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Sports Direct Plc

In: Business and Management

Submitted By JAYMAN33
Words 543
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| | Sports Direct PLCPurpose: Sports retailerExample: Sports direct sell clothes and footwear specialised for leisure activitiesObjectives: 1. Maximum profit 2. Sales growth 3. Increasing market shares 4. Gain monopolyScale: InternationalSize: LargeSports Direct is an international public limited company founded in 1982 by Mike Ashley, it specialises in sports retail. It owns brands such as: Donnay, Slazenger, Firetrap, Dunlop, Everlast, Kangol, Karimor and Lonsdale. Unfortunately it sold Umbro to Nike in 2007 Sports direct, operates in Ireland, France, Holland, Belgium, Estonia, Luxembourg and Hungary. It has 500 stores in Europe (470 in the UK) and has 24,000 employees.The market strategies used by Sports Direct These strategies help with a company’s growth they are: * Market penetration- This is when a business focuses on selling products in an existing market. For example Sports Direct will focus on selling footballs in the football market as football is one of the most popular sports on the planet * Market development-This is when you sell your products in a new market. For example Sports Direct could sell basketball jerseys in the fashion market * Product development- Designing new products to accommodate customers. For example Sports Direct could design a better Kangol jumper that has improved insulation to make you feel warmer in the winter * Branding-It when you create a unique name and image for a product through advertising campaigns and a consistent theme. For example Sports Direct changed its image through changing its name from Soccer Sports to Sports Direct * Diversification-It is when a business enter a new market that they are currently not in. For example Sports Direct and enter the food market with healthy snacks and protein bars | P1 P1
UNICEF(United Nations Children’s Fund) NPCPurpose: United nations programExample: Unicef provides emergency food and healthcare to children and parentsObjectives: 1. Provide food, water and shelter for children 2. Help keep people healthy 3. Educate children 4. Help all children around the worldScale: InternationalSize: LargeUnicef was founded on the 11th December 1946, it is an organization that originally supplied emergency food and healthcare for children who were affected by World War 2 in 1953 in became long lasting part of United Nations System. Unicef receives most of its funds from the government and private donors, its total income in 2008 was $3,372,540,239 the government. UNICEF was awarded the Nobel Peace Prize in 1965 and the Prince of Asturias Award of Concord in 2006. The marketing strategies used by UNICEFThese strategies used by UNICEF help an organisation grow, they are: * Fundraising-gathering voluntary amounts of money from people. For example UNICEF will do events to help raise money for countries in trouble * Branding-It is when an organisation create a unique image for their organisation. For example UNICEF may start a campaign with Nike to stop child labour and Nike might add the UNICEF logo on products to show that it does not support child labour increasing sales * Endorsement-It is when a person or organisation is payed to support another company or person. For example Barcelona endorsed UNICEF * Government donations-Governments like for example the UK will give money to UNICEF to help Haiti after the earthquake in 2010 * Private donors- These are certain individuals who donate to UNICEF but not publically. |

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