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Sports Guy

In: Business and Management

Submitted By darkangel7862
Words 1949
Pages 8
THE SPORTS GUY
1. CASE SYNOPSIS
The Sports Guy is a small sporting goods store located in a small town in the Greater Toronto Area and owned by Bob Rhodes (“Rocky”). Ten years back Rocky decided to start his own sporting goods business, of which he owns 60% and family members and friends 40%. Rocky purchased a land in town, with his startup capital and mortgage loan. Nearly 70% of the sales consist of equipment and uniforms bought by the local teams and the other 30% is consisting of wide range of sports and recreational merchandise. Its main competitor in town is the Canadian Tire store and Sports Guy’s sales have not been growing much in the recent years. Rocky lacks the ability to manage his inventory and his declining inventory turnover is increasing his debt. Rocky wants his business to grow but to do so he needs to access bank credit to finance higher inventories and future expansions.
2. PROBLEM STATEMENT The main problem for Rocky is to improve Sports Guy’s profitability.
3. SITUATION ANALYSIS
SWOT ANALYSIS:
Strengths

* Passion and knowledge about sports – it is a fairly attractive industry for Rocky because his expertise, passion and community involvement differentiate his business from his competitors * Growing company – growing rapidly for the last few years and the area around the store has become a prosperous neighborhood, making their location a busy commercial area * Very well advertised in the local community (TV channel, flyers, local newspaper, sporting events, etc.) The sports Guy advertises on the sports show on the local cable TV channel that covers community events, and in the local area. In addition, Very well advertised in the local community (Sporting events, flyers, local newspaper, etc.)
Weaknesses

* Lack of knowledge in the industry – Many times Rocky has been left with out-of-season stock that had to be

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