...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
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...The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike's marketing strategy is accepted to be an important component of the company's...
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...Sport Experience Audit The purpose of this assignment is to give students the opportunity to visit a sporting event/activity and evaluate the key elements comprising the sport experience based on information learned during class. Your task is to apply classroom material to a real-world sport/leisure setting. For this assignment, you are to visit/attend a sporting event or facility and perform a qualitative assessment of the spectator/participant experience. By analyzing the activity you should heighten your understanding of consumers' reactions to the activity or event and understand how to better meet customers’ needs as a facility/event manager. Written Assignment 1. Describe/Identify the following Event General Information: a. Name of event b. Women’s College Basketball: LSU vs. Indiana St. b. Day/date/time of event a. Tuesday, December 3, 2013 @ 11:30 a.m. c. Location/facility where event was held a. Baton Rouge, LA: Pete Maravich Center d. Description of the event a. Exhibition game played between two teams for the duration of two 20-minute halves. e. Number of participants and spectators a. Participants/Spectators: f. Associated events? a. Men’s College Basketball b. Women’s College Volleyball 2. Describe/Identify the arrangement of the following Facility and Support Services a. Communications ...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...English 190 7 March 2014 Playing with the Boys Sports have been a tremendous part of society all over the world for hundreds of years. From ancient competitions such as the first Olympic games in Greece, to modern exhibitions like the World Series or the Super Bowl, sports are a cherished and important tradition to many. Women were excluded from the first Olympic games in 776 B.C. They held their own games to honor the goddess, Hera, ruler of women and earth (History of Women). This is where separation and inequality first began for women in the competitive and discriminatory world of sports. In almost every modern sport, women are forced to play under different rules, lighter or smaller equipment, and receive less pay or less support for their hard work and dedication. Women have spent hundreds of years defending their rights, and they should not be taken away when it comes to the sports scene. Women deserve every ounce of respect as men in any and all categories, including athletics. There is no denying there are certain differences between a man and a woman's body. Generally speaking, men are taller, faster and have more upper body strength than women (Caitlin). But these differences in anatomy do not merit sports fans to ridicule or make a mockery of women's athletics. Women's sports have often been the butt of jokes and the object of derision, despite the fact that female athletes put every ounce of dedication into their sport as their male counterparts. They sweat, hurt,...
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...The sport of ice hockey has been a significant part of my life personally from a young age all the way to my high school years. Contrary to popular belief hockey is actually not such a violent, physical sport I’ve learned it's one with lots of community and class. The NHS values of character are definitely exemplified within the sport. Helping and teamwork are one of the most needed things in the sport as you have to be willing to help your teammates out, some of which feel like your brothers. In hockey it's all about sticking up for one another, in my own experience I’ve seen my teammates get hit real hard, I had to stick up for him because that's what a true teammate would do. Being fair may not always be a possibility in hockey but you have to try as often as possible, I’ve seen other players who consistently take penalties, thus holding the team back. It also isn’t playing fair or respectful to be taking penalties, for myself I can say I followed that in the sport by taking almost no penalties. Respect isn’t only limited to teammates but to coaches as...
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...Today, sport to most people is something that is a part of their weekly schedule. It can be hard to imagine that a lot of the popular sports that are played today were not around a few hundred years ago. In the beginning, sport wasn’t played for enjoyment or entertainment. It was seen as an act of survival with only a few activities such as hunting and fishing taking place. As time progressed, more sporting activities were introduced such as running, skiing and skating. However similarly, these activities were introduced as modes of transport in order to enable people to get around. Sport has evolved from basic activities which were not taken seriously and done for entertainment and merry making, to one of the most common and extremely popular activities for people to participate in. “Sport is a socially constructed phenomenon,...
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...Why 6th Grade Should be able to Participate in School Sports Why should 6th graders be able to participate in school sports? My school, West Franklin Middle School, does not allow 6th graders to play any sport except track, unlike other schools. Other schools allow their 6th graders to play sports except for wrestling or football, of course, because kids could get seriously injured. Sports for 6th graders that play sports help build their self-esteem. Sports are an important factor in helping to build self esteem. Self esteem is something that needs to be learned at a young age, so the sooner that a kid can start to play sports, the better. Some kids do not have the means to play sports before school offers them, so 6th grade is a starting...
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...In my four years of high school sports were a major part of my education. Sports not only helped me physically but mentally they pushed me to keep my grades up so I could continue to keep playing. I would say football was a big impact on me, football let me get all my anger out and really learn how to play the game. My biggest role in football was a lineman, even though lineman wasn’t the best spot it is one of the most important job to do. In the role of a lineman, you have to be a big role model to not only the underclassmen but to the rest of your team. After I got to know the game of football more I thought to help others that didn’t know how to play. Throughout the four years of my high school I tried recruiting new members to every sport...
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...clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it from other sports companies; it creates motivational short videos, which promote sport and inspire people to stay fit. Hence, making an accent on sport, but not sportswear, Nike attracts customers in nonintrusive manner. In 2013, the total revenue of the company was $25.3 billion (Hall 2005). Adidas is a German sportswear company founded in 1924 by Adolf Dassler (Frenkel & Scott 2002). As well as Nike, Adidas focuses mainly on various types of sportswear, such as shoes, clothes, equipment and so on. The feature of Adidas manufacture is providing specific equipment for different kinds of sports, like tennis, baseball, basketball, skateboarding and cricket. The company’s total revenue was €14.49 billion in 2013 (Greeley 2014). Nike and Adidas offer similar services to clients; nevertheless, none of them have received the irrevocable advantage yet. Hence, each company has its own large audience of clients, which find something they like in a chosen sportswear provider. The analysis of the companies’ marketing principles will give an opportunity to understand what advantages and disadvantages attract or distract clients. Nike orients its products mostly on sportsmen and athletes, though they are also widely used by people who are not fond of sport. In order to target as many sportsmen...
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...Screaming is a family sports comedy starring Will Ferrell, and Phil Duvall. In this movie Will Ferrell plays the role of a soccer Dad (Phil Weston) who is an average father who runs his own vitamin store. Phil ends up stepping up to become coach of his sons soccer team after the coach quits and no other parents volunteer. As the movie progresses Phil’s coaching style undergoes a transformation from being centered on learning and having fun, to being solely focused on winning the championship. Although this movie initially appears to be nothing more than a rather pointless comedy, it actually touches on many issues and controversies going on today in sports. Through the parents actions, and the way the kids react to different styles of coaching, the issues of sports for children, and race and ethnicity in sport are clearly displayed throughout the movie. From the very start of this movie clearly displays parents, especially fathers who push their sons very aggressively to succeed in sports. In fact the opening line of this movie is Phil Weston stating: “I was born a baby, a blank slate. I thought I was in control of my own destiny, and then I met my dad.” Following the quote, a baby version of Phil is handed a mini soccer ball from his father (Buck) and he tells him “You better be good at this stuff.” Just from this opening scene the viewer can clearly see the pressure to succeed in sports placed upon children from their parents. Coakly states that “sports are highly visable activites...
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...Beneficial Sport Activities There are numerous benefits that you can obtained as a child or adult through the involvement of sport activities. These benefits are a significant characteristic and representation of our choices, responsibilities, and actions. Every skill you learned while in sports can be used to build positive structure and character. Sport activities involve physical benefits, personal benefits, and social benefits. These featured benefits apply to both sexes and people of all ages. Although an assistant professor of sociology, at Wittenburg University in Ohio, states, “Participating in athletics helps students perform well in academically during high school more than any other extracurricular activity.” According to an article on the America.gov Webitse, she explains, “They benefit developmentally in terms of building self-confidence and self- esteem and the ability to problem-solve; they develop socially in that they build relationships with students and teachers and parents that can act as resources for them in terms of their academics.” Being involved in sports as a young child can help build a foundation for cooperative play, teamwork, and good sportsmanship. It is extremely beneficial to participate with sports in your childhood. The article, “The Amazing Benefits of Sports For Kids,” simply expresses that researches indicate that sports help children develop physical skill, get exercise, make friends, have fun, learn to play as a member of a team...
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...I was just four years old when my father first put me into sports. I started with baseball and slowly picked up basketball. Sports have helped me become who I am by making me have good grades, teaching me how to be a part of a team and how to be lionhearted. Growing up my father was very strict and good grades were everything to him. In order to play sports or do anything I couldn’t get anything lower than a C. I remember one time specifically in middle school I had a D in one class and I was not allowed to play until I got it up. This killed me inside because I had practiced all week and not only did I let my father down I let myself, my team and my coach down by not being able to play that week. Another situation i remember was sophomore year when someone with half my talent was allowed to play varsity instead of me since my grades weren’t good. Both these situations forced me to realize that sports mean too much to me for me to not pass and then basketball became my motivation for school....
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...become important in sport performance? 3 2.2 A brief history of technology used to improve performance. 3 3. Technology used to aid sport performance …...... 3 4.1 Footbounaut ……………………………………………………... 3 4.2 Ingestible Pills ……………………................................................ 5 4.3 Sensors ……………………………………………………...…..... 6 4.4 Fitmodo …………………………………………………………... 7 4. Future of sport performance technology ……… 9 5. Conclusion ………………………………………………………. 11 6. References ……………………………………………………… 13 Student’s name Tutor Course Date of submission Technology Used to Improve Performance in Sports Introduction As the world's sport keeps on changing, so does the use of technology keep improving. In the modern day sports, there has been tremendous development in the field of sport with new technology being unveiled in every sport. The use of technological improvement to enhance the game, for example, the hawk-eye technology while others are meant to help the players in their exercises, training, injury treatment and nutrition. There is some computer software designed for fitness and nutrition professional and they are used to organize data and produce reports. Some of this software includes; teams beep test and body byte. In this paper, I will focus on new sports technology such as Footbounaut, Ingestible Pills, Sensors and Fitmodo. The Team Beep test Background information Why technology has become important in sport performance? In...
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...For more than 80 years, Adidas has been a top tier brand contender in the world of sports apparel, consistently innovating and delivering best in class footwear, clothing and accessories. At year end 2002, Adidas was the ‘number two’ sporting goods company in the world, with more than 100 million pairs of sport shoes and 170 million textile pieces sold annually. Thanks to a refocused business structure headed up by Herbert Hainer, Adidas became part of the Adidas-Salomon AG global sporting goods group, with a strong growth profile and a clear strategic vision to be ‘the world leader in the sports market’. To achieve this mission, Adidas builds on a set of distinctive core competencies and values which differentiate it from competitors. With a strong brand built on a heritage of innovation in sporting goods technologies and association with iconic succesful athletes, Adidas ‘designs products and technologies and creates designs that help all people to experience and share sporting sensations’. Adidas is positioned as ‘the brand for sports performance, whether for competitive or lifestyle purposes’, with a recognised brand slogan of ‘Forever Sport’. To deliver the corporate strategic objective, Adidas requires immediate focus and additional investment to leverage its position in the European football market. Adidas should develop increased presence and share in targeted segments of this market over the next few years to create a growth platform leading into the 2006 World Cup...
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