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Southwest People Management

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Submitted By f16mule
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Southwest Airlines People Management
People Strategy
26 Aug 2012

Abstract
Southwest Airlines has been the most profitable airline in the United States for decades. It leads in customer satisfaction and for years led the rankings in on time performance. Many have identified the successful business practices that have allowed such remarkable success but Southwest's corporate culture has been identified as the secret sauce. This paper will discuss the company's overall people strategy, employee reward and motivation, company culture, employee hiring and sustainment, and ways to continue success.

Southwest Airlines History Southwest Airlines was the largest provider of scheduled domestic passenger air travel in the United States in 2011 according to a Standard & Poor’s stock report dated 18 August 2011. Its ranking for total revenue places it in fourth place among airlines in the US. “The company specializes in low-fare, point to point, short-haul, high-frequency service” and they claim to have harmonious relations with its labor force, even though 80% of the work force is unionized. According to her book, "The Southwest Airlines Way, Using the Power of Relationships to Achieve High Performance", Jody Gittell identifies three key components to the companies' success. Lying at the heart of the Southwest success story are these three elements: It fosters 10 organizational practices which build relationships between managers and frontline employees and among employees. It maintains an environment which emphasizes shared goals, shared knowledge and mutual respect. It practices sound communication techniques which are frequent, timely and focused on solving problems. Southwest began in 1971 as an idea that was captured on a bar napkin by its original CEO Mr. Herb Kelleher. The airline focused on the

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