 countries and continues to enjoy successful growth with 2.7% sales growth in 2013 (http://www.bel-group.com/en/group/key-figures). Bel’s Flagship brand was discovered by Léon Bel in 1865 and was called, “La Vache Qui Rit”, or “The Laughing Cow”. According to bel-group.com “The global success of Bel's brands can be illustrated by the 10 million portions of The Laughing Cow® consumed every day in the world, the equivalent of 1.5 billion square of Kiri® produced and nearly 4 million rounds of Leerdammer® sold in 2012.” Florent Champagnat, a replenishment process manager of Bel Group in 2012, described the Laughing Cow, as “an easy to carry wedged cheese, especially convenient for families with young children.” He also described the brand as “innovative for its time”, and as one of the reasons for its rapid successful rise. The company’s success has extended to other brands, including Babybel/Mini Babybel, Kiri, Leerdammer, and Boursin, to...
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...Industry: Health & Wellness Date: May 9, 2016 Buy Side Report (CMAM Immersion) Contents Investment Rationale 1 Company Profile and History 2 Company Products 3 Industry Overview 4 Competitive Position 6 Growth Factors 7 Valuation and Comparable Analysis 8 Investment Risks 9 Management Profile 10 Contact Information 11 Investment Rationale TurnAround Opportunity Nutrisystem, Inc. (NTRI) is a company on the turnaround. Since having six consecutive years of declining revenues and earnings, the company has been on the upward trend since 2012. In 2012, CEO Dawn Zier joined and revitalized the company with strategic initiatives, such as more product innovation and greater sale channel diversification. Since 2012, Nutrisystem has introduced eight new weight loss programs, introduced a “D” plan for diabetics, and revamped its core product line. To help improve margins, the average selling price was increased, but at the same time more meal options were introduced at various price points. The income statement and strong balance sheet show signs that the company is still in the early stages of a turnaround and that there is a lot of potential going forward. In addition, the recent acquisition of South Beach Diet will help further turn the company into a strong growth play as well. Product Innovation Is a Continuous Cycle A key component to Nutrisystem’s turnaround strategy is its ability to continuously innovate and bring new products to the market, as seen by its...
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...Weight Watchers International Inc. Muhamet Dervishi BA 422W Table of contents Exeutive summary…………………………………………………………………………………………………………………….3 History and Background……………………………………………………………………………………………………………4 Probems…………………………………………………………………………………………………………………………………..5 Strategic Analysis……………………………………………………………………………………………………………………..6 Overview of SWOT………………………………………………………………………………………………………………..6-7 Alternative Solutions…………………………………………………………………………………………………………….7-8 Conclusions……………………………………………………………………………………………………………………………..8 Work Cited………………………………………………………………………………………………………………………………9 Executive Summary Weight Watchers International, Inc. was born in 1961 by Jean Nidetch (incorporated in 1963) who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings. Weight Watchers International, Inc. is an industry leader of weight loss and management services, serving 30 countries. Currently, over a million people attend over 40,000 meetings weekly throughout the world. Research shows that people who have...
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...Krispy Kreme Doughnuts, Inc. (KKD) is an exclusive brand that offers doughnuts, beverages, collectibles, and franchise opportunities. It started as a small bakery in Winston Salem, North Carolina on July 13, 1937; and has evolved into a publicly traded firm boasting 395 retail stores and over three million dollars in sales (second quarter 2010). This was not always the case however, by the end of 2004, the economy began to slow. This caused businesses in competition with Krispy Kreme to flood their market hindering plans that Krispy Kreme had of expansion. Eventually they would have to scale back due to declining sales. Consumer interest in low carbohydrate diets such as the “Atkins” and “South Beach” diet plans are somewhat to blamed for these declines in sales. KKD’s total revenues hasn’t been steady since 2005, it has gone from the five million dollar range at the close of 2006 to the four million dollar range at the close of 2007. This decline in sales was followed by a system wide decrease in retail stores. KKD’s retail operation was cut down from 433 stores at the end of 2005 to 395 stores at the end of 2007. However, this didn’t mean the end for KKD because the fast food restaurant industry that KKD competes in has experienced an ever-increasing growth during the last twenty years. This trend is expected to continue because of the percentage of Americans who work more and eat less home cooked meals keeps increasing. KKD executives believe that the key to improving the firm’s...
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...Dying to be Thin: America’s Obsession with the Anorexic Profile. Matthew Smith Strayer University SOC100 Sociology Professor Sheila Farr April 29, 2012 In today’s society we have a standard by which we compare ourselves to others. We judge the people around us by physical appearance before we even meet and get to know them. Mental disorders revolved around eating stem from this kind of mass judgment. These standards are often not based around our own appearance but by the standards set for us via the Media. We allow ourselves to become over saturated with these images of the ”perfect” person. Why is it that the people who aren’t even in our live get to decide the way we look? We put our bodies through hell trying to meet and manage these expectations that society has placed on us. Is this really necessary with all the other pressures we face on a daily basis? Which begs the question, why is our society dying to be thin? In many other cultures it is a sign of wealth and prosperity to be overweight. This girth is afforded by a station above all others and looked upon with envy. (Popenoe, 2004)As a result there are few without this stature within these cultures. The small and skinny are those who can’t afford to eat as robustly. Other societies, like our own have taken an opposing stance on this. The small are suspended on pedestals while the over -weight are rejected. It has not always been this way, however. Through the years our perspectives have been skewed by...
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...opt for the ‘added value’ meal options, contributing further to health problems including obesity. During this period, “Obesity was believed to cause more deaths than smoking.” (Case Study:4) Apart from consuming high levels of fast food, people hardly engaged in physical due to their working commitments and hectic lifestyles which were the main reasons for drawing crowds to fast food consumption. Had fast food companies not have catered for such a shift in demand, they would have probably been driven out of the market particularly since people have become more health conscious due to higher exposure to media and the internet – the latter being a super highway of information. The emerging popularity of certain diets including the Atkins and the South Beach diets, which proved to be effective for many, were also a threat to the industry, thus the introduction of a much varied menu by fast food retailers. “With increased health consciousness, consumers shifted to healthy food like salads and organic food.” (Case Study: 6). Leaders in the fast food industry sought to adapt to changing consumer preferences. The provision of healthier options increased...
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...Films mimic the human experience in a way that other visual mediums cannot. Cinema’s basis in fiction and fact is what makes for an excellent lens through which to view the human experience. Over the course of the semester, we were instructed to watch two films. “Food Inc.”, a harsh look inside America’s corporate controlled food Industry, while “The Vernon John’s Story: The Road to Freedom” is a film that portrays the inspirational story of Martin Luther King Jrs’ successor as he interminably campaigns for Civil Rights. While seemingly different themes, each film portrays two issues important in sociology. After all, sociology can be defined as the scientific study of human social behavior and its origins, development, and organizations. Sociologists use many ways to analyze subjects from a sociological perspective. These ways are known today as the symbolic interactionist perspective, the functionalist perspective, and the conflict perspective. Each perspective uniquely conceptualizes society, social forces, and human behavior. The purpose of this essay is not so much as to narrate each film but rather to illustrate a better understanding for three commonly misunderstood perspectives. Although a daily occurrence, the consumption of food can also be associated with important moments in our lives. In the context of society, our nation’s food system is at the core of numerous social movements, political issues, and economic debates. After watching “Food Inc.”, we see that any...
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...Study: Pepsi Background of the Company- 1965-PepsiCo, Inc. was established through the merger of Pepsi Cola and Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created Pepsi Cola in the late 1890s. The 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. LAY COMPANY, formed Frito-Lay, Inc., founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi Cola, was president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are: Pepsi Cola Company: Pepsi Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948). Frito-Lay, Inc.: Fritos brand corn chips (created by Elmer Doolin in 1932), Lay's brand potato chips (created by Herman W. Lay in 1938), Cheetos brand cheese flavored snacks (1948), Ruffles brand potato chips (1958) and Rold Gold brand pretzels (acquired 1961). 1966- Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the United States. Pepsi enters Japan and Eastern Europe. 1971- PepsiCo moves from New York City to its new world headquarters in Purchase, N.Y. The new corporate headquarters features a building by one of America's foremost architects, Edward Durrell Stone (19021978), set on a 144acre campus amid...
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...as a Duopoly with Coca Cola and Pepsi, the flagship product of PepsiCo. * Competing brands: Pepsi is second to Coke in sales, and outsells Coca-Cola in some markets. Pepsi internationally manufactures concentrates of brand Pepsi, Mountain Dew, and other brands for sale to franchised bottlers in the US and international markets. Pepsi also markets, sells, and distributes juices under several Tropicana trademarks in the US and internationally. In addition to the soft drink and juice business, PepsiCo is engaged in the snack food segment through its domestic and international Frito Lay business. Like Coca-Cola, Pepsi has been attempting to move into the faster growing non-carbonated beverage segment with its recent acquisitions of South Beach Beverage Co. and its popular SoBe line of herbspiked fruit, energy, and tea drinks, as well as the prized Gatorade sports drink through a $13-billion acquisition of Quaker Oats Co. Pepsi also makes and markets North America's best selling brands of ready-to-drink coffees and teas through joint ventures with Lipton and Starbucks....
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...Krispy Kreme Dougnuts: Empty Calories or Empty Profits? Case Study of the Impact of Sarbanes-Oxley Act ("SOX") Krispy Kreme Doughnuts (KKD), a once high flying growth stock has been hampered as of late with shareholder lawsuits. When sales growth and earnings began to drop significantly in 2003, the company blamed its problems on the popularity of low-carbohydrate diets like Atkins and South Beach at the time. But the SEC began probing Krispy Kreme's accounting for franchise buybacks and is now facing shareholder lawsuits for inflating profits. Senior management officials allegedly knew of the problems, but continued to pad sales figures by doubling doughnut shipments to wholesale customers at the end of fiscal quarters, according to lawsuits. Inflated Sales: The suit alleges that between January 2003 and last May, when Krispy Kreme issued a profit warning, "the company issued false and misleading statements, including false financial results" and "repeatedly ratcheted upward its public quarterly and fiscal year revenue and earning projections ... all in the face of slowing sales and market saturation." In addition, the lawsuit claims,CEO Scott Livengood, former COO officer John W. Tate and former CFO Randy S. Casstevens - "unloaded more than 475,000 shares of Krispy Kreme stock for proceeds of $19.8 million", while fully aware sales were declining since January 2003. The charges, leveled by two unidentified "confidential witnesses" who are former employees of the...
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...• • • • • • • • • • • • Introduction Market analysis Market Needs Market Growth Market Trends Market strategies Financial objectives Target market Promotion and Advertisement Logistics and Supply Chain Control and Evaluation References Introduction Marketing Plan: Marketing plan is the central instrument for directing and coordinating the marketing efforts. The marketing plan operates at two levels: Strategic marketing plan: - This plan lays out the target markets and the values propositions the firm will offer, based on an analysis of the best market opportunities. Tactical marketing plan: - This specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels and service. MARKET ANALYSIS Biscuit making is a conventional activity in many parts of the country. Despite the advent of modern, large capacity and automatic biscuit making plants, large section of people especially in semi-urban and rural areas still prefer fresh biscuits from local bakery as they are cheap and offer many varieties. These manufacturers are able to cater to some typical local palate as well. Thus, they are able to withstand competition from organized sector units. Biscuits are eaten by all sections of people across the board round the year. They are, thus, mass consumption items with number of varieties and shapes. The market is scattered. There are some dominant national and regional brands. Biscuits can be manufactured at a location which is...
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...Heritage Assessment Paper Grand Canyon University Family-Centered Health Promotion NRS 429 V Jen Costello October 6, 2013 Heritage Assessment Paper Because of the multicultural population dynamic existing in our country today as well as the increasing diversity of culture expected in the future, nurses need a streamlined means to determine both patients and families’ cultural history as well as current relative cultural practices to better meet the needs of the population they serve. The utilization of the health assessment tool serves to be an efficient means in which to accomplish this endeavor. This paper will explore and compare the cultural influences and views of three families of various cultural backgrounds to include their cultural beliefs of health maintenance, health protection, and health restoration. Additionally, this paper will also distinguish as well as evaluate their common health traditions and evaluate family traditions. Heritage Assessment Tool It is important that nurses have a framework to comprehensively and systematically assess a patent as well as a families’ heritage and cultural background in order to better understand the values, beliefs and attitudes they embrace toward health care. At the same time it is equally important that the nurse understand the specific considerations, approaches, and manners in which health care should be...
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