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1. Southwest’s espoused values are clearly stated in their mission statement. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. They also make it well known that employees come first and customers come second. Employees are encouraged to take their job serious but not themselves. Southwest Airlines believe that if their employees are having a good time they will offer better service and be more effective performing their job. Herb Kelleher, co-founder, Chairman, and former CEO of southwest, is known for forming a unique and a fun-loving culture that has worn off on his Employees. He has reveled publicly his own love of drinking Wild Turkey Whiskey and chain smoking cigarettes to help give Southwest a party image. His attitude has also worn off on the current CEO of Southwest, Gary Kelly. Gary takes part in dressing up for every hallowed. Gary has dressed as Gene Simmons from KISS, Captain Jack Sparrow, and Billy Gibbons from ZZ Top. He also dressed as a woman one year. His administrative assistant, Gillian Kelley, went shopping for size 14 women’s high heels that he needed. She also fit him with prosthetic breasts. Gary then surprised the 2,400 workers at headquarters on Halloween with his Edna Turnblad costume, the bouffant mom from the musical “Hairspray”. The Halloween celebration evolved over the years from a few folks in

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