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South West Airlines

In: Business and Management

Submitted By novellairene77
Words 778
Pages 4
Southwest Airlines
COM/530 Communications for Accountants
March 24, 2014

Abstract
Southwest Airlines is the most respected airline in the United States for their philosophy, mission, vision, and values. More than 38 years ago Rollin King and Herb Kelleher started in 1971 as a small 3 airplane carries operating with in Texas. Southwest has dedicated themselves with providing the highest quality of customer service, provides safe reliable air transportation service at a cost effective pricing. “Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet.” (PR Newswire, 2012)

SOUTHWEST AIRLINES
This paper will discuss the culture of Southwest Airlines philosophy, mission, vision and value statements. The mission of Southwest Airlines is its ongoing dedication to provide the highest quality level of customer service. “Air Transports World’s selection for Airline of the Year for 1991 is Southwest Airlines of Dallas. Created in 1967 by Herbert D. Kelleher and Rollin King, the airline started up in 1971 as a small, 3-airplane carrier operating entirely with Texas. Southwest has dedicated itself to providing safe, highly reliable and frequent air transportation at a fair price. In 1990, it was the only US major carrier to show both operating and net profits. Southwest’s basic operating philosophy is to provide a solid spread of frequencies in all of its markets, generally going into new market with 10 or more trips per day. Southwest achieves more than 11 hour daily utilization. The airline serves 32 cities in 14 states; it’s most notable...

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