Free Essay

Sphagetti Sauce

In: Business and Management

Submitted By Ghatothkach
Words 360
Pages 2
"Choice, happiness, and spaghetti sauce"
In the video, Mr.Gladwell speaks about choice and happiness. He mentions how Pepsi chose to get aspartame for their drink. He said that Pepsi had to choose on how much aspartame they should add in their drink for people to like it. Finally they thought why they shouldn’t try a new product. They came up with Diet Pepsi. They started experimenting with Diet Pepsi. While analyzing data of Diet Pepsi they came across a new question; why where they looking for the perfect Pepsi , when they should have been looking for the perfect Pepsis. Instead of looking at one choice they should have been looking at many choices.
Later, Mr. Gladwell talks about Campbell’s Soup and their tomato sauce which were of two different kinds, Prego and Ragu. They strived in making the best tasting sauce ever for which they added different quantities of ingredients in their sauce. This took them a high two to three decades of great effort to figure out the choice of the consumer. Then they started adding flavor to the sauce where they dint go with the highest average. They had to stick to choose the best flavor instead of the best sauce.
Mr.Gladwell quotes that a "surer way to true happiness" can be found by embracing diversity. In marketing terms, companies might be able to make profits by embracing the differences in consumer's preferences. A major challenge in the FMCG was that it was asking what the customers want. The fact is that the customers either don't know what they want, or don’t understand how to describe it. A "one size fits all" strategy doesn’t usually work out in every situation. People starve for varieties.
The key takeaway from the video is that there is no universal solution for consumers wants.
Every customer demands choice and variety. They mostly do not know what they want until they see it in front of them. As Gladwell says, "There is no good mustard, or bad mustard. There is no perfect mustard, or imperfect mustard. There are only different kinds of mustard's that suit different kinds of
people."

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