...Introduction Out of the 109 spices listed by the ISO, India produces as many as 75 in its various agro climatic regions. India accounts for about 45% (2, 50,000 tons-2002-03) of the global spice exports, though exports constitute only some 8% of the estimated annual production of spices at 3.2 million tons (2002). Over all, spices are grown in some 2.9 million hectares in the country. Spice production in India, as much of the agriculture in the country, is undertaken in millions of tiny holdings and determine the livelihood of large number of the rural population. Spices exports have registered substantial growth during the last one decade. It has increased from 203398 tonnes valued MLN US $ 241million in 1995-96 to 350363 tonnes valued MLN US $ 593 million in 2005-06, registering an annual average growth rate of 9.4% in value terms. During the year 2006-07, the spices export from India has registered an all time high both in terms of quantity and value. In 2006-07 the export of spices from India has been 373,750 tonnes valued MLN US $ 793 million registering an increase of 34% in value over 2005-06. India commands a formidable position in the World Spice Trade with 47% share in Volume and 40% in Value. India's spices export is zooming. Exports of spices and spice products from the country during April-June 2008 have registered an increase of 23 per cent in terms of quantity and 28 per cent in terms of Rupee value. In Dollar terms the increase is 26 per cent. According...
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...SPICE GRINDING & PACKAGING INTRODUCTION Spices are essential ingredients adding taste and flavouring in food preparations. India is the largest producer and consumer of spices with a production of around 36.68 lakh tones. India is also the largest producer of chilli in world contributing 25% of the total world production. Indian spices are of the finest quality. Today the demand for it has considerably increased from all the countries. The project aims at production of ground spices especially chilli in consumer packs. The project mainly would involve production of chilli powder, tamarind powder, Jeera powder, Dhania powder and mix spice powder. ABOUT THE PRODUCT Powdered spices are convenient to use and also saves time and energy for preparing different delicious dishes. Besides their everyday use in households, spices are used in significant quantities in processed foods such as pickles and sauces. It is also very much useful particularly for the working couples, bachelors, hostels, hotels, restaurants, hospital and different camps of defense personnel spreading throughout the country. MARKET POTENTIAL Spices are integral part of Indian food (India has come to be known as “land of spices”) both as a component of daily food items as well as part of pickles, sauces & chutneys etc.. With changing of life style and especially with changes of food habits and increase of income level, the use of powdered spices has increased. Of late, the market for ready mix of spices has grown significantly...
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...& Rhetoric March 27, 2013 Old Spice Advertisements are a powerful thing. They persuade the reader to think what they want them to think, want what they want them to want and believe what they want them to believe. When a company produces a commercial, their main goal is to get their product they are showcasing to sell. According to BusinessDictionary.com, advertising is, “the activity or profession of producing information for promoting the sale of commercial products or services”. Old Spice is a prominent American brand of male hygienic products. The first Old Spice product was intended for women, introduced in 1937. Old Spice for men followed in 1938. The first advertisement I chose was published in 1945 the advertisement shows a man’s shaving kit with the logo “FOR THAT AMERICAN FEELING OF WELL BEING”. The second advertisement I chose was published in 2010 this advertisement is for a man’s deodorant with the logo “Residue is Evil STOP IT”. The Old Spice advertisements capture men by reaching out to their needs and giving them the ideal of what they should smell like. The first advertisement is focused mainly on the product, which is the first thing you notice when you look at this advertisement. The top half of the backdrop is black, which allows the product to standout. The products are displayed staggered. In the top left corner you see two bright red boxes with the white bottles of Old Spice Talcum for men and Old Spice After- Shave Lotion in front of them...
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...1.1 Introduction Spices are the imperative ingredient to make food tasty and delicious. It is the most common and important ingredient for food items of our daily consumption. A Bangladeshi cannot think of a meal without using spices, it is our food habit and tradition. The history of spice is almost as old as human civilization. It is a history of lands discovered, empires built and brought down, wars won and lost, treaties signed and flouted, flavors sought and offered, and the rise and fall of different religious practices and beliefs. Spices were among the most valuable items of trade in ancient and medieval times. As long ago as 3500 BC the ancient Egyptians were using various spices for flavoring food, in cosmetics, and for embalming their dead. The use of spices spread through the Middle East to the eastern Mediterranean and Europe. Spices from China, Indonesia, India, and Ceylon (now Sri Lanka) were originally transported overland by donkey or camel caravans. For almost 5000 years, Arab intermediaries controlled the spice trade, until European explorers discovered a sea route to India and other spice producing countries in the East. 1.2 Background of the Study The report has done to complete the partial fulfillment of Effective Business Communication for Managers (EMBA_504) course. The entire report is done under close supervision and instruction of our honorable course instructor Engr. Kamrul Hassan. We have completed our report based on a comparative study...
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...Research Essay Proposal Topic: Spice Girls and the normalizing spread of girl power Using Spice Girls as a point of study, I intend to research the spread in American popular culture of the ‘girl power’ phenomenon. It would discuss the nature of the idea (that female appearance and sensuality, and equality need not be mutually exclusive), how the concept relates to perceptions of gender roles and power through the lens of girl culture (for mainly the tween and teen groups) and the ways in which Spice Girls – as a major cultural phenomenon of the 1990s – promoted and normalized the idea. Depending on available information and depending on what the word count will allow, the essay will also look into the origins of the idea within pop (eg. Riot Grrrl, statements by Madonna, etc) and touch upon critiques of the supposed feminist aspects of the girl power movement, linking it to materialistic and consumerist norms of American and western culture. Sources: Primary Spiers, B., Fruchtmann, U., Thompson, B., Fuller, K., and Curtis, J. Spice World: The Spice Girls Movie. Culver City, Calif: Columbia TriStar Home Video, 1998. Lyrics from selected songs from the albums Spice (1996), Spiceworld (1997) and Forever (2000). Assorted interviews will also be identified, quoted and analysed. Secondary Whiteley, S. Women and Popular Music: Sexuality, Identity, and Subjectivity. London: Routledge, 2000. Print. Inness, S. A., Millennium Girls: Today's Girls Around the World. Lanham, Md:...
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...A Summer Project Report ON CONSUMER BEHAVIOUR TOWARDS MASALA IN VARACHHA AREA IN SURAT AT “DHANHAR EXIM PVT.LTD.” Submitted to R.B.Institute of Management Studies IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide Prof. Pratima Shukla Company Guide Mr. Hitesh Vankawala Submitted by Rahul Paghdal Enrollment No.: 117460592036 Mehul Valangar Enrollment No.:117460592024 [Batch: 2011-13] MBA SEMESTER II R.B.Institute of Management Studies MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad 1 STUDENTS‟ DECLARATION We are (Rahul Paghdal & Mehul Valengar), hereby declare that the report for Summer Project entitled “CONSUMER BEHAVIOUR TOWARDS MASALA IN ARACHHA AREA IN SURAT” is a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged. Place: (Signature) Date: Rahul Paghdal Mehul Valengar 2 INSTITUTE‟S CERTIFICATE Certified that this Summer Project Report Titled “CONSUMER BEHAVIOUR TOWARDS MASALA IN VARACHHA AREA IN SURAT” is the bonafide work of Mr. Rahul Paghdal (Enrollment No.117460592036) and Mr. Mehul Valengar (Enrollment No117460592024), who carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation...
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...Spices; they come in a host of flavors, used in a variety of ways, and can be found in just about everything we eat. Whether it is the hot chili peppers or the ground substance we use to flavor our dishes, their use has become synonymous with the food signature of cultures around the world. Though the words hot and spicy are often used interchangeably, they may not always refer to the same thing. Wherein spice is a general term that pertain to any dried seed, fruit, root, bark, or vegetable substance and is primarily used for flavoring, coloring or preserving food (Wikipedia, 2014). Heat, on the other hand, is a more specific term associated with the pepper variety and other fruits that contain the active ingredient capsaicin, which is measured in Scoville Heat Units (SHU), also known as the Scoville scale (eatmorechiles, 2014). But why do people eat hot spicy foods? Whether they enjoy a little zing or crave the full burning sensation whenever they indulge in a hot dish; the answer may lie in several cultural and biological reasons. Cultures around the world have long valued food as part of their heritage. They incorporated spices to mark their flavor, resembling the cultural diversity, and even corresponding to the type environment where it has originated to some extent. We also take a look at some of the health benefits associated with eating spicy foods. Some research indicates that eating spicy foods can lower your calorie intake and speed up your metabolism...
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...HDDES Extracts (Pvt) Ltd is an organization involved in the extraction of essential oils from a variety of spices for the export market. Presently they export to UK, USA, and Europe. The spices / raw materials are sourced from their own plantations as well as from registered suppliers. The raw materials are of the “Organic” category as well as conventional types. The organization started its commercial operations in 2003 under the guidance of BOI and it is a leading company which is revolve in corporate environment with hierarchy driven by board of directors which positions are held by the members of family. It is a hundred percent Sri Lankan company which is specialized in manufacturing and exporting Spice, Oleoresins and Essential oils, extracted from Cinnamon Bark, Cinnamon Leaf, Clove Bud, Clove Stem, Ginger, Lemon grass, Mace, Citronella, Black Pepper, Nutmeg, Cardamom and Lime by the methods of Hydro/ Steam Distillation and Solvent Extraction followed by filtration, purification and conditioning while developing the Sri Lankan true identity to the world. The organizational success basically depends on the continuous Research and Development work, carried out to find out new products which are of importance to constant development of organizational growth that would be beneficial to all the stakeholders, by keeping product quality within organizational theme of “Quality is our Pride“. The dedicated efforts of the company to achieve excellence in product quality to match...
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...7/24/2011 Group | Aquamarine | EAST WEST UNIVERSITY MKT 101 Term Paper | [Square consumer products] | Submitted To: Mashruha Zabeen Dept. of Business Administration Submitted By: Salma Parvin Mahim (2010-2-10-) Aninda ( Adiba( Sumaiya ( Zubair ( Shatil Hasan (2010-3-10-166) Executive Summery Square Group is one of the largest groups of Bangladesh who provides a large range of product & service to its customers. Square group has been founded in 1991 and competing in the international market since 2002 and it is still developing day by day. They have been producing quality product in cheaper price and they have a variety of products. The Square group has been living to their name and improving the image of Bangladesh in front of the world. They provide authentic information for their customers and are devoted towards customer satisfaction. We have learnt a lot of things from them and wish them good luck for their journey to prosperity. Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE...
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...Curry: Where did it come from? Spices found in a lamb vindaloo were also found in food remains dating back 4,000 years Curry is such a British favourite, the UK celebrates National Curry Week, but how was the food invented? The UK has adopted curry as a "national dish", with more than 9,000 Indian, Pakistani and Bangladeshi restaurants and the creation of British-Asian dishes such as chicken tikka masala and balti, says the National Curry Week website. It says about 23 million people eat curry regularly. Since its inception, the word curry has "changed its meaning and become universal as a menu word", says Alan Davidson, in the Oxford Companion to Food. Once it just meant Indian food, but "it now denotes various kinds of dish in numerous different parts of the world, but all are savoury and all are spiced," it reads. "Everywhere the cuisine is enjoyed has its own variations and peculiarities," says the National Curry Week spokesperson. An English cookbook, The Forme of Cury, was published in the 1390s, and all hot food was called "cury" from the French word cuire, meaning to cook. Alan Davidson writes however that curry comes from the Tamil word kari, or spiced sauce, which was originally a thin, soup-like, spiced dressing served in southern India, amongst many other stew-like dressings for meat and vegetables. The most complex and sophisticated puree sauces are made in Asia and Mexico. The sauce or "gravy" for many Indian and Thai dishes begins with finely ground...
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...the curry leaves and red chilies and fry for about 10 seconds. • Add the chopped mushrooms and stir well, until they get coated with oil. • Add salt and cook with the lid on, until the mushrooms start sweating and become soft. • Mix in the tamarind mixture and cook on open fire, till the gravy gets thick and starts sticking to the mushrooms. • Add the ground spices and salt and fry for another 3 to 4 minutes. • Remove from fire and serve hot with rice or rotis. shahi mushroom 200 gm mushroom 4 onion (pyaj) 7-8 tomato (tamatar) 1 piece ginger (adrak) 2 green chilly (hari mirch) 1/2 tsp salt namak 1/2 tsp red chilly powder (lal mirch) 1/2 tsp spice blend (garam masala) 1 tsp sugar 1 cup cream (malai) 1/2 cup cashew nut (kaju) 3 tbsp clarified butter (ghee) How to make shahi mushroom: Cut mushrooms into 2 pieces. Finely chop all the other vegetables. Heat ghee in a pan and fry onions until it turns pink. Then fry ginger, green chilies and tomato. When tomato soften remove it from the flame. Grind it in a mixer. Then cook in the pan and also add salt, red chilly powder, spice blend, sugar, cream and cashew nuts powder. Cook for 2-3 minutes and then add mushroom. Cook at low...
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...FINAL GROUP REPORT ON “RADHUNI” [pic] Letter of Transmittal 27th April, 2010 Sumon, Stanley Rodrick The course teacher Principle of management American International University Bangladesh Banani, Dhaka-1213. Subject: Submission of report. Dear Sir, It is our great pleasure to put forward this report that you assigned us on “A study on a Brand” which is the “RADHUNI”. We have tried our best to bring about our research objective effectively. Under your supervision we have completed our respective job. In our observation we tried to find out the present situation and try to present in our report. By doing this report we have learned many things that will help us in the future. This is a real life report so that we will always be available for any supplementary that may oblige. We are giving you thanks again for giving us a chance to present a report to you and hope it will positively help us. Yours Sincerely, • Roy,Supta • Siju,Mariyam Akhter • Shanta,Sharmin Shahin • Ahmed,Salvana • Chowdhury,Farzana Mustafa Acknowledgement i) Acknowledgement: First of all we would like to thank the Almighty for giving us the time, patience, energy and will power to finish this assignment. Then we would like to thank our course instructor Mr. Sumon, Stanley Rodrick for making us do this assignment...
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...many think of curry they automatically think Indian cuisine, many kitchens across the nation now have the spice in there spice cabinets. The word curry refers to both a spice mixture and a style of cooking. Curry is a spice used in a dish of meat, vegetables, etc., cooked in an Indian-styles spicy sauce and served with rice, bread or flatbreads like Roti. (http://www.merriam-webster.com) It is usually a golden yellow mustard colored spice that includes a mixture of various eastern/Asian spices like cumin, coriander, turmeric, ginger, cloves and many other ingredients Curry comes from the word Khari which means sauce in India. Curry can be traced to being used in 1700 BC Mesopotamia. Found to be used outside of India in countries like Japan, China, Thailand, Pakistan, Vietnam, Indonesia, Africa, and even the Caribbean (http://www.indepthinfo.com/curry/history.shtml). Due to its use in so many different countries the cultures vary as well as the ingredients used to prepare the spice. Depending on the ingredients used the curry spice can range from mild to really spicy and yellow to red. The ingredients used can also alter the aroma the curry releases once it is used. Aside from its usefulness in the kitchen, curry is known to be helpful in many other ways. It is frequently used in traditional Indian cooking. However, there are several other uses for curry powder that can spice up an average dinner anywhere or add a kick to an everyday dessert. Some may even improve the user's health...
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...(Boneless)Cut small pieces of chicken and wash nicely. Squeeze off all water. Then sprinkle Salt (1/2 tsp), red chili powder (1/2 tsp), a pinch of orange red color, garam masala (1/2 tsp). Mix well. Heal Oil in a non-stick pan and put laung (2-3pcs), and cinnamon/dalchini (2pcs) and then put the marinated chicken pieces. For Gravy: * Make tomato puree of ½ kg tomatoes (Boil tomatoes in 2 cups water till very soft. Wait til the water cools down and then blend them well. Then strain the puree. * Butter – 2-3 table spn * Dry Spices (Salt -3/4 tsp, Red Chili pwdr- ½ tsp, Dhaniya pwdr- ½ tsp, Jeera pwdr – ½ tsp, Black pepper- ½ tsp, Garam Masala- ¾ tsp) * Green chilles – 1-2 finely chopped * Tomato Ketchup – 2-3 table spn * Garlic paste – 1 tsp * Ginger – 2 tsp finely chopped * Cream – ½ cup * Kasoori Methi -3table spn Heat butter in a kadai. Then add green chillies, garlic paste, ginger and all dry spices. Stir with butter for a minute. Then add tomato puree and ketchup. Cook on high flame for 20 minutes or till gravy is thick. Then add chicken pieces cooked before. Cook chicken in gravy for 10 mins on medium flame. Then add kassori methi and stir well. Cream must be added only when heating the recipe before serving. Donot overcook the recipe with cream. Garnish with ginger slices, Dhaniya (finely chopped), cream (1tsp), and garam masala (a...
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...Table of Contents 1. Market Description a. Target Market 4 b. Company’s Position 5 c. Major Segmentations 6 d. Why Customers Buy Radhuni Powdered Spices 7 2. Product Review a. Product 8 b. Images of Products 9 c. Prices 11 d. Product Life Cycle 12 e. Implementation of Product 13 f. Brand Share 14 3. Review of Competition a. Major Competitors 15 b. 4 Ps of Competitors 18 4. Review of Distribution 20 5. Threats & Opportunities Analysis a. SWOT Analysis 21 b. Problems 22 c. Solutions 22 6. Objectives & Issues a. Company’s Mission Statement 23 b. Company’s Marketing Objectives 23 7. Conclusion 24 Target Market: Initially for target the market we will go for women who are living in urban areas. In this case, we followed geographic segmentation and the demographic segmentation as well. They can be either housewives or service holders. The causes behind of targeting urban women are – First- The price of the product, as the price of this product is a bit high which is only affordable by the urban people. Because we all know that the people...
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