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Southwest Airlines in 2008 Case Analysis

In: Business and Management

Submitted By dennis1904
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Summary Corporate Culture &
Southwest Airline Case Analysis


Corporate culture is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference.

Corporate Culture * Is the meshing of shared values, beliefs, business principles, and traditions that imbues a firm’s operating style, behavioral norms, ingrained attitudes, and work atmosphere. * Is important because it influences the firm’s actions and approaches to conducting business

Corporate culture refers to the shared values, ingrained attitudes, core beliefs and company traditions that determine norms of behavior, accepted work practices, and styles of operating.

How was a corporate culture developed and nurtured in your organization?

A company’s culture is grounded in and shaped by its core values and ethical standards. I am working at PT. Tempo Scan Pacific, Tbk. and known as Tempo Group.

Tempo Group has a “Corporate Culture” implemented in the 5 core values : 1. Honesty 2. Equality 3. Usefulness 4. Responsibility 5. Perseverance

Here are a few ways my organization can facilitate the creation of a nurturing the culture :

* Communications: This allows information and ideas to flow up from entry-level ranks to the top management of the company, but information from upper management is also shared more readily with the entire company. Always communicate the 5’s core values to employees. * Sense as Teamwork: Create a feeling that colleagues are truly united as a team working to achieve objectives and goals. You will know you have created a nurturing atmosphere when you see colleagues looking to help each other, not only because it is their job, but because they have relationships with the others on their team and crave partnership...

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