1.0 Cultural Factor:

1.1 Culture:

Culture is important factors that influence the buying decision of a consumer. Example; In Bangladeshi culture, Panjabi and Pajama is the traditional dress for men. They were it in several festival and casually. But Suits is traditional dress for men in American culture. They were it several festival and formally.

A AAmerican men dress Bangladeshi men dress
1.2 Subculture:

Buying decision of a consumer is influenced by subculture. People of Barisal in Bangladesh practice a customs which is different from others Bangladeshi. They like to eat bold rice. So they usually buy bold rice such as BR-11. But rests of the Bangladeshi like to eat delicate rice. So they usually buy delicate rice such as minicate, najirshai. Here people of Barisal are influence by subculture to buy bold rice. Bold rice (BR-11) Delicate rice (minicate)

1.3 Social class:

Social class is a factor that influences consumer buying decision. Almost every society has some form of social structure. In Bangladesh, a labor’s social status is different from a managing director of a company. The labor social status is lower class but the managing director social status is upper middle class. So their buying

A labor A corporate man

decision is not similar. Example; labor drink tea sitting on the footpath and people do not mind for it. But managing director cannot drink tea sitting on the footpath because the people who under the M.D do not expect it from