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Spin Doctoring

In: Philosophy and Psychology

Submitted By Jdannis
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Week 4 Homework
Spin Doctoring

Which paths(s) to persuasion is/are present in the global warming case?

Both paths can be present in this, or any case. The peripheral route could occur if people who are listing, watching or discussing the global warming case are conserved with cues, such as fear of the ice caps melting. This route can occur when people are induced by incidental cues, such as fear, or attractiveness, likeness to the listener, or desire, or any of the opposites (Myers, 08, pp 232-234). For example I may like the tone of voice of one president candidate while discussing the global warming issue, or I may like the others face, or I could be turned off by one of the two, If this helped make my decision then I went the peripheral route. On the other hand if I was more focused on the issues, or was actively involved and analytical of the issues then I would most likely follow the logical path, which is the Central Route. The Central Route occurs when interested people focus on the arguments and respond accordingly, this means I am less likely to be focused on the speaker’s attractiveness, or voice when making my decision (Myers, 08, pp 232-234). Thus the route I take, peripheral or central, is dependent upon my motivation or demotivation on the issues, global warming or otherwise.

How does the tobacco industry example fit into our understanding of impression management? Impression management is all about controlling ones, or an organizations, emotions, image, and behaving in a way that shows ones, or an organizations, in an encouraging or positive light (Myers, 08, p 73) This can be difficult to do given some circumstances, being on trial for murder or being a company that is required to post negative heath risk on the packaging of its products is another. In 1966 this occurred when the Surgeon General, William Stewart, in 1966

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