...Introduction The sport drink market has been traditionally dominated by PepsiCo’s sport drink brand called Gatorade. Gatorade was developed at the University of Florida to increase the performance of their athletes while participating in activities in extreme heats. The creation of Gatorade has led to a multi-billion dollar sport drink market. Gatorade currently control of 77% of the sport drink market; however, that percentage is down from previous years as the sport drink industry has increased levels of competition other companies have entered the market with their own brand of sports drink. The target markets for Gatorade are athletes, teenagers, and consumers with an active lifestyle. Our project will evaluate Gatorade’s marketing...
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...Project Definition Report Coupled with ITPM Phases Fairlawn Fitness Center and Sports Clinic MBA 533 OL – Team 3 Summer 2015 Prepared by Team 3 | Edwin Medina - Class Lead Arif Morshed Azad -Team Leader, Integration, Time, Stakeholders' and Communication Manager Ubeda Sawda - HR, Scope and Cost Manager Shikhun Liu – Procurement and Risk Manager | Quality Assurance Manager | Md Sabbir Islam Asif- Quality Manager | Date of Publication/Revision | June 9, 2015 | Document History: Document Revision | Date | Description | 1.0 | 3/1/15 | PDR Initial Document | 2.0 | 3/11/15 | PDR Revised Document | 3.0 | 05/29/15 | Value Added PDR Initial Document | 4.0 | 06/10/15 | Value Added PDR Revised Document | Table of Contents Topic | Author | Page No. | Project Executive Summary: | Ubeda Shahira Sawda | ………......... | 3 | Project Overview : | Arif Morshed Azad | ………......... | 4 | Project Objectives: | Arif Morshed Azad | ………......... | 8 | Project Scope: | Ubeda Shahira Sawda | ………......... | 9 | Project Deliverables: | Shikhun Liu | ………......... | 12 | Organizations Affected: | Arif Morshed Azad | ………......... | 15 | Project Estimated Cost: | Ubeda Shahira Sawda | ………......... | 17 | Project Approach: | Arif Morshed Azad | ………......... | 18 | ...
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...Business Specialties Paper Analysis of Business Specialties Paper Analysis of Business Specialties Paper TD Sports Consultants (Essie) This paper will describe the consulting firm that was chosen by team D and address several issues or problems that the consulting firm may encounter. It will also give a description of the services that will be offered by TD sports consultants. Finally, the paper will explain the why the consulting firm is well suited to the skills of the team D’s members. The team members agreed on the name TD Sports Consultants. This particular name was chosen because it was inclusive of all the team members’ and their skills and ideas. Because most of the team members are sports fans, it was suiting that we named a sports consulting firm after the founders. The purpose of the consulting firm is to help sport teams locate sponsors that can come up with innovative ideas and advertisements to promote their products. The firm will produce results that are not being filled by marketing companies. The strategy of TD Sports Consultants is to find out why other companies are not getting the desired results and to fill the gap by providing the needed services to the teams. Description of the TD Sports Consultants (Wally) Sports marketing is an industry worth billions (Kuriloff, 2007) in the US annually. Franchises have marketing departments to improve the perception of their team as well as advertising salespeople to maximize the team’s...
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...A study into the use of sponsorship as a marketing tool for sports organisations and its importance in the marketing communication mix Ralph Cartwright 10338648 Abstract Over the last few decades, the viewing of sport has continued to gather attention and be targeted and integrated by marketers as a part of the communication mix for organisations and brands. Therefore, the aim of this research project is to analyse the effectiveness of sport Sponsorship for Companies as a marketing tool. Supported by examples the researcher will explore an array of factors concerning the issues facing companies that invest large amounts of money into sports events, teams and athletes hoping for a return on investment each year. This project will also inform the reader of the strategies of selection sponsors go through when identifying which team, athlete or event to choose based on their objectives and type of industry. From this information, the project will then identify the positives and negatives of sport sponsorship, as it is obvious that not all organisations will benefit from this type of communication tool. Various examples and case studies concerning sponsorship and organisations will be identified and examined throughout. Contents Page Chapter 1 – Introduction of Study 5 1.1 Background 5 1.2 Study Purpose 6 1.3 Study Objective 7 1.4 Study Structure 7 1.5 Rationale of the research 8 Chapter 2 - Literature Review 9 2.1...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...General Secretary and Communications Officer Sesona Mvoto 2. Treasurer and Agriculture Officer Luvuyo Titi 3. Creative and Development Officer Phumelela Matonana 4. Marketing and Development Officer Lutho Feliti 2. Vision Recognized empowerment that significantly plays role in increasing community development and learner development. To grow to be relied on with projects, campaigns that will help South Africa to engage with other countries to continuously improve the state of the disadvantaged. 3. Mission Help students develop their skills by forming arts and recreation services. Motivate and encourage youth to pursue their dreams. Provide assistance to the old age group by Ilima projects. Create an active society in sport participation. 4. Values The organization is committed to carry these values in order to achieve its vision and mission. • Serving • Responsibility • Development • Partnership • Empowering 5. Services (a) Community outreach (b) Resourcing a student (c) Sport & Art tournaments (d) iLima programs (e) Color...
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...Original Red Bull Marketing * Develop red bull mystique by placing empty red bull cans in clubs and bars to create the illusion of popularity * Build buzz about the product * Targeted in shops, clubs, bars, and stores * Targeted “Opinion leaders” (that influence consumers purchases) * Red Bull found available at sports competition, in limos before award shows, and at exclusive after-parties * Advertising * “Red Bull vitalizes body and mind” (Use of Dracula, informed by doctor that his teeth will have to be removed) -> Adult Cartoon * Target group: anyone with a sense of humor, no matter how old (wide) * “Red Bull gives you wings” * Clearly communicated product benefits without promising specific physiological results * Sampling * At concerts, parties, sporting events, campus libraries * Event Marketing * Classic E.G. Red Bull Soapbox Race and the Rull Bull Flugtag (Flying Day) * Sporting Events E.G. Red Bull Snowthrill extreme skiing competitions in France and Alaska/ Red Bull Cliff Diving World Tour Finals event in Hawaii * The more unique an event, the more likely tv stations would want to broadcast it, or newspapers would want to cover it, thus Red Bull gets automatically into media * Qualities Red Bull wanted to project in its brand personality: * Innovative, individual, non-conformist, unpredictable, humorous Marketing Steps in the UK 1. Company marketed...
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...Nike MKTG305-1301B-01 Marketing Management Project Type: Unit 4 Individual Project April 28, 2013 Abstract This paper will discuss the importance of branding. It will also focus on the history of Nike and how this company has been successful in their marketing efforts and their chosen celebrity endorsers. Introduction A product’s brand name has become an extremely important factor. It is the deciding factor in consumers’ final decision of whether or not to purchase a product or service. The brand in today’s market Prior to Nike, there were two visionary men, Bill Bowerman and Phil Knight, who pioneered a revolution in athletic footwear that redefined the industry ("Nike, Inc.:History," ). After years of their ideas being ignored, they established a partnership and convinced Japan to allow them to become U.S. distributors of Japan’s Tiger shoe which in turn opened the door to allow Bowerman to make changes to the Tiger shoe to make it a light weight and better. This led to the establishment of Nike. By 1971, there was a third individual, Jeff Johnson, the first full time employee, who created the marketing materials for Nike. Brand is clearly defined as a promise to the consumer which tells them what to expect from the products and services being offered and how it differentiates from competitors it is the basis for sales and incorporating a committed customer base. The American Marketing Association (AMA) defines brand as one of the following: * Name ...
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...Running head: ENTERTIANMENT ELEMENTS SHOULD BE ADDED IN CHINESE SPORTS Entertainment elements should be added in Chinese sports Yin Wu University of San Francisco Author Note This paper was prepared for Wrtg/Speaking Pract and Graduate Writing/Speaking Practicum(Fall_2012), taught by Professor Schultes ABSTUCT The basis of this article was to address the idea that adding entertainment elements in Chinese sports industry can change the current status of Chinese sports industry. The methods to support the article include: personal interview, analyzing the current situation of Chinese sports industry, the sharp contrast between the present condition of Chinese sports industry and U.S sports industry, the analysis of Chinese sports market, proposing an example of entertainment project on a basketball team. Upon the approaches, Chinese sports industry has the huge potential and should have a try to put entertainment elements in sports. The anticipated effect of this article is to make Chinese sports industry moves forward and have a splendid future. Entertainment elements should be added in Chinese sports China is a huge sporting nation as it can be proved from the achievements of recent Olympics Games: in 2000 Sydney Olympic Games, China got 59 medals including 28 golden medals; in 2004 Athens Olympic Games, China acquired 63 medals including 32 golden medals;...
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...Committee for the London 2012 Olympic Games (LOCOG) has today published its final report and accounts for the six-month period to 31 March 2013. These will be the final accounts prepared by the company, which should shortly be placed into a solvent Members Voluntary Liquidation. Over its eight-year lifecycle, LOCOG has successfully achieved revenues of GBP 2.41 billion through private sector revenue programmes and contained costs at GBP 2.38 billion. The full report can be viewed on the London 2012 website. Commenting on the announcement, LOCOG Chairman Seb Coe said: “One of our key objectives was to deliver an outstanding Games within a balanced budget and I am proud to say that we have achieved this, thanks to the strong management of our core finances. It means we can make payments to the BOA and BPA, allowing both organisations to move into their next round of Olympic and Paralympic commitments with some additional certainty, return monies to DCMS, while also leaving a legacy for the International Inspiration charity and Join In Trust for them to continue their excellent work.” This final result now means that LOCOG will make payments to the British Olympic Association (BOA) of GBP 5.3 million and the British Paralympic Association (BPA) of GBP 2.6 million to honour its contractual obligations under their respective Joint Marketing Plan Agreements. The Department for Culture, Media and Sport will receive approximately GBP 20 million from LOCOG to fulfil commitments under...
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...Evolution Principle of Marketing Final Project Presenting a marketing plan for launching our new product “EVOLUTION” the body spray in Pakistan for men. 2015 1/1/2015 Evolution Principle of Marketing Final Project Presenting a marketing plan for launching our new product “EVOLUTION” the body spray in Pakistan for men. 2015 1/1/2015 Submitted to: Ali Raza Noor. Submitted by: Aniq Malik. Awab Abbasi. Submitted to: Ali Raza Noor. Submitted by: Aniq Malik. Awab Abbasi. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. We would like to express my special thanks of gratitude to our teacher (Ali Raza Noor) who gave us the golden opportunity to do this wonderful project, which also helped us in doing a lot of Research and we came to know about so many new things we are really thankful to him. Secondly we would also like to thank our parents and friends who helped us in finalizing this project. Contents Executive Summary 3 PRODUCT OVERVIEW 5 Current Market Situation 5 Market situation for Evolution 5 Market Description 5 Marketing Description for Evolution 6 Product Review 7 Evolution with...
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...SUMMER TRAINING REPORT On Digital Marketing Talking Trendo.com Submitted in partial fulfillment of the requirements of Post Graduate Programme By Neelabh Manoj 2013-2015 PGDM20150020 DECLARATION FORM I NEELABH MANOJ hereby declare that the Project work On Digital Marketing submitted by me for the Summer Internship during the Post Graduate Program to IILM Institute for Higher Education is my own original work and has not been submitted earlier either to IILM or to any other Institution for the fulfillment of the requirement for any course of study. I also declare that no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work done by me or others. Signature of Student: _____________ Signature of Company Mentor: ___________ Name of Student: ________________ Name of Company Mentor: ______________ Designation: __________________________ Date: Date: Place: Place: Contents Sl no. | Topic | Page no. | 1. | Acknowledgement | 3 | 2. | Executive summary | 4 | 3. | Objective | 5 | 4. | Company profile | 6 | 5. | History of talkingtrendo.com | 8 | 5.1. | Vision and culture | 9 | 6. | Digital marketing sector in India | 10 | 7. | Social media marketing tools | 15 | 8. | Log book of trends covered during internship | 16 | 9. | Methodology | 26 | 10. | Content building for trends | 27 | 11. | Challanges | 34 | 12. | Learning | 35 | 13...
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...FSPA Sporting Goods Report CENTRAL EUROPE The third of the FSPA European Sports Research projects is the Central European Report, covering the larger 5 countries France, Italy, Austria, Switzerland and Germany and consisting of 4 volumes: Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the...
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...Project aims and Objectives This proposal is aimed at providing ways of developing the Major three ‘three’ places which stands of Inspired facilities, Iconic Facilities, and the Protecting Playing Field representing Sports England. The objectives are to be achieved through various strategies depending on each place and the through the market research. The following methods are to be used to develop the above objectives(McLeish, 2011, pg44-65) 1. Event management 2. Opinion pieces 3. Feature articles 4. Journalist briefing 5. Email newsletters 6. Press release 7. Press conference 8. Interviews and editorial contributions Project Deliverables Its mandatory for a company to follow basic rules and techniques of supplier as a way of evaluating better plans for holding an event in a recommended place. The project is to deliver services according to the required specifications in the tender as required by the company(Mcginn, 2008, pp. 110-115). a) Inspired Facilities This involves the availability and the ease of individual as being part of the local community activities and being part of the volunteer groups as a way of improving and developing of clubs, and at the same time modify the non supporting events int o modern sporting facilities(Matthews, 1996, pp. 35-50). b) Iconic Facilities This was developed dependimg on the basis of the London 2012 inspiratioal extract extract as a way of improving the local upcoming teams from the...
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... St. Peter’s High School, Karachi, Pakistan 2002- 2003 CREATIVE SKILL · Research and inspirational work · Mood boards · Design development · Textile designing TECHNICAL SKILLS · Pattern · Draping · Sewing · Fashion drawings PROJECTS DONE IN PSFD · Lawn print for Nishat linen. · Children wear for Mini Minors. · Projects on themes like military, mafia, ballerina, color assignment. · INTERNSHIPS · Mrs. Kazmi (2months) · Nomi Ansari (2weeks) · Few projects with Yahsir Waheed. (in PIFD) · Attended Fashion Marketing seminar by Sarah Shahid. FINAL YEAR PROJECT OBJECTIVISM: A philosophy based Ayn Rand’s concept of “being” and includes the concepts of atheism self Supreme Being and the concept of “I” my task was to transform philosophy into garments. CO-CURRICULAR ACTIVITIES · Free volunteering in exhibitions · Excessive reading · Presentations · Poems · Sports ·...
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