...Islands, Africa, and the Caribbean, where it is available fresh, canned, or bottled. Coconuts for drinking are served fresh, chilled or packaged in many places. They are often sold by street vendors who cut them open with machetes or similar implements in front of customers. Coconut water can also be found in ordinary cans, tetra paks, or plastic bottles (sometimes with coconut pulp or coconut jelly included). Bottled coconut water has a shelf life of 24 months.[citation needed] In recent years, coconut water has been marketed as a natural energy or sports drink due to its high potassium and mineral content. Marketers have also promoted coconut water for having low levels of fat, carbohydrates, and calories. However, marketing claims attributing tremendous health benefits to coconut water are largely unfounded.[2] Unless the coconut has been damaged, it is likely sterile. There is a single documented case where coconut water has been used as an intravenous hydration fluid when where medical saline was unavailable.[3] Although this is not generally recommended by most physicians today, it was a common practice during the Khmer Rouge regime in Cambodia from 1975 to 1979.[4][5] ------------------------------------------------- Composition[edit] Coconut water has a high potassium content and contains antioxidants.[6] It also contains cytokinins[7] which promote plant cell division and growth. Other biologically active...
Words: 755 - Pages: 4
...Gatorade | Marketing and Channel Distribution: Dr. Sean D. JassoJorge Serafio 861080548 | TA Connie Kuo | Discussion 21June 11, 2013 | Abstract: Gatorade is the single most popular sports drink in the world. This paper will examine Gatorade’s current marketing strategy and discuss the channels of distribution exploring the company’s production, supply chain management, vendor purchasing and sales. It is my goal that after reading this paper you will have an in depth understanding of how the Gatorade company operates and is continually working to expand their market share while maintaining their brand image and building their brand equity. Gatorade, is it in you? | | Table of Contents FINANCIAL COMPANY OVERVIEW 2 FINANCIAL SUMMARY 2 CURRENT MARKETING SITUATION 2 MARKET DESCRIPTION 3 PRODUCT REVIEW 3 COMPETITIVE REVIEW 4 CHANNELS AND LOGISTICS REVIEW 5 SWOT ANALYSIS 6 OBJECTIVES AND ISSUES 9 MARKETING STRATEGY 10 ACTION PROGRAMS 13 BUDGETS 14 WORKS CITED 16 FINANCIAL COMPANY OVERVIEW (End) Year | Revenue | Profit | Profit Margin | Growth Rate | Stock Price | EPS | Dec ‘12 | $65.49B | $6.17B | .94% | -1.52% | $68.43 | $3.92 | Dec ‘11 | $66.5B | $6.44B | .97% | 14.98% | $66.35 | $4.03 | Dec ‘10 | $57.84B | $6.32B | 1.09% | 33.79% | $65.33 | $3.91 | Dec ‘09 | $43.23B | $5.95B | 1.38% | -.04% | $60.80 | $3.77 | Dec ‘08 | $43.25B | $5.14B | 1.18% | - | $54.77 | $3.21 | FINANCIAL SUMMARY Over the course of the last five...
Words: 4047 - Pages: 17
...Goals, Outcome Statements and Budget Estimates of The Federal Government of Pakistan Compiled by Tariq Husain (thusain@rabt-e-nau.com) for Rabt-e-Nau (www.rabt-e-nau.com) Islamabad Resource Number: GOVERN-R-001 on the Website 31 January 2011 Introduction In June 2010, the Finance Division of the Government of Pakistan presented an innovative budget document, called the Green Book, or the Federal Medium Term Budget Estimates for Service Delivery 2010-13 (http://finance.gov.pk/budget/mtbf_2010_13.pdf). The purpose, as stated in its Preface, “is to provide Parliament and other stakeholders with the clearest possible statement of the services which are to be delivered and the investments to be undertaken through the application of the funds appropriated by Parliament and, equally importantly, the results which are expected to be achieved in terms of the achievement of goals of public sector activity and the benefits expected to accrue to different population groups from the activities of the Federal Government. The publication of the Green Book marks a major step forward in enhancing the transparency of the federal budget.” The Preface highlights the innovative features of the Green Book in the following words: (a) The Green Book uses the 3-year framework for budgetary planning which lies at the heart of the MTBF reforms. Under this process ministries make their plans and prepare budgetary estimates for a rolling 3-year budgetary horizon. (b) The centerpiece of the Green...
Words: 6030 - Pages: 25
...Should School Start Later According to the Center for Disease Control, CDC, inadequate sleep in teens can be related to obesity, immune system disruption, and migraines. It can also create health risk behaviors such as smoking, drinking, fighting, depression and suicidal thoughts. Teens’ sleep patterns are disrupted by the times that they have to get up in the morning. The early school schedule forces kids to get up earlier to catch a bus or get themselves ready. School districts should change the start time to later. First, later start times reduced the number of times kids were tardy or absent. It also minimized the dropout rate. According to the U.S. Department of Education, more than 84% of students graduated on time in 2016. Changing...
Words: 415 - Pages: 2
...• Today the Indian Market for Carbonated Drinks is worth more than Rs.17000 crore The present scenario of the carbonated drinks market is duopoly* situation. Although in every place there are local competitors and there is a huge unorganized flavored water market. As far as the carbonated drinks are concerned there are only two brands (as per the Market Share). – Coke (57.8%) – Pepsi (35.6%) *A duopoly is a competitive situation where there are two competitors, normally of roughly equal size. Coca-Cola BACKGROUND Coca- Cola Milestones • • • • • • • • • 1886: Founded by John Pemberton 1887: Registered as trademark. 1895: Sold in every state & territory in US. 2003: Headquartered in Atlanta with divisions & local operations in over 200 countries worldwide. 70% income outside US. 1970s: Entered Indian Market for the 1st time 1977: Exited the Indian Market 1993: Re-entry in India 1993-2003 : Invested more than US $1b in India- top international investor. 2003-2008: No. 1 soft drink company in India. Coca- Cola Products in India • • • • • • • • • Coke Diet Coke Thums Up Sprite Limca Maaza Fanta Georgia...
Words: 1847 - Pages: 8
...Management of overweight and obesity in adults The proportion of Australians who are overweight or obese has increased markedly over the past 20 years. An estimated 2.5 million Australian adults (about 1 in 5 men and 1 in 6 women) are obese and a further 4.9 million are overweight but not obese, based on 2004–2005 data. A greater proportion of premature death and illness in Australia is now caused by excess body fat than by tobacco smoking or high blood pressure.1 Unhealthy weight gain occurs when energy intake from food is greater than energy expended through physical activity. Environmental, cultural, genetic and lifestyle factors all contribute to overweight and obesity. Physical inactivity and overeating are the major modifiable contributors to the problem of obesity. GPs, practice nurses, exercise physiologists, dietitians and other health professionals can help people correct the imbalance between energy intake and expenditure by giving reliable, individually tailored advice about physical activity, sedentary behaviours and long-term patterns of healthy eating. O besity is itself a disease state, and is also a risk factor for many chronic disease conditions. Obesity:2,3 ♥ reduces life expectancy ♥ ♥ increases the risk of coronary heart disease, stroke and gout strongly predicts increased risk of type 2 diabetes, insulin resistance, hypertension, dyslipidaemia, gall bladder disease and non-alcoholic fatty liver disease...
Words: 1813 - Pages: 8
...Community assessment and analysis Presentation Red group Interview with Community health Nurse Essex County New Jersey Demographic of Essex County Essex County is located in the North eastern part of new jersey. The history of Essex county dates back to 1666 when 30 families from Connecticut established settlement along the banks of Passaic river. Essex County was officially established in 1682 by east jersey legislature. Essex County is 129.631 square miles. The Geopolitical communities are designed by natural or human made boundaries (Maurer and Smith, 2009). It holds community safer for the residents and the governing body. Essex County is bordered by human made boundaries. The weather of the community fluctuates according to the seasons. The usual temperature throughout winter stays within 24 to 42 degrees Fahrenheit. In the summer, it hikes up, and ranges between at 68 to 85 Fahrenheit. Natural disasters like flood, blizzards, snowstorms, heavy rains hurricanes, power outrage, water shortage common here. Essex county is the second most densely populated county in new jersey As of 2010 census population was 783969. The county is made up of 22 municipalities which are widely diverse encompassing large inner-city communities. Essex’s county’s economic wealth is not distributed uniformly across all...
Words: 2461 - Pages: 10
...least 135,000 jobs in the UK as a whole, about 20,000 being directly provided by soft drink companies while about 115,000 from the wider supply chain. Carbonated drinks are getting increasing universal appeal among UK consumes, with a penetration rate of about 90 percent. This is especially due to their cheap price positioning that has resulted in consistent up growth in volume since the recession. The good performance of carbonated drinks is also as a result of intense product innovation by major industry players, making the UK soft drink market a highly competitive and dynamic competitive marketplace. However, the UK soft drink market is highly sensitive to market shock waves and increasing public health concerns over the role of soft drinking in such conditions as diabetes. The industry is also negatively impacted by poor weather during the UK summer months and decreased spending power among consumers. Nonetheless, soft drinks products have continued to experience rising average selling prices as a result of rising commodity costs and kept the value growth on the high. The performance of the UK soft drink market is projected to accelerate, with...
Words: 2332 - Pages: 10
...CADBURY INDIA LIMITED Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury, 2007), launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product, Cadbury Choco Slim, a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious and can afford to pay for a product that serves their purpose. Throughout this project we will cover particular segments and the marketing mix strategically implemented for this selected segmented in order to achieve maximum profit and customer satisfaction. Personal interviews of various customers and their families have seemed successful for the acceptability of Choco Slim. The use of internet has been very helpful in obtaining various data which were further implemented in our project to describe our suggested product in much more detail. The use of graphs and charts has been made for a more vivid visual experience of the results that were fetched via our research. CHOCOLATE Let’s get familiar with our taste buds. What is chocolate? Where does it come from? What is it made of? These questions are some of the basic ones that we usually forget to ask ourselves as we are mesmerized with chocolates and its sweet, soothing and insatiable taste. Chocolate is a delicacy, a...
Words: 3025 - Pages: 13
...children cash to buy nutrition than to make lunches at home. The two-parent working household means that there is petite time for the parentages to fix for work and establish packed lunches for their descendants. Fast foods and restaurant meals incline to cover high levels of soaked fasts, fat and flavors that surpass the optional averages for a wells life (St-Onge et al., 2003). In adding, the children favor sodas and other drinks that comprise lot of sugar and eventually increase the level of dynamism consumption per day. Insufficient workout and accumulation of greasy deposits in the body lead to the fatness and in later on in life, such people become disposed to diabetics. The education of changing ingesting designs under the realm of a division of finances called microeconomics. Finances are the communal science that contracts with the distribution of scarce capitals by investigative how the services of demand and source control who gets what and at what price. In an unrestricted market state, the forces of request and source are predictable to function freely such that the symmetry price is solely strong-minded by the connection of the demand and source curve. In repetition however, administrations and several players in the marketplace delay with the process of free market and as a consequence, prices are slanted. The education of microeconomics is worried with the reasons behind such misrepresentations and its effects....
Words: 1307 - Pages: 6
...to buy nutrition than to make lunches at home. The two-parent working household means that there is petite time for the parentages to fix for work and establish packed lunches for their descendants. Fast foods and restaurant meals incline to cover high levels of soaked fats, fat and flavors that surpass the optional averages for a well life (St-Onge et al., 2003). In adding, the children favor sodas and other drinks that comprise lot of sugar and eventually increase the level of dynamism consumption per day. Insufficient workout and accumulation of greasy deposits in the body lead to the fatness and in later on in life, such people become disposed to to diabetics. The education of changing ingesting designs falls under the realm of a division of finances called microeconomics. Finances are the communal science that contracts with the distribution of scarce capitals by investigative how the services of demand and source control who gets what and at what price. In an unrestricted market state, the forces of request and source are predictable to function freely such that the symmetry price is solely strong-minded by the connection of the demand and source curve. In repetition however, administrations and several players in the marketplace delay with the process of free market and as a consequence, prices are slanted. The education of microeconomics is worried with the reasons behind such misrepresentations and its effects. Changing food...
Words: 1307 - Pages: 6
...Race and Ethnicity Should racial profiling be a legitimate law-enforcement policy in some areas? Should Affirmative Action for state university enrollment be continued? Should the primary method of public school funding--property taxes in individual school districts--be amended to create more fairness in schools? Should high-school history classes and social-studies curriculum be changed to reflect diversity and multicultural perspectives? Should Christmas, Easter, and other religious observances be considered national holidays? If a university offers "African-American Studies" or "Black Studies" as courses, should it also offer "European-American Studies" or "White Studies"? How do certain television programs perpetuate racial or ethnic stereotypes? Should Columbus Day be discontinued in favor of a new post-colonial perspective? Should schools only purchase textbooks that offer revised or alternative histories of historical events? What should be done about racial disparities in the sentencing of criminals? Should the American government pay reparations and return land to Native Americans? Should hate groups have the right to distribute literature on university campuses? If research shows that certain racial or ethnic groups receive poorer medical care on average, how should this problem be corrected? Should governmental organizations have staffs that accurately reflect the racial, ethnic, and gender balance in society? Gender and Sexuality What should be...
Words: 4167 - Pages: 17
...Marketing Management Final 3-28-2012 Coca-Cola Executive Summary This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey. • Leverage the company assets by brand extension into water-based, slightly sweetened refreshment drinks to meet more health-conscious consumers. • Diversify offerings outside the non-alcoholic beverage market, leveraging the vast distribution network. Introduction Coca-Cola was born in Atlanta, Georgia, on May 8, 1886 by Dr. John Stith Pemberton, a local pharmacist. Dr. Pemberton produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed. During the first year, sales averaged a modest nine drinks per day. Today, over 6 trillion servings of Coca-Cola have been enjoyed worldwide and Coca-Cola has over 400 brands...
Words: 3255 - Pages: 14
...varsity men’s and women’s soccer, tennis, track and field, and swimming and diving who completed a survey on nutrition knowledge and attitudes. The mean total point score on the survey was 17.48 + 1.71. The mean score on knowledge questions on the survey was 11.59 + 3.14 or 46.3%. Females had a slightly higher mean score (12.3+ 3.03 or 49.2%) than males (10.9 + 3.13 or 43.6%) on the knowledge questions. The mean score on attitude questions was 5.89+ 1.67 or 58.9%. Females had a slightly higher mean score (6.19 + 1.53 or 61.9%) than the males (5.60 + 1.76 or 56%) on the attitude questions. A multiple regression analysis for impact of sport, gender, class rank, previous nutrition course, and eating situation on total score on the survey gave an overall R2 of 0.174 (F= 3.75, p= 0.004). There was no significant unique effect of class rank (p = 0.084), sport (p= 0.079), and eating situation (p= 0.079) for this model. The unique effect of gender (p= 0.003) and taking a nutrition course (p= 0.036) were statistically significant. Even though the proposed model was statistically significant, it did not adequately predict performance on the survey. The model predicted that females were to score 2.5 points higher on the survey than males and that those who reported taking a nutrition course in the past were to score 1.7 points lower than those who had not taken a nutrition course. This most likely reflects the relatively small...
Words: 5857 - Pages: 24
...Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The company’s headquarters are in New York and employs over 200,000 people. In 2006, Michael D. White became the CEO of PepsiCo International, and in 2007 Indra K. Nooyi became the CEO of PepsiCo. PepsiCo has received many awards and recognitions over the years, including being ranked in the top 25 of the best global brands, ranking number four overall by Diversity Inc, and earning the Green Award by the Environmental Protection Agency. COMPANY AND MARKETING HISTORY The Pepsi recipe was developed by pharmacist Caleb Bradham in the 1890s. Originally marketed under the unassuming name “Brad’s Drink,” Bradham’s creation was renamed Pepsi-Cola in 1898 due to the pepsin and kola nut ingredients used. Awareness of Bradham’s new creation spread quickly, and in 1902 he decided to create the Pepsi-Cola Company so people everywhere...
Words: 8703 - Pages: 35
