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Sports Advertsing

In: Business and Management

Submitted By adrian1234
Words 267
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Sports and IMC Advertising

1. IMC stands for Integrated Marketing Communications which is when a company coordinates a message about the brands and product using a variety of sources. It is different than advertising because it doesn’t just use images to get the brand or product out, but it also uses many sources to inform the consumer about the product. This method also helps build relationships with consumers and important groups.

2. Brands have a different types of relationships with Sports consumers. They have a deep and personal relationship with each other for a better understanding of the brand and figure out ways to evolve the brand and get it out to other consumers. They want to get the brand out through the eyes of the consumer.

3. The advantages of interactive communications are that they let the consumer interact with the brand and help them refine their product/brand fit for the consumers. Companies encourage feedback from consumers. This shows a sense of loyalty to the brand from the consumers. This way is better than the traditional way because the traditional way would just design the ad, post it for the world and hope for revenue to pile in.

4. There are various dimensions for the source, message, and the receiver. For source, there is the Sponsor, Author, and Persona. The message includes Autobiography, Narrative, and Drama. The receiver dimension includes Implied Sponsorial and Actual Consumers.

5. Brands seek to develop relationships with other brands and corporations to be able and expand on ideas and make the brand bigger and more interesting to the...

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