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South West

In: Business and Management

Submitted By mnyangu
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SOUTHWEST AIRLINES
CASE STUDY
COMPANY OVERVIEW
Southwest Airlines Co. (“Southwest”) is a major U.S. airline that primarily provides short haul, high frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities-Dallas, Houston, and San Antonio. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares. It also has one of the best overall customer service records. LUV is Southwest’s New york Stock Exchange symbol, selected to represent the company’s home at Dallas Love Field, as well as the theme of Southwest’s employee and customer relationships (Southwest Airlines Investors Relations statement at www.southwest.com10/10/04).
Vision: To have a conservative increase growth, capitalize and cutback schedules of other airlines. To continue expanding conservatively in long-haul success.
The company’s mission is clearly stated and communicates its information throughout the organization and to its customers. The Mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company Spirit. To our employees we are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every southwest Customer.
The Southwest set of values is not wishful thinking – on the contrary, this company’s values determine the behavior of all employees at all levels in the organization. They include:...

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