Premium Essay

Sport Oberymer

In: Business and Management

Submitted By sunnyd1
Words 3945
Pages 16
[Sport Obermeyer Case Analysis] | How to plan and forecast in an environment with variable demand and long lead time via the use of speculative vs. reactive capacity |

Table of Contents

Executive Summary Page
Part 1 Executive Summary 3
Issue Identification
Part 2 Immediate Issues 4
Part 3 Systemic Issues 4
Environmental & Root Cause Analysis
Part 4 Qualitative Analysis 8
Part 5 Quantitative Analysis 9
Alternatives &/or Options
Part 6 Alternatives 10
Recommendations
Part 7 Recommendation 15
Implementation
Part 8 Recommendation Implementation Plan 17
Monitor & Control
Part 9 Monitor and Control 19
Conclusion
Part 10 Conclusion 20

Part 1: Executive Summary
Sport Obermeyer was founded by Klaus Obermeyer, with the intentions to provide the U.S skier market with the same stylish clothing found in Germany. Sport Obermeyer eventually developed into one of the major competitors in the U.S skiwear market.
The production process for Sport Obermeyer’s product lines began a full year and a half before the product actually hits the retail stores. They are using a multi-phase production process. First, production process is received by Obersport in February; the second production phase begins in April/May and continues until August.
Sport Obermeyer is starting its initial task for the 1993-1994 skiwear line. They must make a decision on where to source production well before feedback is even received from their previous year’s line. Sport Obermeyer is currently operating in an environment where the planning and production cycle occurs almost two years in advance. This increases the uncertainty of demand, thus making accurate forecasting extremely difficult.
By sourcing production in both Hong Kong and China, Obermeyer can benefit from each

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