...Imagine a stadium or gym with no fans. Most everybody has a team that they favor over another. Whether it is because of the coaches, the players, the cheerleaders, or whatever it may be, there is a sports fan in every household. Fans can be categorized into three categories, the polite and quiet ones, the unexpected crazies, and then the absolutely crazy ones. The polite fans only come because their child is playing or their spouse is coaching. They would much rather sit at home in their lazy boy and watch the Food Network, a show that...
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...with Services: An Impact-Performance Analysis for Soccer-Fan Satisfaction Judgements Marko Sarstedt*, Ludwig-Maximilians-University Munich, sarstedt@lmu.de Manfred Schwaiger, Ludwig-Maximilians-University Munich schwaiger@lmu.de Christian M. Ringle, University of Hamburg & University of Technology, Sydney, cringle@econ.uni-hamburg.de Siegfried Gudergan, University of Technology Sydney, Siggi.Gudergan@uts.edu.au Abstract Fan satisfaction is with services is a key element to successfully compete in the soccer industry. In this paper we examine the antecedent factors that explain the variations in overall service satisfaction judgements. We draw on service an activities put in place by soccer clubs to illustrate these effects. Based on a literature review, interviews with both soccer fans and an industry expert, we develop a measurement approach for satisfaction which we test subsequently using a large-scale sample among soccer fans. An analysis of the impact-performance implications of antecedent drivers shows that stadium features, team characteristics, and fan-based support for the club and its management are the most important factors that influence overall satisfaction. Keywords: customer service, satisfaction, service experience, service providers ANZMAC 2009 Page 2 of 8 Satisfaction with Services: An Impact-Performance Analysis for Soccer-Fan Satisfaction Judgements Literature review on the relevance of fan satisfaction for soccer clubs Soccer is a multibillion...
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...Summary The qualitative article being reviewed is “Demand for Sport” done by Jeffery Borland from the University of Melbourne. The article discusses several issues such as, the sources and determinants of the demand for professional sports and the evidence of key determinants of attendance. The several determinants are the consumer preference, economic setting, quality of viewing, and the sporting contest itself (Borland and MacDonald, 2002). The consumer preferences are made up of team loyalty, conspicuous consumption (for example a desire for other in game entertainment) and being encouraged by other fans to go as well. Economic reasoning is where the fan is financially—for example if the fan does not have the finances for tickets or concessions. The make-up quality of viewing can be the facilities, the weather, the timing of the game, etc. The last determinant is the sporting contest itself, meaning how entertaining is the game going to be (Borland and MacDonald, 2002). The demand of attendance is based on “a standard consumer-theory model (Borland and MacDonald, 2002). The participants in the study are several different ones: the product itself—which in this case professional sport, the fan themselves—meaning the level of “fan interest” that they carry, international literature—that is thoroughly reviewed (Borland and MacDonald, 2002). Method...
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...Everyday we see athletes in tough situations with the game on the line. Some conquer the moment, and some melt under the pressure. I’m a big sports geek that watches every sport and closely follow my favorite teams, and everyday I see athletes embrace the pressure of close games in the closing moments, while some shy away and disappear in the moment. When I was 11 years old, on December 4, 2009, I witnessed Kobe Bryant hit a buzzer beater to win the game against the Miami Heat. That image of Kobe shooting over Dwyane Wade has ever since been stuck in my head leading me to many childish fantasies of me hitting a game winning shot in game 7 of the finals to win the championship like Kobe did. That buzzer beater by Kobe was the first of many game winning plays I saw watching sports including the most recent of them which was a game tying hail mary by Aaron Rodgers in the playoffs to send the game to overtime against the Arizona Cardinals. However, in that time I have seen many instances where players have had the chance to make a crucial game winning play at the end of the game but failed to do so. One of the biggest recurring things I’ve seen over the years are missed free throws in clutch moments of games by really good free throw shooters, which made me thinking how can some people make several clutch shots repetitively while some superstars choke...
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...for sports organisations and its importance in the marketing communication mix Ralph Cartwright 10338648 Abstract Over the last few decades, the viewing of sport has continued to gather attention and be targeted and integrated by marketers as a part of the communication mix for organisations and brands. Therefore, the aim of this research project is to analyse the effectiveness of sport Sponsorship for Companies as a marketing tool. Supported by examples the researcher will explore an array of factors concerning the issues facing companies that invest large amounts of money into sports events, teams and athletes hoping for a return on investment each year. This project will also inform the reader of the strategies of selection sponsors go through when identifying which team, athlete or event to choose based on their objectives and type of industry. From this information, the project will then identify the positives and negatives of sport sponsorship, as it is obvious that not all organisations will benefit from this type of communication tool. Various examples and case studies concerning sponsorship and organisations will be identified and examined throughout. Contents Page Chapter 1 – Introduction of Study 5 1.1 Background 5 1.2 Study Purpose 6 1.3 Study Objective 7 1.4 Study Structure 7 1.5 Rationale of the research 8 Chapter 2 - Literature Review 9 2.1 Literature Review Introduction 9 2.2.1 Sport Marketing...
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...NCAA Football And The Possible Realignment of The Teams into Super Conferences Mergers and Acquisitions Anthony Pranger October 2011 Introduction: NCAA football is a wonderful and exciting sport, of which I basically know the rules and enjoy watching when I have the time. To be perfectly honest though, this is not a topic that I know much about when it comes to the rankings, divisions and how they determine who will play against who in the upcoming season. Since I lack in knowledge regarding this topic and am not one to back down from a challenge, I have decided to run forward and tackle the topic and research college football, and the inner workings of the sport. This will give me the opportunity to learn more than just accounting and business principles while attaining my master’s degree. First things first, I feel a good description of the sport and its foundation is in order. This will really help put things in perspective, so that I can charge forward and score a touchdown with this paper. NCAA football is also known as College football or pigskin football. Each team is a college (university) and they compete in divisions. The division that has the best teams is called the Division IA and is divided in too many different conferences. The players are amateurs (they do not get paid to play) but they do receive a college scholarship. Each football team can offer a free education to 85 players. College football is all but clear because it does not...
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...‘Roiding Up a Good Paper Steroids have been a problem in sports for over 50 years now, and show slim signs of stopping. Sure, you do not hear about them as much, but it does not mean that it is not happening. Athletes are striving to be the best of the best, and the athletic effects the drug shows are overwhelming, but the negative consequences surely outweigh the positives. The paragraph above is just a little taste of what an introductory statement may look like. A research paper on steroids would have a more in-depth, fact spilling introduction. Clearly the topic chosen is steroids and their negative effects. But to be more specific, I would like to find these effects for the Major League of Baseball (MLB). I chose this because I do NOT want to bore everyone, including myself, by writing two papers on accounting and the topic has always been very interesting to me. I am a huge sports fanatic and steroids are problems that arise in professional sports somewhat frequently. People always say, “Everyone knows of the negative side effects of steroids,” but if that is the case, then why do people still take them? The process of a research paper can be lengthy and sometimes stressful, but can be shortened if a proper approach is taken. The obvious start is research. Look up ESPN articles and blogs and other books where steroids are the main topic of discussion and weed out the ones that support your view and have reliable information. Doing this may be tough with...
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...Professional Sports Stadiums Kayla Thompson MBA 578 SB FT Managerial Economics April 13, 2013 ABSTRACT The purpose of this paper is to address the issue of the public (taxpayers) funding the construction and/or renovation of privately owned sports stadiums. The use of public funds has skyrocketed since the early 1980s. Why has there been an increase in the trend and what is really going on behind the scenes? Through my research, I have found six articles that deal with many questions surrounding this hot topic issue. First, I will examine how the sports teams and the local governments deal with the public when proposing the funding of the sports teams’ stadiums. After the public agrees to back the construction of a stadium, the next step is to find out where those funds are coming from. I will take a look at how the increase in taxes are being implemented and just exactly how much debt these taxes are trying to pay off. Once all of this information is determined, it is easy to get to the real question of this research paper: Is funding the construction of a new sports stadium worth it for the taxpayers of that city? Does the revenue outweigh the debts, or will it never pay off? The answer to this might just change the readers’ minds next time they are sitting at their home stadium watching their favorite team play. INTRODUCTION Taxpayers funding sports stadiums has become more and more prominent since the 1980s. Now, most professional sports stadiums in...
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...Deliverable Team D MKT/571 October 20, 2015 Don Braunstein Identify the Target Markets for Your Sport and Your Team The NFL has been a thriving business for over 50 years, and the main target market has been male athletes and males from the ages ten years of age to 65 years of age. Since recent years, the NFL has observed female fans it has become a target market for the NFL they have seen an increase from 44 percent of base fans to a 60 percent of female fans over the age of 12 which identifying themselves as NFL fans. Last year, 80 million women watched NFL games, and around 310,000 women attended NFL games. The NFL has now recognized women’s interest in the league, and they have now sought out to find out new ways to cultivate the female fans passion for the league. The NFL has come up with a new strategy by focusing on women’s apparel. Since the NFL knows women enjoy looking good, they have developed a women's apparel line that features items like Victoria Secret loungewear as well as Nike active wear and couture Marchesa tops. Each piece of team apparel has team colors and is tailored to fit a women's body. The league has also included different accessories to the women's apparel like watches boots and other jewelry items. The NFL has strategized women's apparel to grow its business and revolutionize the sport and help women define themselves as fans and providing them with apparel that will suit their personalities as well as the teams they love which is...
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...[pic] |Course Design Guide College of Humanities SOC/105 Version 5 Introduction to Popular American Culture | |Copyright © 2011, 2010, 2006, 2004, 2003, 2002, 2000, 1999 by University of Phoenix. All rights reserved. Course Description This is an introductory course on modern American culture. The course focuses on the interactions between social forces such as advertising, media, and lifestyle and cultural trends in modern American society. Students are asked to cast a critical eye on current trends and changes in our culture. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Petracca, M., & Sorapure, M. (2007). Common culture: Reading and writing about American popular culture (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week One: Overview of Culture ...
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...Walter Camp, a man whose name has been lost in the annals of sports history, is arguably the most influential single person in all of sports. He is the father of American football. Born in New Britain, Connecticut in 1859, his additions of a line of scrimmage, the four downs system and the snap were simple, yet they brilliantly developed the way the game is played. Now, millions play the game to this day. American football is the most popular sport in the United States and potentially the world, and it is all due to Walter Camp (Buckley 1). The National Football League, or NFL, originated from a merger of just a few teams to a league of thirty-two teams in all corners of the United States (Buckley 1). Each year, these teams compete in 256 regular...
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...Preparing to Conduct Business Research Part I Griselda Carrasco, Jennifer Pastore, Ingrid Rodriguez RES/351 March 16, 2014 Ruzanna Topchyan Preparing to Conduct Business Research Part 1 Innovation is needed in all business varieties. Organizations that sell a service or products have to consistently come up with new ideas in order to keep a competitive edge. It is difficult to grow without adding new products, specifically for smaller businesses. Research is needed in order to determine which products will be successful, and how to present these products to attract more customers. A popular beverage company is currently looking to add an energy drink to their selection. Their current beverage line includes a variety of sodas, sports drinks, water, vitamin water, and teas. In order to compete with other beverage companies they need to present something that will attract current energy drinkers, coffee drinkers, athletes, and sport fans. Problem Statement The beverage company has drinks in most classifications that compete with other popular drinks on the market. The organization is looking into the opportunity of marketing a new energy drink. When starting this process the company wants to know, “What matters more to consumers when...
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...martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo. II. General Environmental Analysis a. Technology Mixed martial arts have been around for a long time. It was first introduced in the original Olympic Games in Athens. In the beginning, fighters used a combination of Hellenic boxing a wrestling to fight. They could use any of their abilities until they had the other opponent knocked unconscious or surrender. There were no rules or guidelines to the fighting; it was all or nothing. Different combat sports evolved over the years into different areas of the world. This made the popularity of pakration decline. As time went on, rules and regulations were developed for the fighters and the technological advances helped this sport take off. b. Demographics This industry is mainly viewed by males, although some females are also interested in the industry. From personal experience, males enjoy watching a fight more than females do. The industry attracts an age group mainly between 18 and 36. No matter what race or ethnicity we are, fighting is in our DNA. This is not intended as a racial sport against another race or kind. Many young children and adults are taking classes in this type of industry to have a better...
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...Hooliganism among Sport Spectators Name XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Professor XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Course XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Date XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Hooliganism among Sport Spectators The term hooliganism is not new to anyone who has been keeping in touch with world news, especially concerning sports. The behavior of hooliganism is one that has been existent for a long time, and is very prevalent in the contemporary world. Football matches for instance have always been marred by such developments where the spectators have turned against rival spectators. In this case, the rival spectators are identified as those supporting a rival team. The violence against different team supporters have usually led to the destruction of property, injuries and in some unfortunate events, it has resulted to the loss of lives. These are issues that the world is currently facing. The entire universe has in one way or another experienced such developments especially among the sport spectators. The emergence of football as one of the most watched and supported sport has put it at the very center of hooligan activities. Many hooliganism cases reported today are from soccer matches, where fans find it hard to accept defeat. The fact that so many people today closely follow the sport has made it prominent, with...
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...Board with the information necessary for assessing the effectiveness and feasibility of this business venture. South Florida is an ideal location to begin a new AFL franchise. The reason for this is due to Florida’s powerful demand for sports, and football in particular. A relatively large percentage of Florida’s GDP is due to a stable sports industry that successfully weathered the recent economic recession. The geography of Florida helps create a loyal fan base with in the region any professional sports team operates. These fan bases are driven by intrastate rivalries, and the fans are not hesitant to pay to see their teams play. These fan bases for the AFL in Orlando, Jacksonville, and Tampa Bay have proven to strong enough to sustain the operations of the franchises. With the closest arena football team playing four to five hours away, this distance is more than enough to dissuade most South Florida natives from attending and supporting the AFL. However, bringing a team to Miami would increase their awareness of the sport and prove to be sustainable. A loyal, lucrative, and intrastate rivalry driven market is what will sustain an AFL Miami franchise. Additionally, the AFL adheres to a spring schedule so as to not compete for fans with other football leagues. In order to properly market this franchise an aggressive marketing campaign will be necessary. Given that Miami is the one of the most diverse regions in the nation, recognizing the target market is key....
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