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Negotiating International Business - United Kingdom
This section is an excerpt from the book “Negotiating International Business - The Negotiator’s Reference Guide to 50 Countries Around the World” by Lothar Katz. It has been updated with inputs from readers and others, most recently in March 2008.

The United Kingdom includes four constituent parts: England, Wales, Scotland, and Northern Ireland. The term Great Britain and Northern Ireland also refers to the U.K. People belonging to any of the four groups, the English, Welsh, Scottish, and Northern Irish, usually prefer to be called that rather than being called British or Brits. Generally, members of all four groups may emphasize that they are distinctly different from each other. People from outside of England might be highly offended if you referred to them as English. In addition, many in the U.K. do not consider themselves Europeans. Businesspeople in the U.K., especially those among younger generations, are usually very experienced in interacting with other cultures. The reforms of the 1980s and the trend towards globalization have shaken up traditional beliefs and business attitudes. However, that does not always mean that the British are open-minded. When negotiating business here, realize that people may often expect things to be done ‘their way.’

Relationships and Respect
Building lasting and trusting relationships is important to most people in this country. However, they are not a necessary precondition for initial business interactions. The British are characteristically pragmatic and may engage on a trial basis, expecting to get to know you better as you do business together. Although people in the country may emphasize near-term results over long-range objectives, they are generally more interested in building long-term relationships than in making quick deals. Business relationships in this

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